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Show Results For
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All HBS Web
(4,500)
- People (5)
- News (856)
- Research (2,688)
- Events (22)
- Multimedia (23)
- Faculty Publications (1,282)
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient...
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- Fast Answer
Stock Pitching: company, industry and market research
What resources should I use to formulate a stock pitch? Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual...
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- Web
Marketing Awards & Honors - Faculty & Research
Futility: Targeting High-Risk Customers Might Be Ineffective” (Journal of Marketing Research (JMR), 2018). 2022 Ayelet Israeli: Selected as an INFORMS Society for Marketing...
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- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- January 1976 (Revised February 1981)
- Case
Daisy (B): Researching the Women's Shaving Market
Star, Steven H., and Nancy J. Davis. "Daisy (B): Researching the Women's Shaving Market." Harvard Business School Case 576-135, January 1976. (Revised February 1981.)
- 01 Mar 2006
- News
Scaling Peaks for Cancer Research
desire to raise a significant amount of money for pediatric cancer research programs. Joining him as teammates are Boyd Bishop (HBS 2006), Andy Murphy (HBS/KSG 2007), and freelance cameraman Brad Clement. A volunteer support group,...
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- Web
Program for Research in Markets & Organizations - Doctoral
Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School...
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- Article
Factors Affecting Trust in Market Research Relationships
By: C Moorman, R. Deshpande and G. Zaltman
Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January 1993): 81–101.
- 13 Oct 2023
- Video
Program for Research in Markets & Organizations (PRIMO)
- June 1999
- Teaching Note
Markets for Technology and the Returns on Research TN
By: Clayton M. Christensen
The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can...
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- November–December 2012
- Editorial
Research Priorities of the Marketing Science Institute, 2012–2014
By: John A. Deighton, Ross Rizley and Susan Keane
Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)
- Web
Negotiation, Organizations & Markets Curriculum - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits Advanced Negotiation: Great...
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- 2024
- Working Paper
The Credit Rating Agency Market in Africa: Landscape and Future Research Directions
By: Saveshen Pillay and Anywhere Sikochi
We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally...
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Keywords:
Credit Rating;
Credit Rating Agencies;
Regulation;
Conflict Of Interest;
Credit;
Capital;
Africa
Pillay, Saveshen, and Anywhere Sikochi. "The Credit Rating Agency Market in Africa: Landscape and Future Research Directions." Harvard Business School Working Paper, No. 22-074, June 2022. (Journal of Financial Reporting, Online early access, April 18, 2024.)
- 1985
- Chapter
The Use of Market Research in Industrial Organizations
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Use of Market Research in Industrial Organizations." In A Strategic Approach to Business Marketing, edited by Robert Spekman and David Wilson, 58–66. American Marketing Association, 1985.
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s...
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Keywords:
Market Research;
Operations;
Management;
Infrastructure;
Logistics;
Service Operations;
Political Elections;
Forecasting and Prediction;
Asia;
India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- Web
Negotiation, Organizations & Markets - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students May 4, 2024 Book Review Book Review of "Third Millennium Thinking" by Saul Perlmutter, John Campbell and Robert...
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- Research Summary
Research
Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular...
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Using Oral History in Research - Creating Emerging Markets
Conferences Using Oral History in Research DEC 15th (9am - 12pm) EST The Creating Emerging Markets (CEM) project has been conducting in-depth interviews with top business leaders in emerging View Details
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HBS Alumni Research Tips: Finding Market Data & Insights
Thematic Analysis, Case Studies, Models & Forecasts. Morningstar Investment Research Center provides access to analyst research and investor education resources. Morningstar Insights provides View Details