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Show Results For
-
All HBS Web
(1,857)
- News (568)
- Research (1,103)
- Multimedia (13)
- Faculty Publications (337)
- October 2016 (Revised February 2017)
- Teaching Note
Alvogen
By: Daniel Isenberg, William R. Kerr and Alexis Brownell
Alvogen is an Icelandic pharmaceutical company that makes and sells generic drugs. Founder and CEO Robert Wessman is deciding whether to take on private equity investors willing to buy out all shareholders, merge with a large and publicly-traded US pharmaceutical...
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- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less...
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Keywords:
Re: Michael I. Norton
- Article
Can Big-Box Retailers Provide Local Health Care?
National retailers, most notably Walmart and Best Buy, are making big bets on their ability to fill this need for local health care. At first glance, these moves are a bit surprising given that these companies have not traditionally been focused on health care...
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Keywords:
Health Care and Treatment;
Service Delivery;
Local Range;
Retail Industry;
Health Industry
Huckman, Robert S. "Can Big-Box Retailers Provide Local Health Care?" Harvard Business Review (website) (October 25, 2019).
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- February 1992 (Revised April 1993)
- Case
Acid Rain: The Southern Co. (A)
The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and...
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Keywords:
Energy Generation;
Business Strategy;
Environmental Sustainability;
Cost vs Benefits;
Financial Management;
Strategic Planning;
Investment Return;
Government Legislation;
Wastes and Waste Processing;
Utilities Industry;
Energy Industry;
United States
Reinhardt, Forest L. "Acid Rain: The Southern Co. (A)." Harvard Business School Case 792-060, February 1992. (Revised April 1993.)
- 23 Jun 2023
- HBS Case
This Company Lets Employees Take Charge—Even with Life and Death Decisions
by management layers, making independent decisions about everything from where to buy bandages to how to discipline a nurse who slacks off. “Working in an organization that trusts you and cares for you View Details
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three...
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Keywords:
Nissan;
Automobiles;
Cars;
Touch Points;
Digital Marketing;
Internet and the Web;
Marketing Channels;
Advertising;
Auto Industry;
Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- June 2015
- Case
TAV Airports Holding (A)
By: Juan Alcácer and Esel Çekin
This case explores the strategic options available to TAV Airports Holding, a Turkish firm, after it withdraws from a bid to build Istanbul's newest airport. The new airport would eventually replace Istanbul Atatürk Airport, where TAV makes 43% of its current revenue,...
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Keywords:
Strategy;
Vertical Integration;
Horizontal Integration;
International Expansion;
Infrastructure;
Corporate Strategy
Alcácer, Juan, and Esel Çekin. "TAV Airports Holding (A)." Harvard Business School Case 715-449, June 2015.
- April 2010 (Revised January 2013)
- Case
Southwest Airlines: In a Different World
By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates...
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Keywords:
Decision Choices and Conditions;
Service Delivery;
Service Operations;
Organizational Culture;
Competitive Strategy;
Air Transportation Industry;
New York (city, NY)
Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it...
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Keywords:
Millinery;
Factory;
B-to-B;
B-to-C;
Women's Hats;
Crowns;
Brims;
Hat Maker;
Custom;
Wholesale;
Arts;
Buildings and Facilities;
Business Ventures;
Mergers and Acquisitions;
Financial Crisis;
Business History;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Retail Industry;
Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
information, and even price. Consumers can shape the marketing interaction, making it more relevant for themselves, and this should lead to greater involvement and responsiveness. The hope is an improvement in marketing efficiency; while...
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Keywords:
by Martha Lagace
- Research Summary
"How Social Networks Moderate Loss Aversion"
The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with...
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- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
with each segment, he says. Buy one, get one free distracts from the full price Buy one, get one free is an old sales tactic, but it’s an effective one that’s recently regained popularity among businesses...
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- November 1989 (Revised November 2002)
- Case
American Dream, The
By: Donald A. Brown, William J. Poorvu and Richard E Crum
Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it.
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Brown, Donald A., William J. Poorvu, and Richard E Crum. "American Dream, The." Harvard Business School Case 390-089, November 1989. (Revised November 2002.)
- 2014
- Working Paper
Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems
Many negotiators have constituencies that must formally or informally approve an agreement. Traditionally, it is the responsibility of each negotiator to manage the internal conflicts and constituencies on his or her own side. Far less familiar are the many valuable...
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Sebenius, James K. "Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems." Harvard Business School Working Paper, No. 14-091, March 2014.
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both...
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- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
did something good for the environment, so you can have a cookie.” New experimental research shows that shoppers are more likely to buy virtuous organic items when they bring their own reusable bags to the store than when they opt for...
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- June 2015
- Supplement
TAV Airports Holding (B)
By: Juan Alcácer and Esel Çekin
This case explores the strategic options available to TAV Airports Holding, a Turkish firm, after it withdraws from a bid to build Istanbul's newest airport. The new airport would eventually replace Istanbul Atatürk Airport, where TAV makes 43% of its current revenue,...
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Keywords:
Strategy;
Corporate Strategy;
International Expansion;
Infrastructure;
Emerging Markets;
Horizontal Integration;
Expansion;
Vertical Integration;
Globalization
Alcácer, Juan, and Esel Çekin. "TAV Airports Holding (B)." Harvard Business School Supplement 715-470, June 2015.
- September 2007 (Revised November 2008)
- Case
Sinopec: Refining its Strategy
By: Richard H.K. Vietor and Julia Galef
China's oil industry, with majority ownership vested in the government, had engaged in an "equity oil" strategy for the past few years-acquiring equity interests in oil producing nations including Sudan, Angola, and Iran. Outside critics, however, suggested that the...
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Keywords:
Non-Renewable Energy;
Equity;
Foreign Direct Investment;
Growth and Development Strategy;
Demand and Consumers;
State Ownership;
Energy Industry;
China
Vietor, Richard H.K., and Julia Galef. "Sinopec: Refining its Strategy." Harvard Business School Case 708-018, September 2007. (Revised November 2008.)