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- Faculty Publications (8)
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- 01 Jun 2017
- News
Supercharged
“Crush it!” I was test-driving a Tesla Model S 75D under the watchful eye of Kristin, the “owner-advisor” tasked with accompanying me while I took one of Elon Musk’s battery-powered luxury cars for a spin on the Far West Side of...
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- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to...
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- January 2006 (Revised March 2007)
- Case
Dr. Ing. h.c. F. Porsche AG (A): True to Brand?
By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its...
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Keywords:
Diversification;
Supply Chain Management;
Luxury;
Insolvency and Bankruptcy;
Globalization;
Brands and Branding;
Auto Industry;
Auto Industry
Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
- 25 Aug 2009
- First Look
First Look: August 25
empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending...
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Martha Lagace
- March 1992 (Revised April 1995)
- Teaching Note
BMW: The 7-Series Project (A), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-692-083).
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- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
goals are two-fold: to help reduce auto emissions and make the fleet more climate friendly, as well as to “help boost driver recruitment.” Analysts said the Domino’s announcement is a reminder that corporate fleets are a key early driver...
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- 03 Jun 2016
- News
Again in a Great City
opinionated time line of Detroit’s highs and lows. And there have been a lot of lows. Just a few years ago, Cummings was done with Detroit. The municipal government was in disarray, the auto industry was collapsing, the population was...
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April White; photographed by Brian Kelly
- 10 Dec 2013
- First Look
First Look: December 10
global leader in the auto parts industry and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a...
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Sean Silverthorne
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
know where you're going when you start a journey. A manager who needs to be handed a clear set of objectives or a process specification is only half a manager (and not the most important half). To know where you're going by the time you start, that's an amazing View Details
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by Rob Austin & Lee Devin
- 22 Apr 2008
- First Look
First Look: April 22, 2008
business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by any financial measure. Despite the company's growth, some of the...
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Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and...
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Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
Exploration of Luxury Hotels in Tanzania Authors:Diego A. Comin Abstract Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal...
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Carmen Nobel
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
parlayed his fame as a celebrity real estate developer into a winning pitch to voters as a Washington outsider. Emphasizing his decades of experience as a wheeler-dealer building luxury hotels, casinos, and golf courses around the world,...
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by Christina Pazzanese