Filter Results
:
(5,234)
Show Results For
-
All HBS Web
(12,384)
- Faculty Publications (5,234)
Show Results For
-
All HBS Web
(12,384)
- Faculty Publications (5,234)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
View Details
Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
Teaching Note for (9-584-047).
View Details
- March 1991 (Revised April 1995)
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note
- 1991
- Book
Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
By: K. B. Clark and T. Fujimoto
Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
- February 1991 (Revised April 1992)
- Teaching Note
New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note
Teaching Note for (9-590-036), (9-590-037), (9-590-105), and (9-590-106).
View Details
- February 1991 (Revised July 1993)
- Case
Cultural Change at Nissan Motors
By: John P. Kotter
Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the...
View Details
Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Leadership;
Behavior;
Governing Rules, Regulations, and Reforms;
Change Management;
Management;
Auto Industry;
Auto Industry
Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
- January 1991 (Revised February 1991)
- Teaching Note
Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
View Details
Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 1991
- Supplement
Volkswagen of America: Audi 5000 (B)
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration.
View Details
Keywords:
Advertising;
Advertising Campaigns;
Product Launch;
Performance Evaluation;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
- 1991
- Book
Multinational and International Banking
By: G. Jones
The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in...
View Details
Keywords:
Banks and Banking;
Multinational Firms and Management;
Analytics and Data Science;
Opportunities;
Theory;
Banking Industry;
Europe;
United States
Jones, G., ed. Multinational and International Banking. Aldershot, England: Edward Elgar Publishing, 1991.
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
By: David M. Upton and Joshua D. Margolis
Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,...
View Details
Keywords:
Agreements and Arrangements;
Production;
Information Technology;
Ethics;
Situation or Environment;
Product Development;
Segmentation;
Expansion;
Financial Strategy;
Pulp and Paper Industry;
Australia
Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
- December 1990 (Revised December 1993)
- Supplement
Australian Paper Manufacturers (B)
By: David M. Upton and Joshua D. Margolis
Describes events that occur after the decision point in Australian Paper Manufacturers (A). With these facts and more detailed market projections, this case intensifies the long-term financial, strategic, and ethical decisions confronting the invader.
View Details
Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (B)." Harvard Business School Supplement 691-043, December 1990. (Revised December 1993.)
- Article
New Physicians: A Natural Experiment in Market Organization
By: A. E. Roth
Roth, A. E. "New Physicians: A Natural Experiment in Market Organization." Science 250, no. 4987 (December 14, 1990): 1524–1528.
- November 1990 (Revised March 1994)
- Case
Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)
By: Lynda M. Applegate and Herminia M. Ibarra
Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of...
View Details
Keywords:
Innovation and Management;
Partners and Partnerships;
Leading Change;
Agreements and Arrangements;
Business or Company Management;
Bids and Bidding;
Decision Making;
Management Teams;
Telecommunications Industry
Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)." Harvard Business School Case 191-039, November 1990. (Revised March 1994.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of...
View Details
Keywords:
Organizational Change and Adaptation;
Transformation;
Corporate Strategy;
Adoption;
Management Teams;
Information Infrastructure;
Information Technology;
Multinational Firms and Management;
Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- November 1990
- Case
Eastern Airlines: The ""Fight Back"" Campaign
By: Stephen A. Greyser and Norman Klein
- October 1990 (Revised August 1991)
- Case
Peanut Butter Fantasies
By: Amar Bhide and Myra M. Hart
Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company.
View Details
Keywords:
Business Ventures;
Finance;
Business or Company Management;
Marketing;
Distribution;
Problems and Challenges;
Food and Beverage Industry
Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual...
View Details
Keywords:
Information Technology;
Demand and Consumers;
Government Legislation;
Business Growth and Maturation;
Monopoly;
Television Entertainment;
Telecommunications Industry;
Telecommunications Industry
Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
- October 1990
- Background Note
Global Telecommunications Equipment Industry
Emmons, Willis M., III, Richard H.K. Vietor, and David B. Yoffie. "Global Telecommunications Equipment Industry." Harvard Business School Background Note 391-020, October 1990.
- October 1990 (Revised February 1991)
- Case
Sony Corp.: Globalization
Keywords:
Globalization;
Globalized Firms and Management;
Electronics Industry;
Electronics Industry
Yoshino, Michael Y. "Sony Corp.: Globalization." Harvard Business School Case 391-071, October 1990. (Revised February 1991.)