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Show Results For
-
All HBS Web
(7,094)
- People (8)
- News (1,234)
- Research (5,113)
- Events (16)
- Multimedia (12)
- Faculty Publications (4,284)
- September 2019 (Revised June 2020)
- Case
Othellonia: Growing a Mobile Game
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.
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Keywords:
Targeting;
Retention/churn;
Freemium;
Monetization;
Customer Relationship Management;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Growth and Development Strategy;
Marketing;
Customers;
Marketing Strategy;
Retention;
Acquisition;
Entertainment and Recreation Industry;
Japan
Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
- April 2022 (Revised August 2022)
- Case
Restaurant Brands International: Version 2.0
By: Boris Groysberg and Sarah L. Abbott
In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G....
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Keywords:
Leadership;
Growth and Development;
Performance Evaluation;
Private Equity;
Franchise Ownership;
Culture;
Change Management;
Strategy;
Human Resources;
Information Technology;
Competition;
Retail Industry;
United States
Groysberg, Boris, and Sarah L. Abbott. "Restaurant Brands International: Version 2.0." Harvard Business School Case 422-047, April 2022. (Revised August 2022.)
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand...
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Keywords:
ASOS;
AsSeenOnScreen;
Online Fashion;
Online Apparel;
Nick Beighton;
Nick Robertson;
E-commerce;
E-Commerce Strategy;
Online Retail;
Multichannel Retailing;
Omnichannel;
Social Media;
Marketplaces;
Shipping;
Advertising;
Digital Marketing;
Business Growth and Maturation;
Business Model;
Business Startups;
For-Profit Firms;
Customer Focus and Relationships;
Age;
Gender;
Currency Exchange Rate;
Profit;
Revenue;
Geography;
Geographic Scope;
Global Range;
Global Strategy;
Globalized Firms and Management;
Globalized Markets and Industries;
Business History;
Selection and Staffing;
Journals and Magazines;
Human Capital;
Business or Company Management;
Crisis Management;
Goals and Objectives;
Growth and Development;
Growth and Development Strategy;
Growth Management;
Management Succession;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Social Marketing;
Media;
Distribution;
Distribution Channels;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Public Ownership;
Problems and Challenges;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Strategy;
Corporate Strategy;
Expansion;
Vertical Integration;
Segmentation;
Internet and the Web;
Mobile and Wireless Technology;
Apparel and Accessories Industry;
Fashion Industry;
Retail Industry;
United Kingdom;
England;
London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery...
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Keywords:
by HBS News
- Web
The Africa Business Conference at HBS: Reimagining the Road Ahead - MBA
Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+ Military Socioeconomic Inclusion...
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- Web
Women in Leadership, Legacy, and Global Equity: A Conversation with HBS Alumnae Selena Cuffe and Janelle James - Blog: RaGE Report
of the program while living in Italy. The shift towards leveraging technology and online resources in work and education is a huge advantage today. Growing up, my mom worked full-time as a Comptroller at a fragrance firm and for a few...
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- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
independent. "Firestone's historical excellence and disastrous response to global competition and technological innovation," writes Sull, "posed a paradox for industry observers: Why had the industry's best managed company...
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- Web
My HBS Student Loan Story: Gorick Ng (MBA 2018) - MBA
Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+ Military Socioeconomic Inclusion...
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- 01 Aug 2008
- What Do You Think?
Has the Time Come for “Stretch” in Management?
conditions that foster creativity. Combined with the development of new communication technology that connects information workers (and their brains) at precisely the moment that a new generation of workers...
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Keywords:
by Jim Heskett
- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who...
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Keywords:
Information Technology;
Governance Controls;
Behavior;
Service Delivery;
Service Operations;
Consumer Behavior;
Leasing;
Transportation Industry;
Service Industry;
United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
signals and quickly adapt their activities to newly emerging information. They actively cooperate with external stakeholders (including, in some instances, their competitors) to pool and disseminate information and safeguard the stability...
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- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
property technology for the Built World. The firm’s Climate Tech fund looks to invest in technologies built to help the real estate industry reduce its carbon footprint to zero and adapt in the face of a...
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
Rica, for instance, with a long history of investing in education, began developing a cluster in information technology some years ago and eventually convinced Intel to build a plant there. Related actions...
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Keywords:
Re: Michael E. Porter
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of technologies that superimposes digital data and images...
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Keywords:
Carmen Nobel
- 12 Feb 2020
- Blog Post
Trying Out New Career Options with SIPs (Short Intensive Programs)
Rising” will offer big picture understandings of the continent, and the ways in which its past informs the present. Effective Strategic Philanthropy Faculty: Brian Trelstad Non-profit organizations and social enterprises play an...
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- January 2009 (Revised July 2009)
- Case
Alibaba's Taobao (A)
By: Felix Oberholzer-Gee and Julie M. Wulf
This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once...
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Keywords:
Business Model;
Demand and Consumers;
Market Transactions;
Service Operations;
Diversification;
Internet and the Web;
China
Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
- Web
Finding Pride - MBA
Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+ Military Socioeconomic Inclusion...
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- July 2006 (Revised February 2007)
- Case
LinkedIn (A)
By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,...
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Keywords:
Risk and Uncertainty;
Business Growth and Maturation;
Internet and the Web;
Social and Collaborative Networks;
Business Startups;
Growth and Development Strategy;
Service Industry
Piskorski, Mikolaj Jan. "LinkedIn (A)." Harvard Business School Case 707-406, July 2006. (Revised February 2007.)
- 26 Jan 2024
- Blog Post
Career Advice from the Guests of the HBS Climate Rising Podcast
that quite replaces those delightfully awkward informational interviews with people that might be in or near or not even close to your professional network. Those are real learning opportunities for what might be needed from the companies...
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- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
in the United States in the 1920s required still greater delegation of responsibility to managers of diverse businesses. Such delegation could succeed only if top management retained access to information as a means of control. Thus...
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