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Show Results For
-
All HBS Web
(1,814)
- News (567)
- Research (1,103)
- Multimedia (13)
- Faculty Publications (332)
- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
when ordering for delivery in the near future than when ordering for delivery in the more distant future. Q: Did you find similarities in other areas where consumers are making choices? A: Our research team has completed 2 other projects...
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- 06 May 2015
- News
Don’t Let Emotions Screw Up Your Decisions
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's...
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Keywords:
Business Divisions;
Customer Satisfaction;
Demand and Consumers;
Market Participation;
Distribution Channels;
Success;
Corporate Strategy;
Value Creation;
Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
Valuing Snap After the IPO Quiet Period
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts make investment recommendations on Snap: two with buy... View Details
- 11 Oct 2022
- Research & Ideas
Shrinking the Racial Wealth Gap, One Mortgage at a Time
borrowers are defaulting less.” Before recent interest rate hikes, American homeowners had been reaping the benefits of record home prices, cashing out amid a buying frenzy. However, data from the National Association of Realtors showed...
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- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
more vehicles than they can sell and—unable to make money from new cars—turn to service and trade-ins to eke out margins. And at the bottom of the chain are customers trapped in high-pressure negotiations for a car that isn't the exact...
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Keywords:
by Sean Silverthorne
- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
diversity data—even if it shows a disparity in the representation of employees of color—doesn’t hurt consumer attitudes toward a company. And, when the numbers show that a company’s workforce is relatively diverse, consumers feel even better about the business and are...
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by Shalene Gupta
- February 1991 (Revised October 1991)
- Case
Fenchel Lampshade Co.
Describes the proposed purchase of a lampshade manufacturer by Steven and Michele Rogers, recent graduates of the Harvard Business School. Focuses on their plans to raise the capital necessary to buy the company. Among the issues raised are how to structure the deal...
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Keywords:
Venture Capital;
Financing and Loans;
Negotiation Deal;
Business or Company Management;
Cost vs Benefits;
Manufacturing Industry
Sahlman, William A. "Fenchel Lampshade Co." Harvard Business School Case 291-014, February 1991. (Revised October 1991.)
- January 2014 (Revised September 2015)
- Case
Mittal Steel's Pursuit of Arcelor (A)
By: Paul M. Healy and Penelope Rossano
Lakshmi Mittal, CEO of Mittal Steel, a UK-based company with Indian roots, took advantage of a weakened Arcelor that had successfully won a bidding war for Canadian steel company Dofasco, with an unsolicited bid to buy the company. Mittal's plans for acquiring Arcelor...
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Keywords:
Fiduciary Duty;
Steel;
India;
Europe;
Governance;
Mergers;
Board Decisions;
White Knight;
Strategy;
Negotiation;
Mergers and Acquisitions;
Corporate Governance;
Cross-Cultural and Cross-Border Issues;
Steel Industry;
Canada;
United Kingdom;
Russia;
India
Healy, Paul M., and Penelope Rossano. "Mittal Steel's Pursuit of Arcelor (A)." Harvard Business School Case 114-056, January 2014. (Revised September 2015.)
- Article
The Counterfeit Self: The Deceptive Costs of Faking It
By: Francesca Gino, Michael I. Norton and Dan Ariely
Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,...
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Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
- 11 Sep 2012
- First Look
First Look: September 11
they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam Mukunda offers an enticingly fresh look at how and when individual leaders really can make a difference....
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Keywords:
Sean Silverthorne
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search...
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Keywords:
Brand Choice;
Channel Choice;
Utility Theory;
Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Learning;
Electronics Industry;
Auto Industry;
Information Technology Industry;
Telecommunications Industry;
Aerospace Industry
Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
- 16 Aug 2013
- News
Happy Money: The Science of Smarter Spending - Investing in Others
- May 2022
- Case
What's Next
By: Richard S. Ruback and Royce Yudkoff
Is there a typical long-term career path for people who become entrepreneurs through acquisition? What choices do searchers and investors make subsequent to their first search? The former searchers profiled here identified five common longer-term career paths and...
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Keywords:
Personal Development and Career;
Entrepreneurship;
Investment Portfolio;
Decision Making;
Financial Services Industry
Ruback, Richard S., and Royce Yudkoff. "What's Next." Harvard Business School Multimedia/Video Case 222-709, May 2022.
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- June 2011 (Revised August 2012)
- Case
Coca-Cola in 2011: In Search of a New Model
By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S....
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Keywords:
Beverage Industry;
Strategic Positioning;
Mergers And Acquisitions;
Competition;
Business Model;
Vertical Integration;
Competitive Strategy;
Corporate Strategy;
Franchise Ownership;
Investment;
Food and Beverage Industry;
United States
Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
- February 2011
- Supplement
Carbon Trading Simulation: Brown Cement Inc.
By: Peter A. Coles
This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing...
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Keywords:
Decisions;
Economics;
Investment;
Business or Company Management;
Market Design;
Pollutants
Coles, Peter A. "Carbon Trading Simulation: Brown Cement Inc." Harvard Business School Supplement 911-052, February 2011.
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
disadvantages of establishing an in-house advertising resource? A: The make or buy decision relating to advertising services is a complex one. The primary considerations involve issues of cost and control....
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