Filter Results
:
(1,514)
Show Results For
- All HBS Web (1,514)
- Faculty Publications (252)
Show Results For
- All HBS Web (1,514)
- Faculty Publications (252)
Open Content, Linus' Law, and Neutral Point of View
The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to...
View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
as GoldieBlox, which created “the world’s first girl engineer character.” POLL Would you buy a product marketed to a specific gender? We're posing three questions about gender marketing to Working Knowledge...
View Details
- December 2012 (Revised September 2022)
- Case
BabbaCo
By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels...
View Details
Keywords:
Subscription;
Marketing;
Scaling;
Product-market Fit;
Online Marketing;
Customers;
Decisions;
Expansion;
Marketing Channels;
Business Startups;
Growth and Development Strategy;
Digital Marketing;
Marketing Strategy
Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
Now that scientists have mapped the human gene, can drug makers map a road to unlimited riches? For John Lechleiter, Executive Vice President of Eli Lilly and Company's Pharmaceutical Products and Corporate Development, there remain more...
View Details
Keywords:
by Sean Silverthorne
Elie Ofek
Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details
- 21 Dec 2021
- News
Classics for Christmas: The Best Books You Should Have Read
OCT TechNovation: Accessing the Ideas Cloud
Through a renewed focus on innovation and technology, NASA seeks to be an important catalyst for intellectual and economic expansion for the nation. Our inaugural TechNovation Speaker Forum gathered NASA employees from across the agency to listen to our special...
View Details
- October 1995 (Revised June 1996)
- Case
Li & Fung (Trading) Ltd.
Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according...
View Details
Keywords:
Networks;
Marketplace Matching;
Supply Chain Management;
Trade;
Manufacturing Industry;
Retail Industry;
Asia;
United States;
Europe
Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Does branding work for business-to-business marketing? Can individuals...
View Details
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
You Can Still Be Productive Commuters who listen to music or talk radio might be increasing their chance of a stressful workday. Here are better ways to cope with a bad commute. Why Salespeople Struggle at Leading When salespeople become...
View Details
Keywords:
by Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53665 Business and Green Knowledge Production in Sweden 1960s–1980s By: Bergquist, Ann-Kristin, and Kristina Söderholm Abstract—This working paper contributes...
View Details
Keywords:
Sean Silverthorne
Leslie A. Perlow
Leslie Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She recently launched a second year elective, Crafting Your Life: The First 10 Years Post MBA. This course encourages students to... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
The following articles were the most read pieces on Harvard Business School Working Knowledge in 2012. Now two questions for you. What do you think was the most important business issue of the year? Fiscal cliff? China's slowdown? Also...
View Details
Keywords:
by Staff
- 09 Oct 2020
- HBS Seminar
Jeffrey L. Furman, BU, Questrom Sch of Business
- Research Summary
The Global Networks of Multinational Firms (with Maggie Chen)
By: Laura Alfaro
In this paper we characterize the topology of global multinational networks and examine the macro and micro patterns of multinational activity. We construct indices of network density at both pairwise industry and establishment level and measure agglomeration in a...
View Details
- 2023
- Working Paper
Learning About Demand in the Long-tail: The Role of Competitive Monitoring
By: Ayelet Israeli and Eric Anderson
With the growth of e-commerce and increasing price transparency, there has been tremendous interest in the adoption and competitive consequences of algorithmic pricing. A premise of algorithmic pricing is that firms monitor competitors' prices and then their pricing...
View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
talking about enlisting product users, critics, and experts for a fresh view. He says the question for this tension is: “How do you best sequence the knowledge of others inside and outside the organization...
View Details
Keywords:
by Lane Lambert
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
refreshing their product lines and extending their brand to more affordable items. Pressure to innovate is intense, says HBS professor Nancy F. Koehn, a business historian and author of Brand New: How Entrepreneurs Earned Consumers' Trust...
View Details
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders...
View Details
Keywords:
by Sean Silverthorne
- January – February 2011
- Article
Creating Shared Value
By: Michael E. Porter and Mark R. Kramer
The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new...
View Details
Keywords:
Customer Value and Value Chain;
Economic Growth;
Economic Systems;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Trust;
Human Needs;
Welfare;
Competitive Advantage;
Value Creation
Porter, Michael E., and Mark R. Kramer. "Creating Shared Value." Harvard Business Review 89, nos. 1-2 (January–February 2011): 62–77.