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All HBS Web
(1,680)
- Faculty Publications (236)
- September 2008
- Case
Adobe Systems: Working Towards a "Suite" Release (A)
By: David A. Thomas and Lauren Barley
The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program...
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Keywords:
Management Analysis, Tools, and Techniques;
Product Launch;
Projects;
Groups and Teams;
Conflict Management;
Power and Influence
Thomas, David A., and Lauren Barley. Adobe Systems: Working Towards a "Suite" Release (A). Harvard Business School Case 409-014, September 2008.
- May 2008 (Revised June 2008)
- Case
Kenny Kahn at Muzak (A)
By: Linda A. Hill and Emily Stecker
Founded in 1934, Muzak pioneered the industry of background music. Equipped with propriety technology and a vast music library, over the ensuing decades the Muzak franchise organization expanded geographically. Despite a history of innovation, by the late 1990s Muzak...
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Keywords:
Change Management;
Design;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Organizational Change and Adaptation;
Organizational Culture;
Franchise Ownership;
Music Industry
Hill, Linda A., and Emily Stecker. "Kenny Kahn at Muzak (A)." Harvard Business School Case 408-057, May 2008. (Revised June 2008.)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- May 2008
- Case
Thomas Green: Power, Office Politics and a Career in Crisis
By: W. Earl Sasser Jr. and Heather Beckham
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based...
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Keywords:
Superior & Subordinate;
Performance Management;
Personal Strategy & Style;
Management Style;
Conflict Management;
Communication;
Rank and Position;
Personal Characteristics;
Power and Influence
Sasser, W. Earl, Jr., and Heather Beckham. "Thomas Green: Power, Office Politics and a Career in Crisis." Harvard Business School Brief Case 082-095, May 2008.
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Marketing;
Demand and Consumers;
Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
- March 2008
- Article
Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions
By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance...
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Keywords:
History;
Market Design;
Labor;
System;
Practice;
Performance;
Theory;
Boston;
New York (city, NY)
Roth, Alvin E. "Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions." Prepared for Gale's Feast: A Day in Honor of the 85th Birthday of David Gale International Journal of Game Theory 36, nos. 3-4 (March 2008): 537–569.
- 2008
- Casebook
The Rules of Globalization: Case Book
By: Rawi Abdelal
This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply...
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Keywords:
Trade;
International Finance;
Globalized Economies and Regions;
Governing Rules, Regulations, and Reforms;
Policy;
Government and Politics;
Business and Government Relations
Abdelal, Rawi, ed. The Rules of Globalization: Case Book. Singapore: World Scientific Publishing, 2008.
- 2008
- Book
Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours
By: Tarun Khanna
China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces...
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Keywords:
Talent and Talent Management;
Development Economics;
Entrepreneurship;
Globalized Economies and Regions;
China;
India
Khanna, Tarun. Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Boston, MA: Harvard Business School Press, 2008.
- February 2008
- Article
Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980
By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Markets and Industries;
Product Marketing;
Standards;
Beauty and Cosmetics Industry
Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
- Article
Coarse Thinking and Persuasion
By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage...
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Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. "Coarse Thinking and Persuasion." Quarterly Journal of Economics 123, no. 2 (May 2008): 577–619.
- 2008
- Book
Climate Change: What's Your Business Strategy?
By: Andrew J. Hoffman and John G. Woody
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?
In Climate Change: What's Your Business Strategy? Andrew Hoffman and John... View Details
In Climate Change: What's Your Business Strategy? Andrew Hoffman and John... View Details
Hoffman, Andrew J., and John G. Woody. Climate Change: What's Your Business Strategy? Harvard Business Press, 2008. (Chinese Edition: 必看!绿色战略中的商机, China Machine Press; Danish Edition: Klimaforandring - Hvad er din forretningsstrategi?, Gyldendal, 2009; Portuguese Edition: Mudanças Climáticas: Desafios e Oportunidades Empresariais, Elsevier and Alterações Climáticas, Actual Editoras.)
- 2008
- Working Paper
Performance and Control across Multiple Markets
By: Tatiana Sandino, Dennis Campbell and Shelby Yu
Chain organizations typically operate units across different types of markets, with significantly diverging customer bases. Such market-type dispersion potentially influences performance through two channels: it makes performance a noisier indicator of store manager...
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Keywords:
Governance Controls;
Organizational Design;
Markets;
Franchise Ownership;
Performance;
Retail Industry
Sandino, Tatiana, Dennis Campbell, and Shelby Yu. "Performance and Control across Multiple Markets." American Accounting Association Financial Accounting and Reporting Section Paper, January 2008.
- January 2008
- Article
The Five Competitive Forces That Shape Strategy
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first...
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Keywords:
Profit;
Five Forces Framework;
Industry Growth;
Industry Structures;
Business and Government Relations;
Competitive Strategy
Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
- November 2007
- Supplement
Differences at Work: Allie (C)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: (C) HBS Case No. 9-408-056 Allie decides not to pursue a sexual harassment charge and instead remedies the situation by transferring to the marketing division in her company. She reflects on how powerless the situation made her feel and how it...
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Allie (C)." Harvard Business School Supplement 408-056, November 2007.
- 2007
- Working Paper
How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture
By: Gary P. Pisano and David J. Teece
In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the...
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- 2007
- Working Paper
Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions
By: Alvin E. Roth
The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance...
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- 2007
- Working Paper
Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends
By: Mihir A. Desai and Dhammika Dharmapala
This paper investigates how taxes influence portfolio choices by exploring the response to the distinctive treatment of foreign dividends in the Jobs and Growth Tax Relief Reconciliation Act (JGTRRA). JGTRRA lowered the dividend tax rate to 15% for American equities...
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- January 2007 (Revised May 2008)
- Case
Henry Luce and the American Century
By: Nitin Nohria, Anthony Mayo and Logan Wilcox
Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its...
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Keywords:
Business Growth and Maturation;
Business Startups;
Entrepreneurship;
Business History;
Leadership Style;
Emerging Markets;
Publishing Industry;
United States
Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
- October 2006
- Article
Location Choices across the Value Chain: How Activity and Capability Influence Collocation
By: Juan Alcacer
There has been a recent revival of interest in the geographic component of firm strategy. Recent research suggests that two opposing forces—competition costs and agglomeration benefits—determine whether firms collocate in a given geographic market. Unexplored is (1)...
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Keywords:
Business Strategy;
Competitive Strategy;
Sales;
Research and Development;
Cost Accounting;
Cost Management;
Markets;
Production;
Organizational Change and Adaptation;
Distribution;
Cost vs Benefits;
SWOT Analysis;
Telecommunications Industry
Alcacer, Juan. "Location Choices across the Value Chain: How Activity and Capability Influence Collocation." Management Science 52, no. 10 (October 2006): 1457–1471.
- September 2006 (Revised October 2007)
- Module Note
Platform-Mediated Networks: Definitions and Core Concepts
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of...
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Keywords:
Consumer Behavior;
Network Effects;
Digital Platforms;
Information Technology;
Information Infrastructure;
Digital Platforms
Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)