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All HBS Web
(3,347)
- Faculty Publications (852)
- February 2000 (Revised May 2001)
- Case
BET.com
By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a...
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Keywords:
Product Positioning;
Ethnicity;
Internet and the Web;
Age;
Race;
Decision Choices and Conditions;
Business Startups;
Entertainment and Recreation Industry;
United States
Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- January 2000
- Case
Talbots - A Classic
By: V. Kasturi Rangan and Marie Bell
This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the...
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Keywords:
Customer Focus and Relationships;
Decisions;
Crisis Management;
Product Positioning;
Problems and Challenges;
Segmentation;
Fashion Industry
Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
- January 2000 (Revised January 2006)
- Teaching Note
Husky Injection Molding Systems (TN)
By: Jan W. Rivkin
Teaching Note for (9-799-157).
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- December 1999
- Case
Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change
By: Rosabeth M. Kanter and Jane Roessner
Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help...
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- November 1999 (Revised December 1999)
- Case
Safe Food Act, The: A Consumer Group's Perspective
By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan
The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults?
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Keywords:
Food;
System;
Consumer Behavior;
Government and Politics;
Safety;
Leadership;
United States
Goldberg, Ray A., Carin-Isabel Knoop, and Hal Hogan. "Safe Food Act, The: A Consumer Group's Perspective." Harvard Business School Case 900-013, November 1999. (Revised December 1999.)
- November 1999
- Case
Long-Term Capital Management, L.P. (A)
By: Andre F. Perold
Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a...
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Keywords:
Fluctuation;
Capital;
Financial Liquidity;
Financing and Loans;
Investment Funds;
Investment Portfolio;
Corporate Governance;
Governing Rules, Regulations, and Reforms;
Management;
Risk Management;
Marketing;
Motivation and Incentives;
Financial Services Industry
Perold, Andre F. "Long-Term Capital Management, L.P. (A)." Harvard Business School Case 200-007, November 1999.
- November 1999
- Case
Long-Term Capital Management, L.P. (C)
By: Andre F. Perold
Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a...
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Keywords:
Fluctuation;
Capital;
Financial Liquidity;
Financing and Loans;
Investment Funds;
Investment Portfolio;
Corporate Governance;
Governing Rules, Regulations, and Reforms;
Management;
Risk Management;
Markets;
Motivation and Incentives;
Financial Services Industry
Perold, Andre F. "Long-Term Capital Management, L.P. (C)." Harvard Business School Case 200-009, November 1999.
- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its...
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Keywords:
Marketing Strategy;
Marketing Communications;
Competitive Strategy;
Decision Choices and Conditions;
Investment;
Cost Management;
Business Plan;
Research and Development;
Customers;
Budgets and Budgeting;
Online Advertising;
Internet;
Financial Services Industry
Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
- October 1999 (Revised September 2005)
- Case
Eddie Bauer, Inc.
By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible?
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Keywords:
Management;
Brands and Branding;
Marketing Channels;
Product Positioning;
Business Strategy;
Internet
Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- September 1999 (Revised February 2004)
- Case
Juice Guys (B)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)
By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary...
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Keywords:
Games, Gaming, and Gambling;
Competitive Strategy;
Technological Innovation;
Growth and Development Strategy;
Partners and Partnerships;
Product Development;
Business Growth and Maturation;
Market Entry and Exit;
Sales;
Entertainment and Recreation Industry;
Computer Industry
Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
- August 1999 (Revised October 1999)
- Case
RCA Records: The Digital Revolution
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under...
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Keywords:
Brands and Branding;
Business Model;
Competition;
Corporate Strategy;
Internet and the Web;
Change Management;
Marketing Strategy;
Music Industry;
Entertainment and Recreation Industry;
United States
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc.
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Business and Stakeholder Relations;
Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
- June 1999 (Revised August 2004)
- Case
The American Basketball League: The Last Chapter
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Provides information on the demise of the American Basketball League (ABL) in December 1998. Reviews the League's attendance, television activity, and competitive positioning versus the Women's National Basketball Association (WNBA). In conjunction with earlier cases...
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Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The American Basketball League: The Last Chapter." Harvard Business School Case 599-109, June 1999. (Revised August 2004.)
- June 1999 (Revised June 2000)
- Case
Eckerd Corporation
By: Michael E. Porter and John E. Kelleher
Describes the history and current situation in the retail pharmacy industry, including competition from new merchants and Internet drugstores. Eckerd, one of the top four drug chains, must decide how to position itself for the future.
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Porter, Michael E., and John E. Kelleher. "Eckerd Corporation." Harvard Business School Case 799-141, June 1999. (Revised June 2000.)
- May 1999 (Revised March 2008)
- Case
Husky Injection Molding Systems
By: Jan W. Rivkin
Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust...
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Keywords:
Market Entry and Exit;
Rank and Position;
Competition;
Expansion;
Industrial Products Industry;
Canada
Rivkin, Jan W. "Husky Injection Molding Systems." Harvard Business School Case 799-157, May 1999. (Revised March 2008.)
- March 1999
- Case
Hans Fritz at Novartis Thailand (A): The First Month
By: Michael Y. Yoshino and Carin-Isabel Knoop
Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is the world's largest pharmaceutical company. He had lobbied to transition from a staff position to this line management...
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Keywords:
Management Teams;
Organizational Structure;
Transition;
Organizational Change and Adaptation;
Working Conditions;
Organizational Culture;
Growth and Development Strategy;
Crisis Management;
Decision Making;
Pharmaceutical Industry;
Thailand
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (A): The First Month." Harvard Business School Case 399-123, March 1999.
- March 1999 (Revised August 2005)
- Case
Pandesic: The Challenges of a New Business Venture (A)
By: Joseph L. Bower and Clark Gilbert
Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its...
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Keywords:
Joint Ventures;
Design;
Information;
Business or Company Management;
Growth and Development Strategy;
Resource Allocation;
Marketing Communications;
Performance
Bower, Joseph L., and Clark Gilbert. "Pandesic: The Challenges of a New Business Venture (A)." Harvard Business School Case 399-129, March 1999. (Revised August 2005.)