Show Results For
-
All HBS Web
(3,013)
- Faculty Publications (674)
Show Results For
-
All HBS Web
(3,013)
- Faculty Publications (674)
- June 1991 (Revised December 1997)
- Case
Takeover of the Norton Co., The
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
- May 1989 (Revised April 1998)
- Case
Dynatronics, Inc.
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
- August 1986 (Revised May 1989)
- Case
Ingersoll-Rand: Channel Selection and Management
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
- January 1983 (Revised February 1988)
- Case
Hospital Corp. of America (B)
- Article
Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies
- Research Summary
Customer Management in Business-to-Business Markets
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- Teaching Interest
Doing Business in Africa
This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa. Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
- Teaching Interest
Investment Managment for Professional and Personal Investors
- Research Summary
Making Markets Work: An Executive Education Program for Africa
- Research Summary
Management Control Systems in Multiunit Companies
Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details