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All HBS Web
(3,018)
- People (9)
- News (670)
- Research (1,856)
- Events (10)
- Multimedia (9)
- Faculty Publications (721)
Show Results For
-
All HBS Web
(3,018)
- People (9)
- News (670)
- Research (1,856)
- Events (10)
- Multimedia (9)
- Faculty Publications (721)
- 04 Jun 2012
- News
What is 'Creating Shared Value'?
- September 2019
- Case
JTC: Stronger Together with Shared Ownership
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
- November 2019
- Supplement
Gillette: Cutting Prices to Regain Share
- August 1991
- Article
Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry
- 2020
- Working Paper
The Myth of the Lead Arranger’s Share
Gillette: Cutting Prices to Regain Share
After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette fought back by launching new... View Details
- June 2012
- Article
Pricing to Create Shared Value
- 2020
- Working Paper
Capital Regulation and Product Market Outcomes
- 19 Nov 2014
- HBS Case
Marketing Marijuana
- 2008
- Working Paper
Allocating Marketing Resources
- 2008
- Chapter
Allocating Marketing Resources
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- 11 Jul 2007
- Working Paper Summaries
Managing Proprietary and Shared Platforms: A Life-Cycle View
- October 2000
- Article
The Equity Share in New Issues and Aggregate Stock Returns
- February 1982 (Revised August 1985)
- Case
U.S. Retail Coffee Market (A)
- 19 Jun 2011
- News
Don't hobble money market funds
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
- Editorial
Why CEOs Should Share Their Long-Term Plans with Investors
Disruption and Credit Markets
When innovation and entry are high in an industry, is this good or bad news for incumbents? We show that recently the answer has been bad news. Industries with elevated venture capital activity and returns, and with a larger presence of newly listed firms, show a... View Details