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- People (11)
- News (1,207)
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- Faculty Publications (1,099)
Show Results For
-
All HBS Web
(3,620)
- People (11)
- News (1,207)
- Research (1,879)
- Events (14)
- Multimedia (35)
- Faculty Publications (1,099)
- 2012
- Chapter
The Impact of Web 2.0 on Business-to-Business Marketing
By: Thomas J. Steenburgh and Das Narayandas
Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
opportunities for real-time conversations and engagement to people around the world. The company has accomplished this by taking advantage of the modular nature of today's ubiquitous communications...
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- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin...
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Keywords:
Entrepreneurial Management;
Entrepreneurial Ventures;
Turkey;
Big Data;
Customer Focused Organization;
Service Management;
Continuous Improvement;
Data Analysis;
Internet;
Growth Strategy;
Technological Change;
Information Systems;
Entrepreneurship;
Corporate Strategy;
Analytics and Data Science;
Analysis;
Customer Focus and Relationships;
Emerging Markets;
Service Operations;
Competitive Advantage;
Performance Improvement;
Internet and the Web;
Growth and Development Strategy;
Information Technology;
Value Creation;
Food and Beverage Industry;
Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- Web
Podcast - Managing the Future of Work
industry, your business, and that might sound a little strange coming from a technology vendor who seems to want to sell everything to everyone all at once. But this stepwise evolution of understanding how...
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- October 2011 (Revised September 2014)
- Case
Paddle8: Painting a New Picture of the Art Market
By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with...
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Keywords:
Arts;
Business Plan;
Business Startups;
Corporate Entrepreneurship;
Internet and the Web;
Trade;
Fine Arts Industry;
New York (city, NY)
Khaire, Mukti. "Paddle8: Painting a New Picture of the Art Market." Harvard Business School Case 812-047, October 2011. (Revised September 2014.)
- March 2000 (Revised May 2000)
- Case
Evolution of eCoverage in the Online Insurance Market, The
David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site.
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Keywords:
Business or Company Management;
Internet and the Web;
Business Startups;
Insurance Industry
Hansen, Morten T., and Jeffrey Berger. "Evolution of eCoverage in the Online Insurance Market, The." Harvard Business School Case 400-081, March 2000. (Revised May 2000.)
- Article
Health App Policy: International Comparison of Nine Countries' Approaches
By: Anna Essén, Ariel Dora Stern, Christoffer Bjerre Haase, Josip Car, Felix Greaves, Dragana Paparova, Steven Vandeput, Rik Wehrens and David W. Bates
An abundant and growing supply of digital health applications (apps) exists in the commercial tech-sector, which can be bewildering for clinicians, patients, and payers. A growing challenge for the health care system is therefore to facilitate the identification of...
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Keywords:
Digital Health;
Apps;
Health Care and Treatment;
Internet and the Web;
Policy;
Global Range;
Applications and Software
Essén, Anna, Ariel Dora Stern, Christoffer Bjerre Haase, Josip Car, Felix Greaves, Dragana Paparova, Steven Vandeput, Rik Wehrens, and David W. Bates. "Health App Policy: International Comparison of Nine Countries' Approaches." npj Digital Medicine 5, no. 31 (2022).
- Web
Podcast - Managing the Future of Work
connections, even when remote from each other. But walk us through a little bit of the role of socialization, social bonds, and how best to glue that aspect of the...
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- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband, offering free Internet service. On an...
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- 01 Apr 2000
- News
Sign of the Times: General Management Course Evolves
announcing the change, MBA Program Chair and Senior Associate Dean W. Carl Kester emphasized the need to address new management challenges, such as increased competition from abroad and from companies that are taking advantage of...
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- 10 Feb 2020
- In Practice
6 Ways That Emerging Technology Is Disrupting Business Strategy
involving artificial intelligence (AI), data analytics, and the Internet of Things are changing the way business leaders think about strategy. Here’s what they said: 1. Talent and data are more critical than...
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Keywords:
by Danielle Kost
- February 2021 (Revised March 2021)
- Case
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...
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Keywords:
E-Commerce Strategy;
Mobile;
Word-of-Mouth;
Word-of-mouth Marketing;
Word Of Mouth;
Internet Marketing;
Growth Strategy;
Platform;
Platforms;
Two Sided Markets;
Two-sided Market;
Two-sided Marketplace;
Two-Sided Markets;
Two-sided Network;
Black Entrepreneurs;
Black Leadership;
African Americans;
Circular;
Peer-to-peer Markets;
Furniture Industry;
Furniture;
Growth Hacking;
Monetization Strategy;
African-American Protagonist;
Growth Management;
Marketing Strategy;
Entrepreneurship;
Digital Platforms;
Marketing Channels;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
E-commerce;
Retail Industry;
Consumer Products Industry;
Technology Industry;
Web Services Industry;
United States;
North America;
New York (city, NY);
New York (state, US)
Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)
- 14 Apr 2014
- Working Paper Summaries
Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces
- 18 Aug 2020
- Blog Post
Innovating in the Hot Market of Cold Brew
brew is typically brewed in a device no more complicated than a mason jar. We identified another style of cold brewing (cold drip) that more efficiently extracts the coffee solubles and went about redesigning it to better fit in a modern...
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- Web
Podcast - Managing the Future of Work
your neighbors, you know, maybe people in your house of worship or your friends, situations. And it’s really hard to take a young adult and dramatically improve their social skills. And by that I mean View Details
- Web
Podcast - Managing the Future of Work
Podcast Podcast Harvard Business School Professors Bill Kerr and Joe Fuller talk to leaders grappling with the forces reshaping the nature of work. Apple Podcasts Spotify Amazon More Ways to Listen iHeartRadioPlayer.fmAudacyCastboxPocket...
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- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
these war stories with the prospective entrepreneurs, in the form of a list of "top ten" legal mistakes often made by the unsuspecting. In addition, Bagley teaches the second year elective course,...
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Keywords:
by Staff
- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
share research on the intersection of race and capitalism—specifically, on race and technology since we live in the age of the digital transition and race is inherently embedded in algorithms and code simply...
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Keywords:
by Barbara DeLollis
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of...
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- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
graph theorists had to say about the impact of network design on transportation and inventory location at least 60 years ago. It was my meal ticket to a position on the Harvard Business School faculty. What has changed, View Details
Keywords:
by James Heskett