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All HBS Web
(5,087)
- People (6)
- News (1,109)
- Research (3,302)
- Events (18)
- Multimedia (5)
- Faculty Publications (2,194)
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Organizational Behavior - Faculty & Research
Organizational Behavior Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2016 Distinguished Scholar Award Organization Development & Change Division, Academy of Management By: Michael Tushman More View Details
- 28 May 2014
- Research & Ideas
Building Histories of Emerging Economies One Interview at a Time
that body of knowledge was derived primarily from companies in the United States, Europe, and Japan. But as emerging markets in Africa, Asia, the Middle East, and Latin America continue to grow, so does an interest in how they came to be...
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Keywords:
by Julia Hanna
- 2020
- Working Paper
Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice
By: Regina E. Herzlinger and Barak D. Richman
The U.S. employer-based health insurance tax exclusion created a system of employer-sponsored insurance (ESI) with limited insurance choices and transparency that may lock employed households into health plans that are costlier or different from those they prefer to...
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Keywords:
After-tax Income;
Consumer-driven Health Care;
Health Care Costs;
Health Insurance;
Income Inequality;
Tax Policy;
Health Care and Treatment;
Cost;
Insurance;
Employees;
Income;
Taxation;
Policy;
United States
Herzlinger, Regina E., and Barak D. Richman. "Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice." Duke Law School Public Law & Legal Theory Series, No. 2020-4, December 2019. (Revised January 2021.)
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of...
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Keywords:
Marketing Communications;
Decision Choices and Conditions;
Management;
Product Positioning;
Television Entertainment;
Sports;
Partners and Partnerships;
Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
information may be low and declining (Menz et al., 2021). Accordingly, in the digital age, firms and organizations of all kinds face an extremely strong incentive to increase their market shares, especially...
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- 30 Sep 2014
- First Look
First Look: September 30
regimes and codes of conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society,...
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Sean Silverthorne
- Web
Podcast - Business & Environment
contribute to global decarbonization initiatives. Guest/Host: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call. Gunnar Trumbull, Phillip Caldwell Professor of Business Administration...
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- Web
Bloomberg | Baker Library | Bloomberg Center | Harvard Business School
About this Database Financial data on equities, indices, currencies, commodities and futures. Provides company profiles and financial statements, analysts' forecasts, worldwide financial market news, audio and video interviews and...
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- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue...
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- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- January 2001 (Revised June 2001)
- Case
COFIDIS
An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative...
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Keywords:
Marketing Strategy;
Internet and the Web;
Marketing Communications;
Competitive Advantage;
Product;
Credit;
Financial Services Industry;
France
Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the...
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Keywords:
Entrepreneurship;
Management Practices and Processes;
Customers;
Customer Focus and Relationships;
Communication Intention and Meaning;
Product Development;
Product Marketing;
Management Analysis, Tools, and Techniques;
Customer Satisfaction;
Marketing Strategy;
Information Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
- Summer 2013
- Article
A Tale of Two Stories: Sustainability and the Quarterly Earnings Call
By: Robert G. Eccles and George Serafeim
One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of...
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Keywords:
Sustainability;
Communication;
Integrated Corporate Reporting;
Investment;
Environmental Sustainability
Eccles, Robert G., and George Serafeim. "A Tale of Two Stories: Sustainability and the Quarterly Earnings Call." Journal of Applied Corporate Finance 25, no. 3 (Summer 2013): 66–77.
- 17 Jan 2024
- Research & Ideas
Are Companies Getting Away with 'Cheap Talk' on Climate Goals?
Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas...
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by Tim Gray
- December 2008 (Revised June 2009)
- Case
Ad Classification at Right Media
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse...
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Keywords:
Digital Marketing;
Governing Rules, Regulations, and Reforms;
Policy;
Market Participation;
Standards;
Internet and the Web
Edelman, Benjamin. "Ad Classification at Right Media." Harvard Business School Case 909-032, December 2008. (Revised June 2009.) (request a courtesy copy.)
- June 2020
- Case
Extended Reality Extends into Enterprise?
By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang
While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a...
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Keywords:
Virtual Reality;
Augmented Reality;
Enterprise Computing;
Organizations;
Information Technology;
Markets;
Opportunities;
Strategy
Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.
Nitin Nohria
Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.
As Dean, building on... View Details
Keywords:
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity;
emerging market private equity
Krishna G. Palepu
KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean... View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States
- Web
Frequently Asked Questions | HBS Online
faculty and guest experts featured in our courses are not available to communicate with learners directly or participate in learner-organized events. However, you may visit the HBS Online Business Insights Blog and HBS Online Facebook page for View Details