Show Results For
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All HBS Web
(139)
- News (17)
- Research (89)
- Multimedia (3)
- Faculty Publications (70)
Show Results For
-
All HBS Web
(139)
- News (17)
- Research (89)
- Multimedia (3)
- Faculty Publications (70)
- Research Summary
Channel Stewardship
- June 2016 (Revised August 2017)
- Case
AnswerDash
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
- October 2023 (Revised February 2024)
- Case
Loris
- August 2016 (Revised August 2017)
- Case
AnswerDash (Abridged)
- October 2003
- Case
ABS Global
- July 2023
- Case
DayTwo: Going to Market with Gut Microbiome (Abridged)
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- Career Coach
Okan Okutgen
- August 2017 (Revised November 2017)
- Case
VTS
- December 2020
- Case
Château Margaux: Serving Up the Third Wine
- January 2023 (Revised April 2023)
- Case
Cobalt Robotics: Scaling Workplace Robotics
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
- September 2020
- Case
Drinkworks: Home Bar by Keurig
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
- Teaching Interest
MBA Elective Curriculum Business Marketing and Sales
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- November 2018
- Case
Yatooq: Longing for Arabic Coffee
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details