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Show Results For
-
All HBS Web
(4,749)
- People (25)
- News (1,845)
- Research (2,023)
- Events (5)
- Multimedia (63)
- Faculty Publications (1,414)
- June 2011 (Revised July 2012)
- Case
Reversing the AMD Fusion Launch
By: Elie Ofek and Ryan Johnson
AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Launch;
Performance Effectiveness;
Strategic Planning;
Competition;
Value Creation;
Computer Industry;
Technology Industry
Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
- February 2022
- Case
Launching the Social
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive...
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Keywords:
Entrepreneurship;
Small Business;
Brands and Branding;
Partners and Partnerships;
Expansion
Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Launching the Social." Harvard Business School Case 822-074, February 2022.
- October 2014
- Technical Note
Legal Hazards of Product Launches
By: Lena Goldberg and Annelena Lobb
This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a...
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Goldberg, Lena, and Annelena Lobb. "Legal Hazards of Product Launches." Harvard Business School Technical Note 315-028, October 2014.
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
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Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Rubber Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- February 2011 (Revised December 2012)
- Case
Porsche: The Cayenne Launch
By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV...
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Keywords:
Knowledge Sharing;
Knowledge Use and Leverage;
Risk Management;
Brands and Branding;
Product Launch;
Product Positioning;
Social and Collaborative Networks;
Auto Industry
Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
- January 2006 (Revised December 2006)
- Case
Toyota Motor Corporation: Launching Prius
By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the...
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Keywords:
Environmental Sustainability;
Product Launch;
Transportation;
Brands and Branding;
Manufacturing Industry;
Green Technology Industry;
Auto Industry;
Japan
Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
- November 1999 (Revised November 1999)
- Case
Goodyear: The Aquatred Launch (Condensed)
Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.
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Chun, Samuel S. "Goodyear: The Aquatred Launch (Condensed)." Harvard Business School Case 500-039, November 1999. (Revised November 1999.)
- 01 Mar 2006
- News
MD/MBA Program Launched
Harvard’s new five-year, MD/MBA joint-degree program was formally launched at an HBS reception in November. Keynote speaker and Novartis CEO Daniel Vasella (PMD 57, 1989), who holds an MD degree, told his audience, including the seven...
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- 01 Dec 2018
- News
Ready, Set, Launch
Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable...
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- 30 Jul 2014
- Video
Health Acceleration Challenge launch
- July 2007 (Revised February 2010)
- Supplement
Launching Telmore (B)
By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
Casadesus-Masanell, Ramon, Celso Fernandez, and Moritz Jobke. "Launching Telmore (B)." Harvard Business School Supplement 708-415, July 2007. (Revised February 2010.)
- 01 Sep 2009
- News
Ready for Launch
A daily apartment cleaning service (Fresh Maid). An organizer of one-day extreme endurance events for men (Tough Mudder). A market-based solution to increase the milk production of cattle in rural India (Doodh Bhandar). These are just a few of the semifinalists...
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- October 2003 (Revised January 2005)
- Case
Microsoft: Launching the Smart Watch
By: John T. Gourville and Christina L. Darwall
Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now...
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Keywords:
Customer Focus and Relationships;
Information Management;
Marketing Strategy;
Product Launch;
Product Positioning;
Product Design;
Product Development;
Performance Effectiveness;
Partners and Partnerships;
Information Technology Industry
Gourville, John T., and Christina L. Darwall. "Microsoft: Launching the Smart Watch." Harvard Business School Case 504-004, October 2003. (Revised January 2005.)
- February 2004
- Article
Launching a World-Class Joint Venture
By: James Bamford, David Ernst and David G. Fubini
More than 5,000 joint ventures, and many more contractual alliances, have been launched worldwide in the past five years. Companies are realizing that JVs and alliances can be lucrative vehicles for developing new products, moving into new markets, and increasing...
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Keywords:
Mergers & Acquisitions;
Strategic Alliances;
Joint Ventures;
Alliances;
Organizational Structure;
Alignment;
Mergers and Acquisitions
Bamford, James, David Ernst, and David G. Fubini. "Launching a World-Class Joint Venture." Harvard Business Review 82, no. 2 (February 2004): 90–100.
- December 2020
- Supplement
Komatsu Smart Construction: Launch Video
By: Rajiv Lal, David J. Collis and Akiko Saito
Short video of the concept of "Smart Construction" that was shown at the launch of the business by Komatsu. Illustrates what the automated construction site might look like in the future.
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Lal, Rajiv, David J. Collis, and Akiko Saito. "Komatsu Smart Construction: Launch Video." Harvard Business School Multimedia/Video Supplement 521-707, December 2020.
- July 2016
- Teaching Note
Launching Yelp Reservations
By: Michael Luca, Kevin Mohan and Patrick Rooney
This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry.
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- July 2007 (Revised February 2010)
- Supplement
Launching Telmore (C)
By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
Casadesus-Masanell, Ramon, Celso Fernandez, and Moritz Jobke. "Launching Telmore (C)." Harvard Business School Supplement 708-416, July 2007. (Revised February 2010.)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- 01 Apr 1997
- News
Management Update Launched
Managers trying to make sense out of a continuously changing business environment should check out the latest from Harvard Business School Publishing (HBSP). Management Update, a monthly newsletter launched in June 1996 and edited by new...
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Keywords:
Judith A. Ross