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All HBS Web
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- Faculty Publications (7,189)
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- March 1990
- Teaching Note
Instructor's Note on Development Project Audits
By: Steven C. Wheelwright, Geoff K. Gill and Kim B. Clark
- March 1990
- Article
The R&D Boundaries of the Firm: An Empirical Analysis
By: Gary P. Pisano
Pisano, Gary P. "The R&D Boundaries of the Firm: An Empirical Analysis." Administrative Science Quarterly 35, no. 1 (March 1990): 153–176.
- February 1990
- Supplement
James Burke: A Career in American Business, Video
Tedlow, Richard S. "James Burke: A Career in American Business, Video." Harvard Business School Video Supplement 890-513, February 1990.
- February 1990
- Teaching Note
Adult Development: Readings from Robert Kegan, Instructor's Note
By: Shoshana Zuboff
Keywords:
Personal Development and Career
- February 1990
- Background Note
Career Choice-Making Case Assignment
By: Shoshana Zuboff
Keywords:
Personal Development and Career
Zuboff, Shoshana. "Career Choice-Making Case Assignment." Harvard Business School Background Note 490-075, February 1990.
- February 1990
- Teaching Note
Self-Assessment and Career Development, Instructor's Note
By: Shoshana Zuboff
Keywords:
Personal Development and Career
- February 1990
- Article
Developing the Competitive Organization: Interventions and Strategies
By: M. Beer
Beer, M. "Developing the Competitive Organization: Interventions and Strategies." American Psychologist 45, no. 2 (February 1990): 154–161.
- January 1990
- Teaching Note
Student Cases on Career Choice-Making, Instructor's Note
By: Shoshana Zuboff
- January 1990 (Revised June 1995)
- Case
Colliers International Property Consultants
By: Nitin Nohria
Describes the origins, organizational structure, management practices, and use of information technology (IT) in Colliers, a real estate network. Colliers provides local firms with a way to maintain local autonomy while gaining national and international coverage....
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Keywords:
Property;
Organizational Structure;
Information Technology;
Management Practices and Processes;
Partners and Partnerships;
Business Model;
Mission and Purpose;
Business Growth and Maturation;
Conflict and Resolution;
Quality;
Real Estate Industry
Nohria, Nitin. "Colliers International Property Consultants." Harvard Business School Case 490-049, January 1990. (Revised June 1995.)
- 1990
- Published Proceedings
Enhancing Knowledge Development in Marketing
By: A. Parasuraman, William Bearden, Rohit Deshpandé, Valerie S. Folkes, Thomas J. Madden, David W. Stewart, Rajan Varadarajan and William L. Wilkie
Parasuraman, A., William Bearden, Rohit Deshpandé, Valerie S. Folkes, Thomas J. Madden, David W. Stewart, Rajan Varadarajan, and William L. Wilkie. Enhancing Knowledge Development in Marketing. AMA Educators' Proceedings. Chicago, IL: American Marketing Association, 1990.
- December 1989 (Revised June 1991)
- Case
Motorola, Inc.: Bandit Pager Project
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not...
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Keywords:
Time Management;
Marketing;
Product Development;
Production;
Success;
Projects;
Technology;
Telecommunications Industry
Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project." Harvard Business School Case 690-043, December 1989. (Revised June 1991.)
- December 1989 (Revised December 1996)
- Case
Manufactured Homes, Inc.
Focuses on analyzing the growth potential of the company using the company's financial statements.
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Palepu, Krishna G. "Manufactured Homes, Inc." Harvard Business School Case 190-090, December 1989. (Revised December 1996.)
- December 1989
- Article
On the Consistency of Short-Run and Long-Run Exchange Rate Expectations
By: K. A. Froot and T. Ito
This paper examines whether short-term exchange rate expectations 'overreact' by comparing them with long-term expectations. We develop a set of nonlinear restrictions linking expectations at different forecast horizons. The restrictions impose consistency, a property...
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Keywords:
Currencies;
Exchange Rates;
International Macroeconomics;
Monetary Policy;
Currency Controls;
Fixed Exchange Rates;
Floating Exchange Rates;
Currency Bands;
Currency Zones;
Currency Areas;
Rational Expectations;
Asset Pricing
Froot, K. A., and T. Ito. "On the Consistency of Short-Run and Long-Run Exchange Rate Expectations." Journal of International Money and Finance 8, no. 4 (December 1989): 487–510. (Revised from NBER Working Paper No. 2577, May 1988.)
- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Distribution Channels;
Customer Focus and Relationships;
Service Industry;
Auto Industry;
Retail Industry;
United States
Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
- November 1989
- Case
NYNEX: An Executive Development Process
By: D. Quinn Mills and G. Bruce Friesen
Mills, D. Quinn, and G. Bruce Friesen. "NYNEX: An Executive Development Process." Harvard Business School Case 490-020, November 1989.
- November 1989 (Revised November 1999)
- Case
Automatic Data Processing: The EFS Decision
By: Robert L. Simons and Hilary Weston
Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as...
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Simons, Robert L., and Hilary Weston. "Automatic Data Processing: The EFS Decision." Harvard Business School Case 190-059, November 1989. (Revised November 1999.)
- November 1989 (Revised April 2018)
- Case
Automation Consulting Services
By: Robert Simons and Hilary Weston
Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions...
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Keywords:
Geographic Location;
Governance Controls;
Policy;
Growth and Development Strategy;
Management Teams;
Expansion;
Consulting Industry
Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
- October 1989 (Revised November 2006)
- Background Note
Channel Management
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3)...
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Keywords:
Marketing Channels
Cespedes, Frank V. "Channel Management." Harvard Business School Background Note 590-045, October 1989. (Revised November 2006.)
- October 1989
- Background Note
Managing Major Accounts
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account...
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Keywords:
Accounting Audits;
Marketing;
Marketing Strategy;
Consumer Behavior;
Market Participation;
Relationships;
Salesforce Management
Cespedes, Frank V. "Managing Major Accounts." Harvard Business School Background Note 590-046, October 1989.