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All HBS Web
(5,916)
- Faculty Publications (1,286)
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- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food...
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Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
- 1994
- Book
Contrived Competition: Regulation and Deregulation in America
This book explains how four major firms--American Airlines, El Paso Natural Gas, AT&T, and Bank America--and their respective managements were challenged by the deregulation of markets starting in the late 1970s. The four stories illustrate the dynamic process of...
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Vietor, Richard H. K. Contrived Competition: Regulation and Deregulation in America. Cambridge, MA: Belknap Press of Harvard University Press, 1994.
- Article
The Collapse of First Executive Corporation: Junk Bonds, Adverse Publicity, and the Run on the Bank Phenomenon
By: S. C. Gilson, H. DeAngelo and L. DeAngelo
In April 1991, regulators seized the major subsidiaries of First Executive Corporation (FE), an insurer that invested heavily in junk bonds. During the junk bond market turmoil of 1989–1990, adverse publicity fueled a bank run at FE, forcing a $4 billion portfolio...
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Gilson, S. C., H. DeAngelo, and L. DeAngelo. "The Collapse of First Executive Corporation: Junk Bonds, Adverse Publicity, and the Run on the Bank Phenomenon." Journal of Financial Economics 36, no. 3 (December 1994): 287–336.
- January 1994
- Case
China (B): Polaroid of Shanghai Ltd.
By: Debora L. Spar
Examines the experience of Polaroid of Shanghai Ltd. (PSL), a joint venture between the U.S.-based Polaroid Corp. and the Shanghai Motion Picture Industry Co., within the framework of China's foreign investment climate. Discusses the evolution of foreign investment in...
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Spar, Debora L. "China (B): Polaroid of Shanghai Ltd." Harvard Business School Case 794-089, January 1994.
- January 1994 (Revised March 1995)
- Background Note
Evaluating an Action Plan
By: Linda A. Hill
Managers report that action planning to resolve interpersonal and organizational challenges is far more demanding than diagnosing them. Although there are many frameworks for evaluating their diagnoses, there are few for evaluating their action plans. Reviews the major...
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Keywords:
Planning
Hill, Linda A. "Evaluating an Action Plan." Harvard Business School Background Note 494-090, January 1994. (Revised March 1995.)
- January 1994
- Article
Foreign Multinationals in British Manufacturing, 1850-1962
By: G. Jones and Frances Bostock
This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the...
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Keywords:
Multinational Firms and Management;
Business Subsidiaries;
Expansion;
Chemicals;
Metals and Minerals;
Food;
Mergers and Acquisitions;
Market Entry and Exit;
Research and Development;
Trade;
Investment;
Production;
United Kingdom;
United States;
Scotland;
Wales
Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via...
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Keywords:
Advertising;
Information Management;
Expansion;
Product;
Salesforce Management;
Information Technology;
Growth and Development Strategy;
Customer Value and Value Chain;
Advertising Industry
Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
- August 1993
- Case
Applichem (A) (Abridged)
By: Janice H. Hammond and Gary P. Pisano
Applichem manufactures the same chemical product in four plants, each of which is located in a different country. The company has completed a major study comparing the productivity and performance of these plants. Using the data from the study, students must decide...
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Keywords:
Business or Company Management;
Management Practices and Processes;
Performance Productivity;
Performance Efficiency;
Performance Evaluation;
Strategy;
Judgments;
Factories, Labs, and Plants;
Business Exit or Shutdown;
Chemical Industry
Hammond, Janice H., and Gary P. Pisano. "Applichem (A) (Abridged)." Harvard Business School Case 694-030, August 1993.
- August 1993
- Case
Ford: Petersen's Turnaround
By: Nitin Nohria and Sandy Green
Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality.
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Keywords:
Change Management;
Transformation;
Organizational Change and Adaptation;
Leadership Style;
Management Teams;
Auto Industry;
Manufacturing Industry
Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- July 1993
- Case
ABB Deutschland (Abridged)
Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail. ABB's...
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Keywords:
Restructuring;
Energy Generation;
Corporate Governance;
Factories, Labs, and Plants;
Salesforce Management;
Policy;
Organizational Culture;
Energy Industry;
Germany
Bartlett, Christopher A. "ABB Deutschland (Abridged)." Harvard Business School Case 394-019, July 1993.
- May 1993 (Revised June 1993)
- Case
Friendly Cards, Inc.
Involves analysis of a major capital investment proposal, an acquisition of another company, an estimate of the funds required for these two possible outlays, and a recommended course of management action.
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Fruhan, William E., Jr. "Friendly Cards, Inc." Harvard Business School Case 293-135, May 1993. (Revised June 1993.)
- April 1993 (Revised December 1994)
- Case
Lehman Brothers and the Securitization of American Express Charge-Card Receivables
By: Andre F. Perold and Kuljot Singh
In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a...
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Perold, Andre F., and Kuljot Singh. "Lehman Brothers and the Securitization of American Express Charge-Card Receivables." Harvard Business School Case 293-121, April 1993. (Revised December 1994.)
- April 1993
- Case
Sumiko Ito
By: David A. Thomas
Describes the life and career of the first Japanese female investment banker at Nomura Securities, Sumiko Ito, who later became a partner at Alex Brown, a U.S. investment bank. Organized around the major life events and career transitions Ms. Ito experienced. Set in...
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Keywords:
Investment Banking;
Personal Development and Career;
Gender;
Diversity;
Cross-Cultural and Cross-Border Issues;
Banking Industry;
Financial Services Industry;
Japan;
England;
United States
Thomas, David A. "Sumiko Ito." Harvard Business School Case 493-011, April 1993.
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)
By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business.
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Keywords:
Communication Technology;
Business Startups;
Business Plan;
Business Strategy;
Job Cuts and Outsourcing;
Financial Management;
Management Teams;
Communication Strategy;
Organizational Design;
Product Design;
Accounting;
Activity Based Costing and Management;
Computer Industry;
Information Technology Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- December 1992 (Revised November 1993)
- Case
General Electric: Major Appliance Business Group (Abridged)
Keywords:
Consumer Products Industry
Wheelwright, Steven C. "General Electric: Major Appliance Business Group (Abridged)." Harvard Business School Case 693-067, December 1992. (Revised November 1993.)
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,...
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Keywords:
Information Infrastructure;
Applications and Software;
Machinery and Machining;
Technological Innovation;
Markets;
Marketing Strategy;
Product Launch;
Outcome or Result;
Computer Industry;
Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- October 1992 (Revised October 1993)
- Case
MCI Communications Corporation: National Accounts Program (Condensed)
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major...
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Keywords:
Accounting;
Decision Choices and Conditions;
Training;
Compensation and Benefits;
Management Practices and Processes;
Marketing Strategy;
Groups and Teams;
Sales
Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1992. (Revised October 1993.)
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions...
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Keywords:
Change Management;
Decision Choices and Conditions;
Brands and Branding;
Product Positioning;
Consumer Behavior;
Distribution Channels;
Business Strategy;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)