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All HBS Web
(3,951)
- People (1)
- News (392)
- Research (3,208)
- Events (3)
- Multimedia (1)
- Faculty Publications (2,504)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- March 1999
- Case
MySoftware Company (A)
By: H. Kent Bowen and Nicole Tempest
In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability...
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Keywords:
Decisions;
Cost Management;
Profit;
Employees;
Growth and Development Strategy;
Operations;
Outcome or Result;
Partners and Partnerships;
Internet and the Web;
Applications and Software;
Information Technology Industry
Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
- May 2009 (Revised October 2009)
- Case
Newton-Wellesley Hospital
By: Richard M.J. Bohmer and Natalie Kindred
How will Newton-Wellesley Hospital (NWH) preserve its private practice tradition while remaining effective and competitive in a healthcare industry demanding increasing integration between physicians and hospitals? This is the decision facing Newton-Wellesley Hospital...
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Keywords:
Business Model;
Profit;
Health Care and Treatment;
Growth and Development Strategy;
Organizational Change and Adaptation;
Organizational Structure;
Competitive Strategy;
Integration;
Health Industry;
Massachusetts
Bohmer, Richard M.J., and Natalie Kindred. "Newton-Wellesley Hospital." Harvard Business School Case 609-088, May 2009. (Revised October 2009.)
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
Reorganize for Resilience: Putting Customers at the Center of Your Business (Harvard Business Press). Gulati, whose research explores leadership and strategic challenges for building high growth organizations in turbulent markets, is the...
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- September 1994
- Case
Marks & Spencer: Sir Richard Greenbury's Quiet Revolution
By: Joseph L. Bower and John B. Matthews Jr.
Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into...
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Keywords:
Growth and Development Strategy;
Business or Company Management;
Business Strategy;
Management Teams;
Global Strategy;
Multinational Firms and Management;
Europe;
United States
Bower, Joseph L., and John B. Matthews Jr. "Marks & Spencer: Sir Richard Greenbury's Quiet Revolution." Harvard Business School Case 395-054, September 1994.
- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
and his colleagues have started thinking about ways to intervene. The researchers are developing bots that could potentially identify and notify people who post high levels of negative content. Social networks have used a similar notification View Details
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Conferences;
Developing Countries and Economies;
Information Publishing;
Growth and Development Strategy;
Marketing Strategy;
Social Marketing;
Agreements and Arrangements;
Product;
Nonprofit Organizations;
Pharmaceutical Industry;
Bangladesh;
Washington (state, US)
Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
- 20 May 2014
- First Look
First Look: May 20
(inflows minus outflows of private capital) are positively correlated with countries' productivity growth; (2) net sovereign debt flows (government borrowing minus reserves) are negatively correlated with growth only if net public debt is...
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Keywords:
Sean Silverthorne
- Web
A Day in the Life: Ben Hsieh - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 09 May 2017
- First Look
New Research and Ideas, May 9
develop institutional structures for the industry as a whole. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52613 April 10, 2017 Harvard Business Review The Different Approaches Firms Use to Set Strategy By: Teti,...
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Keywords:
Sean Silverthorne
- August 2005 (Revised April 2006)
- Case
Kemps LLC: Introducing Time-Driven ABC
By: Robert S. Kaplan
Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small...
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Keywords:
Activity Based Costing and Management;
Customer Relationship Management;
Cost Accounting;
Managerial Roles;
Cost Management;
Earnings Management;
Business Strategy;
Time Management;
Growth and Development Strategy;
Management Teams;
Decisions;
Food and Beverage Industry
Kaplan, Robert S. "Kemps LLC: Introducing Time-Driven ABC." Harvard Business School Case 106-001, August 2005. (Revised April 2006.)
- May 2010
- Case
Alpen Bank: Launching the Credit Card in Romania
By: V. Kasturi Rangan and Sunru Yong
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing...
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Keywords:
Consumer Credit;
International Business;
International Marketing;
Product Introduction;
Service Management;
Credit Cards;
Globalized Firms and Management;
Product Positioning;
Marketing Strategy;
Service Delivery;
Personal Finance;
Product Launch;
Banking Industry;
European Union;
Romania
Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized the problem that his own View Details
- December 2008 (Revised January 2011)
- Case
Arcadia Biosciences: Seeds of Change
By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman
Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company...
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Keywords:
Business Startups;
Entrepreneurship;
Growth and Development Strategy;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
China;
India;
California
Daemmrich, Arthur A., Forest L. Reinhardt, and Mary Louise Shelman. "Arcadia Biosciences: Seeds of Change." Harvard Business School Case 709-019, December 2008. (Revised January 2011.)
- 02 Feb 2016
- First Look
February 2, 2016
three options regarding the exit strategy to be deployed to ensure sustainability. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616040-PDF-ENG Harvard Business School Case 216-019 Whirlpool Corp.: Structuring the Deal to...
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Keywords:
Sean Silverthorne
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
US daily newspaper circulation is estimated to have dropped from 62 million weekday subscriptions in 1990 to 31 million in 2017, according to the Pew Research Center. Growth in digital advertising revenue has failed to offset the decline...
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- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
Federal restrictions of employee non-compete agreements could be in the cards for 2022, paving the way for increased worker mobility in a variety of industries. Such restrictions would have hiring and strategy implications for businesses...
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- September 2008
- Case
TCS: The MCA 21 Project
Tata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS's progression from a...
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Keywords:
Experience and Expertise;
Developing Countries and Economies;
Globalized Firms and Management;
Growth and Development Strategy;
Service Operations;
Projects;
India
Upton, David M., and Bradley R. Staats. "TCS: The MCA 21 Project." Harvard Business School Case 609-024, September 2008.
- 18 Feb 2015
- First Look
First Look: February 18
situations. Filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary strategies like "power...
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Keywords:
Sean Silverthorne