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- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess...
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Keywords:
Management Teams;
Brands and Branding;
War;
Communication;
Trademarks;
Acquisition;
Government and Politics;
Biotechnology Industry;
Pharmaceutical Industry;
Germany;
North America;
United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- 1997
- Chapter
The Deutsche Bank
By: David A. Moss
Moss, David A. "The Deutsche Bank." In Creating Modern Capitalism: How Entrepreneurs, Companies, and Countries Triumphed in Three Industrial Revolutions, edited by Thomas K. McCraw. Harvard University Press, 1997.
- June 1996 (Revised February 2017)
- Supplement
Luna Pen (D)
By: Kathleen McGinn and Michael Wheeler
Supplements the (A) and (B) cases.
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McGinn, Kathleen, and Michael Wheeler. "Luna Pen (D)." Harvard Business School Supplement 396-395, June 1996. (Revised February 2017.)
- March 1996
- Case
Germany and the Bonn-Berlin Split: Supporting Distributed Work Through IT
By: Lynda M. Applegate and Carin-Isabel Knoop
Applegate, Lynda M., and Carin-Isabel Knoop. "Germany and the Bonn-Berlin Split: Supporting Distributed Work Through IT." Harvard Business School Case 396-169, March 1996.
- March 1996 (Revised April 1996)
- Case
Andy Chew at Siemens Nixdorf: Change from the Middle
By: Rosabeth M. Kanter and John F. McGuire
Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global...
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Keywords:
Change Management;
Corporate Entrepreneurship;
Organizational Culture;
Information Technology;
Technological Innovation;
Business or Company Management;
Projects;
Computer Industry;
Electronics Industry;
Germany
Kanter, Rosabeth M., and John F. McGuire. "Andy Chew at Siemens Nixdorf: Change from the Middle." Harvard Business School Case 396-204, March 1996. (Revised April 1996.)
- March 1996 (Revised February 1997)
- Case
Change Agent Program at Siemens Nixdorf, The
By: Rosabeth M. Kanter, John F. McGuire and Afroze A Mohammed
To change its culture, the German computer giant Siemens Nixdorf Information Systems launched a program to train 21 "change agents" who would lead entrepreneurial projects designed to get results and to serve as models of a new style.
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Keywords:
Change Management;
Organizational Culture;
Training;
Leadership Development;
Programs;
Human Resources;
Corporate Entrepreneurship;
Business Model;
Computer Industry;
Germany
Kanter, Rosabeth M., John F. McGuire, and Afroze A Mohammed. "Change Agent Program at Siemens Nixdorf, The." Harvard Business School Case 396-203, March 1996. (Revised February 1997.)
- November 1995 (Revised February 2017)
- Case
Luna Pen (A)
By: Kathleen McGinn and Michael Wheeler
Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm.
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Keywords:
Strategy;
Law;
Negotiation Tactics;
Decision Choices and Conditions;
Gender;
Culture;
Trademarks;
Power and Influence;
Germany;
Taiwan
McGinn, Kathleen, and Michael Wheeler. "Luna Pen (A)." Harvard Business School Case 396-156, November 1995. (Revised February 2017.)
- November 1995 (Revised February 2017)
- Supplement
Luna Pen (B)
By: Kathleen McGinn and Michael Wheeler
Presents a series of multiple choice options to be distributed and discussed in class.
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Keywords:
Decisions;
Strategy;
Negotiation Tactics;
Performance Evaluation;
Gender;
Culture;
Power and Influence;
Germany;
Taiwan
McGinn, Kathleen, and Michael Wheeler. "Luna Pen (B)." Harvard Business School Supplement 396-157, November 1995. (Revised February 2017.)
- August 1995 (Revised March 1996)
- Teaching Note
ITT Automotive: Global Manufacturing Strategy (1994) TN
By: Gary P. Pisano
Teaching Note for (9-695-002).
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- April 1995 (Revised July 1996)
- Case
Governance at Metallgesellschaft (A)
By: Jay W. Lorsch and Samanta Graff
MG Corp., a U.S. subsidiary of Germany's international conglomerate, Metallgesellschaft, engaged in a disastrous hedging strategy that nearly dragged the entire enterprise into bankruptcy. This case explores issues of responsibility and accountability among the...
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Keywords:
Business Subsidiaries;
Corporate Accountability;
Business Conglomerates;
Governing and Advisory Boards;
Insolvency and Bankruptcy;
Corporate Governance;
Mining Industry;
Chemical Industry;
Germany;
United States
Lorsch, Jay W., and Samanta Graff. "Governance at Metallgesellschaft (A)." Harvard Business School Case 495-055, April 1995. (Revised July 1996.)
- April 1995 (Revised July 1996)
- Supplement
Governance at Metallgesellschaft (B)
By: Jay W. Lorsch and Samanta Graff
Supplements the (A) case.
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Keywords:
Business Subsidiaries;
Corporate Accountability;
Business Conglomerates;
Governing and Advisory Boards;
Insolvency and Bankruptcy;
Corporate Governance;
Mining Industry;
Chemical Industry;
Germany;
United States
Lorsch, Jay W., and Samanta Graff. "Governance at Metallgesellschaft (B)." Harvard Business School Supplement 495-056, April 1995. (Revised July 1996.)
- February 1995 (Revised March 1999)
- Case
Duales System Deutschland
By: Forest L. Reinhardt and Carin-Isabel Knoop
Keywords:
Germany
Reinhardt, Forest L., and Carin-Isabel Knoop. "Duales System Deutschland." Harvard Business School Case 795-074, February 1995. (Revised March 1999.)
- January 1995
- Supplement
Germany 1995: The Consensus Holds
By: George C. Lodge
Designed to follow Germany in the 1990s: Managing Reunification.
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Lodge, George C. "Germany 1995: The Consensus Holds." Harvard Business School Supplement 795-093, January 1995.
- September 1994 (Revised January 2002)
- Case
BMW: The 7-Series Project (B)
By: Gary P. Pisano and Sharon L. Rossi
Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality.
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Pisano, Gary P., and Sharon L. Rossi. "BMW: The 7-Series Project (B)." Harvard Business School Case 695-013, September 1994. (Revised January 2002.)
- August 1994 (Revised May 2001)
- Case
ITT Automotive: Global Manufacturing Strategy (1994)
By: Gary P. Pisano and Sharon L. Rossi
ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process...
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Keywords:
Information Technology;
Innovation Strategy;
Production;
Product Development;
Globalized Firms and Management;
Performance Productivity;
Manufacturing Industry;
Auto Industry;
Belgium;
Germany;
United States
Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The...
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Keywords:
Globalization;
Advertising Campaigns;
Brands and Branding;
Apparel and Accessories Industry;
Sports Industry;
France;
Germany;
United Kingdom
Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)