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Show Results For
-
All HBS Web
(8,880)
- People (18)
- News (1,909)
- Research (5,836)
- Events (21)
- Multimedia (41)
- Faculty Publications (4,731)
- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of...
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Keywords:
Advertising;
Cost;
Analytics and Data Science;
Management Analysis, Tools, and Techniques;
Service Operations;
Creativity;
Perception;
Vertical Integration;
Information Technology;
Advertising Industry;
United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
Again Rohit Deshpande, Sebastian S. Kresge Professor of Marketing. ORGANIZATIONAL DESIGN Tip: Use technology to scale your organization to current conditions An old canard applies to today's environment: Nobody notices View Details
Keywords:
by Sean Silverthorne
- October 2023 (Revised March 2024)
- Case
Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game
By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a...
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Keywords:
Leadership Development;
Leadership Style;
Marketing Strategy;
Communication Strategy;
Cybersecurity;
Competitive Advantage;
Information Technology Industry;
United States;
Sunnyvale
Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
- 03 Oct 2018
- Blog Post
HBS Lingo 101
nonprofits, and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker. Students will read 500 cases during their two years...
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- 01 Dec 2015
- First Look
December 1, 2015
will have an important future impact on our understanding of consumer psychology. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50106 forthcoming Management Science Experimental Evidence of Pooling Outcomes Under View Details
Keywords:
Sean Silverthorne
- Web
The Benefits of a Residential Campus - MBA
Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+...
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- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,...
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Keywords:
Entertainment;
Games, Gaming, and Gambling;
Market Design;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Business Strategy;
Economics;
Economy;
Economic Systems;
Advertising;
Advertising Campaigns;
Digital Platforms;
Markets;
Price;
Innovation and Management;
Technology Industry;
Technology Industry;
Technology Industry;
United States;
California;
North America;
South America;
Asia;
Europe
Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
- July 2020
- Case
Applying Data Science and Analytics at P&G
By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated...
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Keywords:
Data Science;
Analytics;
Analysis;
Information;
Information Management;
Information Types;
Innovation and Invention;
Strategy;
Analytics and Data Science;
Consumer Products Industry;
United States;
Ohio
Datar, Srikant M., Sarah Mehta, and Paul Hamilton. "Applying Data Science and Analytics at P&G." Harvard Business School Case 121-006, July 2020.
- Web
1.19 Immersive Field Courses (IFC) - MBA
1. Academic Information & Policies 1.19 Immersive Field Courses (IFC) Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic...
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- Web
Events - Business & Environment
to recycle? Harvard University Information Technology will collect them! Bring your bike to be checked up and commute safely and sustainably back home. Learn from and connect with Harvard groups tabling at...
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- Web
Accounting & Management Awards & Honors - Faculty & Research
Reporting” with Gerardo Pérez-Cavazos and Caspar David Peter. Jonas Heese: Runner-up for the 2022 International Corporate Governance Society (ICGS) Annual Conference Best Paper Award for “Does Information View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
describes the current state of information technology connectivity in the health care sector. Purchase this note:...
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Keywords:
Martha Lagace
- May 1995 (Revised April 1998)
- Case
AT&T Paradyne
By: Robert S. Kaplan
A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production...
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Keywords:
Decisions;
Product;
Corporate Accountability;
Activity Based Costing and Management;
System;
Performance Efficiency;
Financial Reporting;
Operations;
Technology Industry;
Technology Industry
Kaplan, Robert S. "AT&T Paradyne." Harvard Business School Case 195-165, May 1995. (Revised April 1998.)
- February 2001 (Revised February 2018)
- Case
The iPremier Company (A): Distributed Denial of Service Attack
By: Robert D. Austin, Larry Leibrock and Alan Murray
Describes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues.
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Austin, Robert D., Larry Leibrock, and Alan Murray. "The iPremier Company (A): Distributed Denial of Service Attack." Harvard Business School Case 601-114, February 2001. (Revised February 2018.)
- 25 Mar 2021
- Blog Post
Meet the Student Academic Services Support Team at HBS!
Work degree and is a Licensed Independent Clinical Social Worker (LICSW) in the Commonwealth of Massachusetts. She oversees the various programs and functions of the Support Services team and provides information to students on mental...
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- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- January 2012 (Revised September 2012)
- Case
Aadhaar: India's 'Unique Identification' System
By: Tarun Khanna and Anjali Raina
Keywords:
Business Government Relations;
Information;
Information Technology;
Organizational Design;
Infrastructure;
Leadership Style;
Business and Government Relations;
Change Management;
Crime and Corruption;
Identity;
Projects;
Information Management;
Information Technology Industry;
India
Khanna, Tarun, and Anjali Raina. "Aadhaar: India's 'Unique Identification' System." Harvard Business School Case 712-412, January 2012. (Revised September 2012.)
- November–December 2022
- Article
Your Company Needs a Space Strategy. Now.
By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in...
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Keywords:
Space Strategy;
Emerging Markets;
Natural Resources;
Analytics and Data Science;
Organizational Change and Adaptation;
Adaptation;
Competition;
Aerospace Industry
Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.
- 25 Jun 2018
- Research & Ideas
In America, Immigrants Really Do Get the Job Done
principally relies on employers to select skilled immigrants through programs like the H-1B visa. “There are many pros and cons for each route, with the employer-based approach allowing firms to find candidates they really want and also screen on softer View Details
- Web
3.3 Student Cost of Attendance - MBA
Leaves of Absence, & Return of Federal/Title IV Funding 3.6 VA Benefits 3.7 Financial Aid Fraud 3.8 Health Insurance 3.9 Annual Notice: Higher Education Opportunity Act 4. General Policies 5. Technology, Copyright, & Publishing Policies...
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