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- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
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Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video." Harvard Business School Video Supplement 885-518, April 1985.
- April 1985
- Supplement
General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group, Videotape of Dishwasher Commercials." Harvard Business School Video Supplement 885-517, April 1985.
- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an...
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Keywords:
Capital Budgeting;
Investment;
Accounting Audits;
Cost Management;
Technological Innovation;
Information Technology;
Performance Productivity;
Production;
Management Analysis, Tools, and Techniques;
Manufacturing Industry
Kaplan, Robert S. "Wilmington Tap and Die." Harvard Business School Case 185-124, March 1985. (Revised November 1985.)
- March 1985 (Revised September 1986)
- Case
General Electric Co.: Major Appliance Business Group (A)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (A)." Harvard Business School Case 585-053, March 1985. (Revised September 1986.)
- March 1985
- Case
General Electric Co.: Major Appliance Business Group (B)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)." Harvard Business School Case 585-054, March 1985.
- March 1985 (Revised January 1986)
- Case
General Electric Co.: Major Appliance Business Group (C)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (C)." Harvard Business School Case 585-055, March 1985. (Revised January 1986.)
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (D)." Harvard Business School Case 585-076, March 1985. (Revised November 1985.)
- February 1985 (Revised September 1988)
- Case
Komatsu Ltd.
Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case...
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Keywords:
Financial Crisis;
Machinery and Machining;
Price;
Growth and Development;
Brands and Branding;
Product Development;
Production;
Competitive Strategy;
Global Strategy;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Industrial Products Industry
Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
- January 1985 (Revised February 1997)
- Case
Lotus Development Corp.
Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the...
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Keywords:
Technological Innovation;
Business or Company Management;
Venture Capital;
Organizational Structure;
Entrepreneurship;
Financing and Loans;
Outcome or Result;
Corporate Finance;
Planning;
Computer Industry
Sahlman, William A. "Lotus Development Corp." Harvard Business School Case 285-094, January 1985. (Revised February 1997.)
- winter 1985
- Article
The Nonpecuniary Costs of Automobile Emissions Standards
By: Timothy F. Bresnahan and Dennis Yao
An important component of the costs of automotive air-pollution control has been nonpecuniary: a decline in vehicle performance characteristics. This regulatory impact on what the auto industry calls "drivability" has never been quantified, although there is...
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Bresnahan, Timothy F., and Dennis Yao. "The Nonpecuniary Costs of Automobile Emissions Standards." RAND Journal of Economics 16, no. 4 (winter 1985): 437–455. ((reprinted in W. Harrington and V. McConnell (eds.) Controlling Automobile Air Pollution, 2007)
Harvard users click here for full text.)
- November 1984
- Background Note
Note on the Major Home Appliance Industry--1984 (Condensed)
By: Joseph L. Bower
Keywords:
Manufacturing Industry
Bower, Joseph L. "Note on the Major Home Appliance Industry--1984 (Condensed)." Harvard Business School Background Note 385-211, November 1984.
- October 1984 (Revised July 1988)
- Case
Mark Twain Bancshares, Inc.
Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming...
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Badaracco, Joseph L., Jr. "Mark Twain Bancshares, Inc." Harvard Business School Case 385-178, October 1984. (Revised July 1988.)
- August 1984
- Background Note
Note on the Major Home Appliance Industry--1984
By: Joseph L. Bower
Bower, Joseph L. "Note on the Major Home Appliance Industry--1984." Harvard Business School Background Note 385-044, August 1984.
- April 1984
- Background Note
Export Controls
By: David B. Yoffie
Explores the problems and opportunities associated with export controls--one of the most widely used tools of international trade policy in the 1970s and early 1980s; and the role of the United States and Soviet Union as major players in the international economy....
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Keywords:
Macroeconomics;
Trade;
Governing Rules, Regulations, and Reforms;
Policy;
Problems and Challenges;
Opportunities;
Soviet Union;
United States
Yoffie, David B. "Export Controls." Harvard Business School Background Note 384-008, April 1984.
- January 1984
- Background Note
Note on the Textile Industry in the 1980s
By: Kim B. Clark
Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin.
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- June 1983
- Background Note
Note on the Paper Machinery Industry
Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making....
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Keywords:
Engineering;
Price;
Global Strategy;
Growth and Development;
Industry Structures;
Organizational Change and Adaptation;
Pollutants;
Competition;
Pulp and Paper Industry
Bartlett, Christopher A. "Note on the Paper Machinery Industry." Harvard Business School Background Note 383-185, June 1983.
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- April 1982 (Revised September 1986)
- Case
Ideal Standard France: Pat Paterson
A newly appointed country subsidiary manager must decide on action for an operation losing $1 million per month. He is constrained by price controls on one hand and sensitive union relations on the other. Furthermore a major loss-contributing plant has recently been...
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Keywords:
Business Subsidiaries;
Transition;
Cost Management;
Management;
Crisis Management;
Labor and Management Relations
Bartlett, Christopher A. "Ideal Standard France: Pat Paterson." Harvard Business School Case 382-139, April 1982. (Revised September 1986.)
- January 1982 (Revised May 1983)
- Case
Unitrode Corp. (B): Short Term Forecasting and Major Procurements
Keywords:
Forecasting and Prediction
Schleifer, Arthur, Jr. "Unitrode Corp. (B): Short Term Forecasting and Major Procurements." Harvard Business School Case 182-179, January 1982. (Revised May 1983.)