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All HBS Web
(4,492)
- Faculty Publications (1,117)
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
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Keywords:
Multinational Firms and Management;
Environmental Sustainability;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Germany;
United States
Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
- Article
Global Strategic Linkages and Industry Structure
By: N. Nohria and C. Garcia-Pont
Nohria, N., and C. Garcia-Pont. "Global Strategic Linkages and Industry Structure." Strategic Management Journal 12 (Summer 1991): 105–124.
- June 1991
- Supplement
Global Marketing Management, Video Index
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
- May 1991
- Supplement
Global Marketing Management, Video
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video." Harvard Business School Video Supplement 891-511, May 1991.
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
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Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- winter 1991
- Article
Global Players, Western Tactics, Japanese Outcomes: The New Japanese Market for Corporate Control
By: W. C. Kester
Kester, W. C. "Global Players, Western Tactics, Japanese Outcomes: The New Japanese Market for Corporate Control." California Management Review 33, no. 2 (winter 1991): 58–70.
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of...
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Keywords:
Organizational Change and Adaptation;
Transformation;
Corporate Strategy;
Adoption;
Management Teams;
Information Infrastructure;
Information Technology;
Multinational Firms and Management;
Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- September 1990 (Revised June 1991)
- Case
Otis Elevator Co.: China Joint Venture (A)
Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D).
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Keywords:
Joint Ventures;
Developing Countries and Economies;
Global Strategy;
Market Entry and Exit;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of...
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Keywords:
Acquisition;
Joint Ventures;
Global Strategy;
Market Entry and Exit;
Risk and Uncertainty;
Opportunities;
Competitive Strategy;
Consumer Products Industry;
Europe
Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- June 1989 (Revised July 1993)
- Case
CIGNA Worldwide
By: John A. Quelch
A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods...
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Keywords:
Multinational Firms and Management;
Insurance;
Competitive Strategy;
Emerging Markets;
Trade;
Insurance Industry;
Europe
Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
- April 1989 (Revised January 1994)
- Case
Novo Industri
By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an...
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Keywords:
Change;
Global Strategy;
Industry Structures;
Alliances;
Competitive Strategy;
Health Disorders;
Pharmaceutical Industry
Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
- October 1988 (Revised December 1994)
- Supplement
Major Home Appliance Industry in 1988
By: David J. Collis and Nancy Donohue
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind...
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Keywords:
Development Economics;
Investment;
Globalization;
Brands and Branding;
Bids and Bidding;
Expansion;
Europe
Collis, David J., and Nancy Donohue. "Major Home Appliance Industry in 1988." Harvard Business School Supplement 389-056, October 1988. (Revised December 1994.)
- September 1988
- Case
Honeywell, Inc.: International Organization for Commercial Avionics (B)
Cespedes, Frank V. "Honeywell, Inc.: International Organization for Commercial Avionics (B)." Harvard Business School Case 589-043, September 1988.
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are...
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Keywords:
Global Strategy;
Goods and Commodities;
Product Positioning;
Problems and Challenges;
Business Strategy;
Competitive Strategy;
Value;
Electronics Industry
Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
- November 1987 (Revised March 1993)
- Background Note
Global Semiconductor Industry--1987
By: David B. Yoffie
In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer...
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Keywords:
Financial Crisis;
Globalization;
Crisis Management;
Consumer Behavior;
Competitive Strategy;
Competitive Advantage;
Technology;
Semiconductor Industry
Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment.
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Keywords:
Multinational Firms and Management;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Corporate Strategy;
Competitive Strategy;
Markets;
Change Management;
Netherlands
Aguilar, Francis, and Michael Y. Yoshino. "Philips Group--1987, The." Harvard Business School Case 388-050, October 1987.
- December 1986 (Revised January 1998)
- Case
Chaparral Steel (Abridged)
By: Kim B. Clark
Examines a major capacity expansion proposal of Chaparral Steel, a steel minimill. Gives students the opportunity to evaluate the proposed expansion in the context of the competitive environment, market demand, technological choice, and the demands of a global...
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Clark, Kim B. "Chaparral Steel (Abridged)." Harvard Business School Case 687-045, December 1986. (Revised January 1998.)
- December 1986 (Revised March 1991)
- Supplement
Caterpillar-Komatsu in 1986
Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing...
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Keywords:
Competition;
Currency Exchange Rate;
Price;
Global Strategy;
Policy;
Market Participation;
Strategy;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Industrial Products Industry
Bartlett, Christopher A. "Caterpillar-Komatsu in 1986." Harvard Business School Supplement 387-095, December 1986. (Revised March 1991.)