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Show Results For
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All HBS Web
(3,233)
- People (11)
- News (751)
- Research (1,949)
- Events (8)
- Multimedia (9)
- Faculty Publications (991)
- July 2002 (Revised August 2002)
- Case
SIG Beverages (A)
SIG Beverages, a leading supplier of bottling and packaging systems for the beverage industry, has recognized an opportunity in providing services for its product end users. Management's challenge is to develop a service portfolio to address end users' needs, while...
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Keywords:
Organizational Change and Adaptation;
Production;
Service Delivery;
Manufacturing Industry;
Italy
Oliva, Rogelio, and James Quinn. "SIG Beverages (A)." Harvard Business School Case 603-018, July 2002. (Revised August 2002.)
- Web
Use and Publication Form | Baker Library | Bloomberg Center | Harvard Business School
× Please sign in You need to log in to use the bookmarking feature. Sign In Baker Library | Bloomberg Center Search Find Services Ask Browse Databases Collections & Archives Guides Exhibits Find Books, Articles & More More Places HOLLIS...
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- 01 Dec 1999
- News
Covering the Issues
major HBS report to Harvard's Board of Overseers outlining the School's plan to "enlarge its activities so as to be of still more service to the country" by expanding instruction in public aspects of business. Articles during World War II...
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- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
adjust products to highly protected markets or respond to limited local competition. In the contemporary global economy, political risks partially declined with the spread of liberalization and the...
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Keywords:
Sean Silverthorne
Antonio Moreno
Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details
- 03 Jul 2017
- Blog Post
4 Ways HBS Alumni Utilize Baker Library
his role as Director of Business for Baker, Jim Borron supports alumni and ExEd participants by helping them understand and take advantage of the information services View Details
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either...
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- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
meaningful and economically sustainable," he says. Lassiter's Market-based Proposal His proposed market-based solution? "I think each energy source—oil, natural gas, wind, nuclear, solar, etc.—should have a market price based not only on...
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- November 2003 (Revised February 2004)
- Case
Richmond Events
By: Amy C. Edmondson and Kristin Lieb
The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,...
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Keywords:
Conferences;
Innovation and Management;
Retention;
Selection and Staffing;
Conflict Management;
Growth and Development Strategy;
Product Marketing;
Service Industry;
United Kingdom;
Asia
Edmondson, Amy C., and Kristin Lieb. "Richmond Events." Harvard Business School Case 604-055, November 2003. (Revised February 2004.)
- Article
Creating Ecotourism in Costa Rica, 1970–2000
By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a...
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Keywords:
Ecotourism;
Entrepreneurship In Emerging Markets;
Sustainable Business And Innovation;
Tourism;
Green Business;
Entrepreneurship;
Growth and Development;
History;
Business History;
Tourism Industry;
Latin America;
Costa Rica
Jones, Geoffrey, and Andrew Spadafora. "Creating Ecotourism in Costa Rica, 1970–2000." Enterprise & Society 18, no. 1 (March 2017): 146–183.
- March 2019 (Revised July 2021)
- Case
Waymo LLC
By: John R. Wells and Benjamin Weinstock
On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders...
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Keywords:
Vehicle;
Automation;
Automobiles;
Automotive;
Driverless Car;
Automotive Industry;
Autonomy;
Google;
Self-driving Cars;
Technological And Scientific Innovation;
Technological Change;
Technology Change;
Ride-sharing;
Uber;
Lyft;
General Motors;
Innovation;
Disruptive Technology;
Disruptive Technologies;
Tesla;
Waymo;
Operating Systems;
Artificial Intelligence;
Autonomous Vehicles;
Transportation;
Technological Innovation;
Disruption;
Commercialization;
Growth and Development Strategy;
Transportation Industry;
Auto Industry
Wells, John R., and Benjamin Weinstock. "Waymo LLC." Harvard Business School Case 719-477, March 2019. (Revised July 2021.)
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting...
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Keywords:
Product Development;
Production;
Engineering;
Strategy;
Business Processes;
Innovation and Management;
Planning;
Competitive Advantage;
Food and Beverage Industry;
Food and Beverage Industry
Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
- March 1992
- Case
Merv Griffin's Resorts
Discusses a management team that used computer-based information to micro market and provide superior products and service in a highly competitive market. The company is a leading firm in the gaming industry, and their extensive internal systems allowed them to track...
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Sviokla, John J. "Merv Griffin's Resorts." Harvard Business School Case 192-105, March 1992.
- Web
Pricing Strategy: Monetizing and Growing the Business - Course Catalog
customers. It is exactly at this moment, when a company asks individuals or other businesses to trade good money for the products and services it offers, that ineffective...
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- October 1992 (Revised September 1996)
- Case
McDonald's Corporation
By: David M. Upton and Joshua D. Margolis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors...
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Keywords:
Corporate Strategy;
Diversification;
Problems and Challenges;
Environmental Sustainability;
Quality;
Competitive Strategy;
Growth and Development Strategy;
Operations;
Integration;
Food and Beverage Industry;
United States
Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
- 20 Oct 2020
- Blog Post
Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program
impact. Along the way, I’ve been able to develop my understanding through both coursework and extracurricular offerings at Harvard. My background in the tech industry Before HBS, I worked at Google, where I started in the rotational...
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- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- August 2003
- Case
Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard
By: Rebecca Henderson and Nancy Confrey
For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based...
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Keywords:
Analytics and Data Science;
Open Source Distribution;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Information Technology;
Information Technology Industry
Henderson, Rebecca, and Nancy Confrey. "Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard." Harvard Business School Case 704-424, August 2003.
- 01 Sep 2006
- News
Private Sector and Public Interest Meet at Global Leadership Forum
Interest.” Declaring that nothing could be more important in the 21st century than the forum’s theme, Dean Jay Light recalled in his opening remarks that the School’s founders conceived of HBS as “a school of public service View Details