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- April 2024
- Teaching Plan
Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim, Michael Norris and ZeSean Ali
This teaching plan for the case “Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab,” HBS No. 124-017, and its related products, serves to help faculty deepen students’ comprehension of business issues and energize classroom discussion....
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- 2024
- Book
The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions
By: Michael Norton
Our lives are filled with repetitive tasks meant to keep us on track—what we come to know as habits. Over time, these routines (for example, brushing your teeth or putting on your right sock first) tend to be performed automatically. But when we’re more mindful about...
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Norton, Michael. The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions. New York: Scribner, 2024.
- March 2024
- Case
The CHIPS Program Office
By: Mitchell Weiss and Sebastian Negron-Reichard
In February 2023, U.S. Commerce Secretary Gina Raimondo weighed signing off on a Notice of Funding Opportunity (“NOFO”) with at least one unconventional provision: a pre-application (“pre-app”) to the actual application for parts of $39 billion in direct semiconductor...
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- March 2024
- Case
Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind
By: Rosabeth Moss Kanter and Jacob A. Small
To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities: the...
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- March 2024
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party...
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- March 2024
- Case
From “BIG” Ideas to Sustainable Impact at ICL Group (A)
By: Linda A. Hill and Lydia Begag
In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller become the CEO of ICL in 2018,...
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Keywords:
Change Management;
Agribusiness;
Accounting;
Communication;
Engineering;
Energy;
Renewable Energy;
Chemicals;
Machinery and Machining;
Metals and Minerals;
Mining;
Social Entrepreneurship;
Corporate Entrepreneurship;
Values and Beliefs;
Environmental Sustainability;
Natural Resources;
Globalization;
Information Technology;
Innovation and Invention;
Leadership;
Organizational Culture;
Personal Development and Career;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Chemical Industry;
Israel;
China;
United States
- March 2024
- Teaching Note
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive....
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- March 2024
- Case
Masterpiece for the Masses: The First Art Exchange ARTEX
By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan
Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow...
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Keywords:
Assets;
Trading;
Art Market;
Art Fair;
Tokenization;
Democratization;
Exchange Traded Fund;
Diversification;
Price Monitoring;
Trends And Opportunities;
Financial Liquidity;
Financial Markets;
Arts;
Financial Strategy;
Initial Public Offering;
Investment;
Investment Return;
Technological Innovation;
Business Model;
Trends;
Stocks;
Financial Instruments;
Financial Services Industry;
Paris;
France
- March 2024
- Exercise
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a...
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Keywords:
AI and Machine Learning
Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
- March 7, 2024
- Article
Integrating Digital Tools into Every Stage of Your Sales Strategy
By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that...
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Keywords:
Sales Management;
Digital Tools;
Sales;
Marketing Channels;
Technology Adoption;
Brands and Branding
Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
- March 2024
- Case
Governing OpenAI
By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic...
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Keywords:
Artificial Intelligence;
Board Of Directors;
Board Decisions;
Board Dynamics;
Business Ethics;
Corporate Boards;
Governance Changes;
Governance Structure;
Leadership Change;
Legal Aspects Of Business;
Nonprofit;
Nonprofit Governance;
Open Source;
Partnerships;
Regulation;
Strategy And Execution;
Technological Change;
AI and Machine Learning;
Corporate Governance;
Leadership;
Management;
Mission and Purpose;
Technological Innovation;
Technology Industry;
San Francisco;
United States
- March 2024
- Background Note
Physical Climate Risk
By: Michael W. Toffel, Spencer Glendon and Alison Smart
This note describes how managers can identify their company’s physical climate risks, which can heighten the risk of business disruption, change the costs of operations and supply chains, and affect the demand for their goods and services. The note also provides a...
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Keywords:
Climate Change;
Adaptation;
Resilience;
Maps;
Climate Risk;
Climate Impact;
Modeling And Analysis
- March–April 2024
- Article
How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management
By: David M. Bersoff, Sandra J. Sucher and Peter Tufano
Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support...
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Keywords:
Values and Beliefs;
Social Issues;
Business and Stakeholder Relations;
Judgments;
Management Practices and Processes
Bersoff, David M., Sandra J. Sucher, and Peter Tufano. "How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management." Harvard Business Review 102, no. 2 (March–April 2024): 108–119.
- March 2024
- Article
Human Capital Affects Religious Identity: Causal Evidence from Kenya
By: Livia Alfonsi, Michal Bauer, Julie Chytilová and Edward Miguel
We study how human capital and economic conditions causally affect the choice of religious denomination. We utilize a longitudinal dataset monitoring the religious history of more than 5,000 Kenyans over 20 years, in tandem with a randomized experiment (deworming) that...
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Alfonsi, Livia, Michal Bauer, Julie Chytilová, and Edward Miguel. "Human Capital Affects Religious Identity: Causal Evidence from Kenya." Art. 103215. Journal of Development Economics 167 (March 2024).
- March 2024
- Article
When Are Social Protests Effective?
By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren
Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness...
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Keywords:
Protests;
Social Issues;
Outcome or Result;
Measurement and Metrics;
Power and Influence;
Motivation and Incentives
Shuman, Eric, Amit Goldenberg, Tamar Saguy, Eran Halperin, and Martijn van Zomeren. "When Are Social Protests Effective?" Trends in Cognitive Sciences 28, no. 3 (March 2024): 252–263.
- February 2024
- Case
Continuity & Change at Boston Consulting Group
By: David G. Fubini, Suraj Srinivasan and David Lane
As the new CEO of Boston Consulting Group (BCG) since autumn 2021, Christoph Schweizer had big shoes to fill—his predecessor, Rich Lesser, had tripled the partnership’s total revenues and created digital initiatives that contributed 40+% of 2021 revenues, more than...
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Keywords:
Business Growth and Maturation;
Business Organization;
Change Management;
Talent and Talent Management;
Governance;
AI and Machine Learning;
Environmental Sustainability;
Leading Change;
Risk Management;
Organizational Culture;
Organizational Design;
Partners and Partnerships;
Consulting Industry
Fubini, David G., Suraj Srinivasan, and David Lane. "Continuity & Change at Boston Consulting Group." Harvard Business School Case 124-011, February 2024.
- February 2024
- Case
Can Cities Beat the Heat? (A): A Comparative Analysis of Climate Actions and Change Enablers in 14 U.S. Cities
By: Rosabeth Moss Kanter and Jacob A. Small
Throughout the early 2000's, emphasis was placed on initiatives to adapt to and mitigate climate action in cities. This series presents overviews (snapshots) of 14 U.S. metropolitan regions to help identify similarities, differences, and opportunities for developing...
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Keywords:
Climate;
Climate Impact;
Innovation;
Mitigation Policies;
Carbon Footprint;
Investing;
Climate Finance;
Renewable;
Mobility;
City;
Climate Change;
Adaptation;
Renewable Energy;
Weather;
Problems and Challenges;
United States;
Boston;
Detroit;
Miami;
Minneapolis;
St. Paul;
Pittsburgh;
Seattle;
San Jose
- January–February 2024
- Article
Leaders Must React: A Framework for Responding to Unforeseen Events
By: Nitin Nohria
To be successful, CEOs must articulate a compelling vision, align people around it, and motivate them to execute it. But there’s one thing that can make or break them: how they respond in real time to unforeseen events.
On average, addressing unexpected... View Details
On average, addressing unexpected... View Details
Nohria, Nitin. "Leaders Must React: A Framework for Responding to Unforeseen Events." Harvard Business Review 102, no. 1 (January–February 2024): 51–55.
- 2024
- Working Paper
Platform Information Provision and Consumer Search: A Field Experiment
By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing...
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Keywords:
Consumer Behavior;
E-commerce;
Decision Choices and Conditions;
Learning;
Internet and the Web
Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.