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Show Results For
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All HBS Web
(5,091)
- People (6)
- News (1,105)
- Research (3,299)
- Events (18)
- Multimedia (5)
- Faculty Publications (2,188)
- 08 Mar 2016
- First Look
March 8, 2016
officials, and food companies. In an increasingly industrializing and urbanizing society, such information translated into consumer decisions that had both economic and cultural antecedents and consequences. Even before the growth in the...
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Keywords:
Sean Silverthorne
- December 2012 (Revised March 2015)
- Case
AmTran Technology Ltd.
By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...
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Keywords:
Modularity;
Technology Transitions;
Analog;
Digital;
Television;
TV;
Flat-panel;
ATSC;
NTSC;
Video;
Global Strategy;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Product Design;
Supply Chain;
Business Strategy;
Competitive Strategy;
Technology Adoption;
Technology Platform;
Electronics Industry;
Taiwan;
United States;
Japan
Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised March 2015.)
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent efforts to rush to View Details
Keywords:
by James Heskett
- 21 Apr 2015
- First Look
First Look: April 21
Abstract—A central prediction of information economics is that market forces can lead businesses to voluntarily provide information about the quality of their products, yet...
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Keywords:
Carmen Nobel & Sean Silverthorne
- September 2012 (Revised December 2012)
- Case
Kyruus: Big Data's Search for the Killer App
By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced...
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Higgins, Robert F., Penrose O'Donnell, and Mehul Bhatt. "Kyruus: Big Data's Search for the Killer App." Harvard Business School Case 813-060, September 2012. (Revised December 2012.)
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions...
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Keywords:
Change Management;
Decision Choices and Conditions;
Brands and Branding;
Product Positioning;
Consumer Behavior;
Distribution Channels;
Business Strategy;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation...
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Keywords:
Customer Relationship Management;
Analysis;
Analytics and Data Science;
Marketing Strategy;
Segmentation;
Consumer Behavior;
Travel Industry;
United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- 2021
- Working Paper
Accounting for Product Impact in the Oil and Gas Industry
By: Katie Panella, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Oil;
Oil & Gas;
Oil And Gas;
IWAI;
Impact-Weighted Accounts;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Product
Panella, Katie, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Oil and Gas Industry." Harvard Business School Working Paper, No. 21-140, June 2021.
- Web
Giving - Alumni
Development Services617.495.1750 HBS accepts MasterCard, Visa, American Express, and Discover Online LOG IN TO GIVE Recommended for all alumni and required for international credit card gifts Give Without Login For US-based donors only—no personal View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict.
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Keywords:
Internet and the Web;
Applications and Software;
Business Startups;
Product Development;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
- Program
Building a Legacy
opportunities Apply frameworks for evaluating unique investment opportunities for family real estate, niche assets, emerging markets, public market ideas, and startup/venture-backed investments Determine whether (and how) to pursue...
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- 25 Feb 2009
- Working Paper Summaries
Fear of Rejection? Tiered Certification and Transparency
- February 2001 (Revised June 2001)
- Case
ClubTools, Inc.
By: Paul W. Marshall and Kristin Perry
Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding.
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Keywords:
Business Startups;
Business Plan;
Cash Flow;
Marketing Strategy;
Financing and Loans;
Technological Innovation;
Internet and the Web;
Forecasting and Prediction
Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
drivers, Uber today is arguably as well informed about low-wage workers as the US Department of Labor.) By gathering this information, Uber was able to use the online ads to identify the right drivers. Etsy followed a different track....
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- Web
Apply to PRIMO - Doctoral
Program for Research in Markets & Organizations Apply to PRIMO 1ms Application Components The application for PRIMO 2024 has now closed. Applications for PRIMO 2025 will open in Winter 2024. All files must be uploaded as pdf files through...
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- November 1980 (Revised November 1998)
- Background Note
Case Method Teaching
Prepared originally for new instructors in a first-year marketing course. While certain references are to cases in marketing, the note has applicability to case method teaching generally.
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Corey, E. Raymond. "Case Method Teaching." Harvard Business School Background Note 581-058, November 1980. (Revised November 1998.)
- September 1998 (Revised March 1999)
- Case
Sun Microsystems and the N-tier Architecture
By: Richard L. Nolan and Kelley Porter
Sun Microsystems is a pioneer in networking computing. Sun's servers maintain a large market share and are considered highly scaleable. The case describes the n-tier architecture for building and managing large networks in which thousands of workers and customers are...
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Keywords:
Information Infrastructure;
Information Technology;
Technological Innovation;
Business Strategy;
Innovation Strategy;
Information Technology Industry
Nolan, Richard L., and Kelley Porter. "Sun Microsystems and the N-tier Architecture." Harvard Business School Case 399-037, September 1998. (Revised March 1999.)
- March 1994
- Case
Fremont Financial Corporation (A)
Fremont Financial is an asset-based lender to middle-market companies. This case considers two options for Fremont to raise capital to finance its loan portfolio. Fremont can: 1) extend its existing bank line of credit, or 2) issue commercial paper through a special...
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Sirri, Erik R., and Ann Zeitung. "Fremont Financial Corporation (A)." Harvard Business School Case 294-098, March 1994.
- February 1994
- Case
Fremont Financial Corporation
Fremont Financial is an asset-based lender to middle-market companies. The firm has three options to raise capital to finance its loan portfolio. Fremont can (1) extend its existing bank line of credit, (2) issue commercial paper through a special purpose-conduit, or...
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Sirri, Erik R., and Ann Zeitung. "Fremont Financial Corporation." Harvard Business School Case 294-054, February 1994.
- October 2011
- Case
Patricia Gottesman at Crimson Hexagon
By: Lena G. Goldberg and Mary Beth Findlay
After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy.
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Keywords:
Corporate Strategy;
Strategic Planning;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Policy;
Information Industry;
Information Industry
Goldberg, Lena G., and Mary Beth Findlay. "Patricia Gottesman at Crimson Hexagon." Harvard Business School Case 312-068, October 2011.