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Show Results For
-
All HBS Web
(11,211)
- People (11)
- News (1,839)
- Research (7,938)
- Events (18)
- Multimedia (70)
- Faculty Publications (6,211)
- October 1997 (Revised November 2000)
- Background Note
Note on Marketing Strategy
By: Robert J. Dolan
Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.
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Keywords:
Marketing Strategy
Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Global Marketing
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Reading: Global Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8182, 2014.
- January–April 1996
- Article
Implementing Marketing Strategy
Cespedes, Frank V. "Implementing Marketing Strategy." Journal of Marketing Management 12, nos. 1-3 (January–April 1996): 135–160.
- November 2006 (Revised December 2012)
- Background Note
Strategies Beyond the Market
By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what...
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Keywords:
Markets;
Failure;
Strategy;
Situation or Environment;
Social Issues;
Government and Politics;
Corporate Social Responsibility and Impact
Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
- 2004
- Book
Global Strategy and Organization
By: Anil K. Gupta and Vijay Govindarajan
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting.
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Gupta, Anil K., and Vijay Govindarajan. Global Strategy and Organization. Hoboken, NJ: John Wiley & Sons, 2004.
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
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- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
Strategies for Two-Sided Markets
Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details
- 18 Sep 2014
- Working Paper Summaries
Institutional Strategies in Emerging Markets
Keywords:
by Christopher Marquis & Mia Raynard
- 21 Sep 2023
- Blog Post
Hands-on Learning About Global Markets
The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality TV: Travel to unfamiliar markets where you might not speak the language, work in teams...
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- 19 Nov 2016
- News
The Trump marketing strategy
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term...
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Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from...
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Keywords:
Customer Focus and Relationships;
Innovation Strategy;
Knowledge Use and Leverage;
Marketing;
Research;
Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
in market outcomes." Rooting Marketing Strategy in Human Universals Global and local marketing efforts run at...
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Keywords:
by Working Knowledge editors
- 2016
- Case
Africa Strategy of China Nonferrous Metal Mining Group
By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao
Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a...
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Keywords:
Cross-cultural Management;
Global Strategy;
Globalization;
International Business;
Strategy Management;
Africa;
China
McFarlan, F. Warren, Jie Jiao, Dayong Yang, and Shanshan Cao. "Africa Strategy of China Nonferrous Metal Mining Group." Tsinghua University Case, 2016.
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such...
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Keywords:
Marketing Strategy;
Globalized Markets and Industries;
Manufacturing Industry;
Food and Beverage Industry;
Italy;
European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases.
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Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
- September 2017 (Revised February 2018)
- Case
Becton Dickinson: Global Health Strategy
By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as...
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Keywords:
Shared Value;
Creating Shared Value;
Odon Device;
Medical Technology;
Value Creation;
Values and Beliefs;
Philanthropy and Charitable Giving;
Health;
Health Care and Treatment;
Health Testing and Trials;
Emerging Markets;
Social Issues;
Competitive Strategy;
Medical Devices and Supplies Industry;
Africa;
Asia;
Middle East
Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)