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Show Results For
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All HBS Web
(1,587)
- People (3)
- News (401)
- Research (838)
- Events (5)
- Multimedia (2)
- Faculty Publications (461)
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- Web
Europe - Global
significant transformation. The ERC has contributed to much of the European-focused faculty publications and research projects across the School. Research topics have ranged from the challenges of European economic and financial...
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- 01 Dec 2017
- News
Global Perspectives
critical links in many global supply chains, particularly on the upstream supply end, so the group of 12 HBS faculty members and a colleague from the Harvard John A. Paulson School of Engineering and Applied Sciences visited companies...
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- November 2018
- Article
Global Evidence on Economic Preferences
By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust...
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Keywords:
Economic Preferences;
Economics;
Behavior;
Surveys;
Analytics and Data Science;
Global Range
Falk, Armin, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman, and Uwe Sunde. "Global Evidence on Economic Preferences." Quarterly Journal of Economics 113, no. 4 (November 2018): 1645–1692.
- 15 Nov 2016
- News
China IFC: Global Access, Global Perspective
Second-year MBA student Anna Koscielecka (MBA 2016) spent two weeks in China during a January 2016 Immersive Field Course (IFC) that expanded her global perspective. “We fully immersed ourselves in Chinese business culture,” says...
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- February 2008
- Article
Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980
By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Markets and Industries;
Product Marketing;
Standards;
Beauty and Cosmetics Industry
Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- 2014
- Article
Where Global and Virtual Meet: The Value of Examining the Intersection of These Elements in Twenty-First-Century Teams
By: Cristina B. Gibson, Laura Huang, Bradley L. Kirkman and Debra L. Shapiro
We review prior research that has examined virtuality in teams (e.g., pertaining to the use of electronic media) or the global nature of teams (e.g., national and cultural differences), demonstrating that very few scholars have examined both simultaneously. Given that...
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Keywords:
Global Virtual Teams;
Cultural Diversity;
Electronic Communication;
Computer-mediated Communication;
Groups and Teams;
Global Range;
Cross-Cultural and Cross-Border Issues;
Interactive Communication
Gibson, Cristina B., Laura Huang, Bradley L. Kirkman, and Debra L. Shapiro. "Where Global and Virtual Meet: The Value of Examining the Intersection of These Elements in Twenty-First-Century Teams." Annual Review of Organizational Psychology and Organizational Behavior 1 (2014): 217–244.
- 24 May 2017
- Working Paper Summaries
Digital Labor Markets and Global Talent Flows
- Web
Global Activities 2020
Global Activities 2019–2020 Deepening the global understanding of HBS students, faculty, staff, and alumni has long been a key component of the School’s efforts to fulfill its mission—to educate leaders who...
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- Web
Alumni - Global
Alumni 90,662 alumni in 173 countries Harvard Business School’s unparalleled alumni network extends throughout the world, with a third of our MBA alumni living outside the U.S. Our graduates are leaders in an exceptionally broad range of...
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- 2015
- Report
The Global STEM Paradox
By: Mark R. Kramer, Kate Tallant, Amanda Oudin Goldberger and Flynn Lebus
Despite increasing numbers of science, technology, engineering, and math (STEM) graduates worldwide, STEM jobs remain unfilled in developed and developing countries. Through an exploration of the root causes of this global STEM paradox, FSG offers an answer to this...
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Keywords:
STEM Labor;
Science;
Information Technology;
Engineering;
Jobs and Positions;
Global Range
Kramer, Mark R., Kate Tallant, Amanda Oudin Goldberger, and Flynn Lebus. "The Global STEM Paradox." Report, FSG, 2015.
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of View Details
- Web
Asia Pacific - Global
research, but a full range of MBA and Executive Education student programming. Through their ongoing work they have developed important links with governments, academic institutions, and corporations within a region that is assuming an...
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- winter 1999
- Article
Global Competitiveness Revisited
By: R. M. Kanter
Kanter, R. M. "Global Competitiveness Revisited." Washington Quarterly 22, no. 1 (winter 1999): 39–58.
- December 2011
- Class Lecture
Impacting Global Health
By: Nava Ashraf
Ashraf, Nava. "Impacting Global Health." Harvard Business School Class Lecture 912-702, December 2011.
- 2012
- Report
Sweden's Position in the Global Economy
By: Christian H.M. Ketels
In the spring of 2012, the Swedish economy is, as many of its peers, facing a difficult and uncertain economic environment. While these challenges are real, the Swedish economy looks much better prepared to deal with them than many of its peers. Following its own...
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Keywords:
Economy;
Financial Crisis;
Government and Politics;
Policy;
Globalization;
Competitive Advantage;
Sweden
Ketels, Christian H.M. "Sweden's Position in the Global Economy." Globaliseringsforum Rapport, Entreprenörskapsforum, Stockholm, Sweden, 2012.
- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book...
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Industry Growth;
Beauty and Cosmetics Industry
Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
- 2018
- Working Paper
Global Portfolio Diversification for Long-Horizon Investors
By: Luis M. Viceira and Zixuan (Kevin) Wang
This paper conducts a theoretical and empirical investigation of global portfolio diversification for long-horizon investors in the presence of permanent cash flow shocks and transitory discount rate shocks to asset prices and returns. An increase in the cross-country...
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Keywords:
Investment Portfolio;
Risk and Uncertainty;
Diversification;
Capital Markets;
Global Range
Viceira, Luis M., and Zixuan (Kevin) Wang. "Global Portfolio Diversification for Long-Horizon Investors." Harvard Business School Working Paper, No. 17-085, March 2017. (Revised July 2018.)
- April 2002
- Background Note
Local Institutions and Global Strategy
By: Tarun Khanna
Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics....
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Keywords:
Global Range;
Global Strategy;
Product Positioning;
Market Transactions;
Industry Structures;
Negotiation Deal;
Organizational Design;
Outcome or Result;
Strategic Planning
Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.