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- Research (3,295)
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- Faculty Publications (2,190)
Show Results For
-
All HBS Web
(5,083)
- People (6)
- News (1,106)
- Research (3,295)
- Events (18)
- Multimedia (5)
- Faculty Publications (2,190)
- 1977
- Chapter
On the Economics of Information with Incomplete Markets
By: Jerry R. Green
"On the Economics of Information with Incomplete Markets." In Systèmes dynamiques et modèles économiques. 259. Colloques internationaux du Centre national de la recherche scientifique. Éditions du Centre national de la recherche scientifique, 1977.
- 17 Jul 2017
- Working Paper Summaries
The Relevance of Broker Networks for Information Diffusion in the Stock Market
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders....
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Keywords:
Mastercard;
Financial Services;
Ingredient Brand;
B2B2C;
Experiential Marketing;
Digital Marketing;
ROI;
Marketing;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Brands and Branding;
Internet and the Web;
Investment Return;
Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines...
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Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan Wuyts, 117–137. Edward Elgar Publishing, 2022.
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...
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Keywords:
Health;
Pharmaceutical Industry;
Biotech;
Marketing;
Health Care and Treatment;
Biotechnology Industry;
England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- November 2019
- Article
The Relevance of Broker Networks for Information Diffusion in the Stock Market
By: Marco Di Maggio, Francesco Franzoni, Amir Kermani and Carlo Sommavilla
This paper shows that the network of relationships between brokers and institutional investors shapes information diffusion in the stock market. We exploit trade-level data to show that central brokers gather information by executing informed trades, which is then...
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Keywords:
Broker Networks;
Institutional Investors;
Asset Prices;
Business and Shareholder Relations;
Institutional Investing;
Information;
Knowledge Dissemination;
Financial Markets;
Asset Pricing
Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla. "The Relevance of Broker Networks for Information Diffusion in the Stock Market." Journal of Financial Economics 134, no. 2 (November 2019): 419–446.
- 2023
- Working Paper
Passive Ownership and Price Informativeness
By: Marco Sammon
I show that passive ownership negatively affects the degree to which stock prices anticipate earnings announcements. Estimates across several research designs imply that the rise in passive ownership over the last 30 years has caused the amount of information...
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Keywords:
Passive Ownership;
ETFs;
Market Efficiency;
Ownership;
Price;
Theory;
Measurement and Metrics
Sammon, Marco. "Passive Ownership and Price Informativeness." Working Paper, March 2023.
The Relevance of Broker Networks for Information Diffusion in the Stock Market
This paper shows that the network of relationships between brokers and institutional investors shapes the information diffusion in the stock market. We exploit trade-level data to show that trades channeled through central brokers earn significantly positive...
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- July 2019
- Article
Market Reaction to Mandatory Nonfinancial Disclosure
By: Jody Grewal, Edward J. Riedl and George Serafeim
We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be...
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Keywords:
Nonfinancial Information;
Nonfinancial Performance;
ESG;
ESG (Environmental, Social, Governance) Performance;
Investor Behavior;
Disclosure;
Disclosure Regulation;
Regulation;
Sustainability;
Corporate Performance;
Information;
Corporate Disclosure;
Governing Rules, Regulations, and Reforms;
Performance;
Environmental Sustainability;
Corporate Governance;
Outcome or Result
Grewal, Jody, Edward J. Riedl, and George Serafeim. "Market Reaction to Mandatory Nonfinancial Disclosure." Management Science 65, no. 7 (July 2019): 3061–3084.
- February 2024
- Module Note
Data-Driven Marketing in Retail Markets
By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,...
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Keywords:
Data;
Data Analytics;
Retail;
Retail Analytics;
Data Science;
Business Analytics;
"Marketing Analytics";
Omnichannel;
Omnichannel Retailing;
Omnichannel Retail;
DTC;
Direct To Consumer Marketing;
Ethical Decision Making;
Algorithmic Bias;
Privacy;
A/B Testing;
Descriptive Analytics;
Prescriptive Analytics;
Predictive Analytics;
Analytics and Data Science;
E-commerce;
Marketing Channels;
Demand and Consumers;
Marketing Strategy;
Retail Industry
Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
- Research Summary
The Role of Financial and Information Intermediaries in the Capital Markets
Hutton's research investigates the role of financial analysts and short sellers in the pricing of equity securities. Recently, Hutton examines (with Patricia Dechow and Richard Sloan) the role of sell-side analysts' earnings forecasts in the pricing of common equity...
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- 2020
- Working Paper
The Effects of Information on Credit Market Competition: Evidence from Credit Cards
By: C. Fritz Foley, Agustin Hurtado, Andres Liberman and Alberto Sepulveda
We show empirically that public credit information increases competition in credit markets. We access data that cover all credit card borrowers in Chile and include details about relationship borrowers have with each lender. We exploit a natural experiment whereby a...
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Keywords:
Consumer Credit;
Financial Intermediaries;
Credit;
Information;
Competition;
Credit Cards;
Financial Institutions
Foley, C. Fritz, Agustin Hurtado, Andres Liberman, and Alberto Sepulveda. "The Effects of Information on Credit Market Competition: Evidence from Credit Cards." Working Paper, February 2020.
- 2007
- Working Paper
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
- 2020
- Working Paper
EMEs and COVID-19: Shutting Down in a World of Informal and Tiny Firms
By: Laura Alfaro, Oscar Becerra and Marcela Eslava
Emerging economies are characterized by an extremely high prevalence of informality, small-firm employment and jobs not fit for working from home. These features factor into how the COVID-19 crisis has affected the economy. We develop a framework that, based on...
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Keywords:
COVID-19;
Emerging Economies;
Informality;
Firm-size Distribution;
Health Pandemics;
Developing Countries and Economies;
Economy;
System Shocks;
Latin America
Alfaro, Laura, Oscar Becerra, and Marcela Eslava. "EMEs and COVID-19: Shutting Down in a World of Informal and Tiny Firms." Harvard Business School Working Paper, No. 20-125, June 2020. (See application of the methodology to Latin American Countries in the IMF Regional Economic Outlook: Western Hemisphere 2020, Chapter 3. https://www.imf.org/en/Publications/REO/WH/Issues/2020/10/13/regional-economic-outlook-western-hemisphere.)
- 2016
- Working Paper
The Stock Market and Bank Risk-Taking
By: David S. Scharfstein and Antonio Falato
We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking...
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Keywords:
Stock Market;
Financial Markets;
Business Earnings;
Banks and Banking;
Risk and Uncertainty
Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." NBER Working Paper Series, No. 22689, September 2016.
- Article
A Simple Model of Capital Market Equilibrium with Incomplete Information
By: Robert C. Merton
Keywords:
Capital Markets
Merton, Robert C. "A Simple Model of Capital Market Equilibrium with Incomplete Information." Journal of Finance 42, no. 3 (July 1987): 483–509.
- Article
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all...
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Keywords:
Competition;
Distribution;
Internet and the Web;
Information Infrastructure;
Management Analysis, Tools, and Techniques;
Strategy;
Profit;
Price;
Performance Efficiency
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Journal of Economics & Management Strategy 19, no. 2 (Summer 2010): 333–373.
- 1980
- Article
The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects
By: Rohit Deshpandé
Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.
- January 2006 (Revised March 2010)
- Case
Peer-to-Peer File Sharing and the Market for Digital Information Goods
By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all...
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Keywords:
Price;
Profit;
Distribution;
Competition;
Internet and the Web;
Information Infrastructure
Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)