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All HBS Web
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- Faculty Publications (3,005)
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated...
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Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion...
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Keywords:
Competition;
Marketing Strategy;
Industry Growth;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Japan
Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
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Keywords:
Food;
Distribution;
Marketing Strategy;
Market Entry and Exit;
Retail Industry;
Food and Beverage Industry;
California
Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
- June 1990 (Revised August 1990)
- Case
Sun Microsystems, Inc.--1987 (A)
An integrated sequence of three cases on the financing of a technical workstation manufacturer. This case focuses on Sun's competitive strategy which requires an inordinately high rate of growth (over 20% per quarter) and commensurate amounts of working capital....
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Keywords:
Cash Flow;
Competitive Strategy;
Financing and Loans;
Capital;
Financial Strategy;
Public Equity;
Corporate Finance;
Information Technology Industry
Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (A)." Harvard Business School Case 290-051, June 1990. (Revised August 1990.)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used...
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Keywords:
Policy;
Brands and Branding;
Decisions;
Advertising;
Marketing Strategy;
Risk and Uncertainty;
Financing and Loans;
Reputation;
Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these...
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Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Conferences;
Developing Countries and Economies;
Information Publishing;
Growth and Development Strategy;
Marketing Strategy;
Social Marketing;
Agreements and Arrangements;
Product;
Nonprofit Organizations;
Pharmaceutical Industry;
Bangladesh;
Washington (state, US)
Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make...
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Keywords:
Advertising;
Goals and Objectives;
Social Marketing;
Corporate Social Responsibility and Impact;
Success;
Problems and Challenges;
Social Issues;
Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- March 1990 (Revised January 1997)
- Case
ROLM: The SIGMA Introduction
ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its...
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Rangan, V. Kasturi. "ROLM: The SIGMA Introduction." Harvard Business School Case 590-082, March 1990. (Revised January 1997.)
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,...
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Keywords:
Logistics;
Marketing Channels;
Planning;
Time Management;
Distribution Channels;
Competitive Advantage;
Customer Relationship Management;
Information Technology;
Consumer Products Industry;
Italy
Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
- October 1989
- Background Note
Managing Major Accounts
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account...
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Keywords:
Accounting Audits;
Marketing;
Marketing Strategy;
Consumer Behavior;
Market Participation;
Relationships;
Salesforce Management
Cespedes, Frank V. "Managing Major Accounts." Harvard Business School Background Note 590-046, October 1989.
- October 1989 (Revised October 1992)
- Case
Smoke Wars: The Case for and Against the Cigarette Industry
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under...
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Keywords:
Debates;
Marketing Strategy;
Demand and Consumers;
Performance;
Social Issues;
Consumer Products Industry
Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
- September 1989
- Background Note
Performance Curves: Costs, Prices, and Value
By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line...
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Dolan, Robert J., and Benson P. Shapiro. "Performance Curves: Costs, Prices, and Value." Harvard Business School Background Note 590-010, September 1989.
- September 1989 (Revised July 1991)
- Case
Caterpillar, Inc.: George Schaefer Takes Charge
For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell...
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Keywords:
Machinery and Machining;
Crisis Management;
Labor Unions;
Demand and Consumers;
Management Teams;
Problems and Challenges;
Competitive Strategy;
Business Strategy;
Organizational Change and Adaptation;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Industrial Products Industry
Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
- Article
Fly-by-Night Firms and the Market for Product Reviews
By: Gerald R. Faulhaber and Dennis A. Yao
This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary...
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Keywords:
Markets;
Reputation;
SWOT Analysis;
Mathematical Methods;
Price Bubble;
Inflation and Deflation;
Duopoly and Oligopoly;
Cost;
Information;
Quality;
Price;
Competitive Advantage;
Information Industry
Faulhaber, Gerald R., and Dennis A. Yao. "Fly-by-Night Firms and the Market for Product Reviews." Journal of Industrial Economics 38, no. 1 (September 1989): 65–77. (Harvard users click here for full text.)
- August 1989 (Revised October 2003)
- Case
Fan Pier
By: William J. Poorvu and Katherine Sweetman
The owner of the Fan Pier site in South Boston has been found legally responsible for blocking the efforts of his development partner in attaining the approval necessary to build the $800 million megaproject they had planned together. It was believed that the owner...
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Keywords:
Partners and Partnerships;
Law;
Projects;
Design;
Organizational Design;
Marketing Strategy;
Government and Politics;
Property;
Real Estate Industry;
Boston
Poorvu, William J., and Katherine Sweetman. "Fan Pier." Harvard Business School Case 390-012, August 1989. (Revised October 2003.)
- August 1989 (Revised May 1991)
- Case
Grosvenor Park
By: William J. Poorvu and Katherine Sweetman
Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing...
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Keywords:
Financial Management;
Projects;
Financing and Loans;
Property;
Financial Strategy;
Price;
Strategic Planning;
Business and Government Relations;
Real Estate Industry;
Maryland
Poorvu, William J., and Katherine Sweetman. "Grosvenor Park." Harvard Business School Case 390-010, August 1989. (Revised May 1991.)