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Show Results For
-
All HBS Web
(4,494)
- People (5)
- News (856)
- Research (2,686)
- Events (22)
- Multimedia (23)
- Faculty Publications (1,280)
- November 2015 (Revised February 2016)
- Case
Allianz Turkey: Focus on the Customer (A)
- Research Summary
Overview
- November 2018 (Revised February 2019)
- Case
Israel at 70: Is it Possible to (re)Brand a Country?
- November 2015 (Revised February 2016)
- Supplement
Allianz Turkey: Focus on the Customer (B)
- Research Summary
Overview
- Research Summary
Overview
- 28 Mar 2023
- Research & Ideas
The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation
Livia Alfonsi
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
Ayelet Israeli
- December 2019
- Article
Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
Gerald Zaltman
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of...
View Details
- Research Summary
Overview
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 29 Nov 2010
- HBS Case