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Show Results For
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All HBS Web
(17,956)
- People (25)
- News (3,321)
- Research (12,182)
- Events (89)
- Multimedia (272)
- Faculty Publications (10,123)
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
their product recommendations in a personalized way,” says Yeomans, who co-authored the article with Jon Kleinberg of Cornell University and Anuj Shah and Sendhil Mullainathan, both of the University of Chicago. “The fact that the market...
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Keywords:
by Dina Gerdeman
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry....
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Keywords:
Corporate Entrepreneurship;
Brands and Branding;
Mergers and Acquisitions;
Business Strategy;
Financial Condition;
Business Growth and Maturation;
Success;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
- Web
Leadership Fellows | Social Enterprise | Harvard Business School
city. Andrew Murphy (2007-08 Fellow) Position: Director of Enterprise Planning, World Wildlife Fund Andy worked with World Wildlife Fund’s COO and Global Markets Unit to engage the private sector in WWF’s conservation mission through...
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- Web
BCC Research | Baker Library | Bloomberg Center | Harvard Business School
Energy Entrepreneurship Toolkit Food & Beverage Health Care Innovating in Healthcare Medical Devices Pharmaceuticals Technology Database AttributesCoverage2000 - CurrentCategories Science & Technology Industries International Markets...
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- 2021
- Working Paper
Consumer Choice and Corporate Bankruptcy
By: Samuel Antill and Megan Hunter
Using an incentivized randomized experiment, we estimate the causal effect of a Chapter 11 bankruptcy filing on consumer demand for the bankrupt firm's products. Knowledge of Hertz's Chapter 11 bankruptcy reduces consumers' willingness-to-pay for Hertz by 35%. We show...
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Keywords:
Consumer Choice;
Bankruptcy;
Financial Distress;
Structural Estimation;
Experimental Economics;
Hertz;
Insolvency and Bankruptcy;
Consumer Behavior
Antill, Samuel, and Megan Hunter. "Consumer Choice and Corporate Bankruptcy." Working Paper, August 2021. (Revise & Resubmit, Journal of Finance.)
- Web
Interviewing - Alumni
Email After Interview: Dear Mr. Bolletaris, Thank you for providing me with an excellent introduction to Alpha Galactic. I thoroughly enjoyed meeting you and learning more about the Manager of Marketing position. Likewise, the interview...
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- Profile
Adriann Dolphin
Why did you choose this path at this point in time?marketing along with the general business overview that I lacked in my IT work. Sitting in on an HBS case class in 2019 showed me HBS...
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- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market...
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by Julia Austin
- August 2016 (Revised November 2019)
- Case
eSig: Growth Analysis
By: Mark Roberge and Tom Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a...
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Keywords:
Esignature;
Computer Software;
Business or Company Management;
Marketing Channels;
Applications and Software;
Business Startups;
Computer Industry
Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.)
- May 2016 (Revised March 2017)
- Teaching Note
The Road to Kolkata: NH-34 and PPP in India
By: Sid Yog and Ben Eppler
It is May 2014 and construction of road NH-34 has been fraught with difficulties, but HCON CEO Arjun Dhawan can see the light at the end of the tunnel. Land acquisition is finally nearing completion throughout the entire stretch, and one parcel is almost ready to begin...
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- 2018
- Working Paper
Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment
By: Kristin Sippl
The marketing literature classifies products along a spectrum from utilitarian (e.g. rice) to hedonic (e.g. cannabis), and additionally using terms such as “luxury” and “illicit.” Research in business ethics has proposed a counter-intuitive mismatch between ethics and...
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Sippl, Kristin. "Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment." Working Paper, September 2018. (Work in Progress.)
- Web
All Functions - Recruiting
Employment Data All Functions Employment Data All Functions All Functions Select a Function to Access Additional Detail Pages: All Functions All Functions Business Development Consulting Finance General Management Marketing Other...
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- Web
Business Model Shift
Winning companies owe their success to a business model that effectively creates and captures value. When organizations link a business model to new technologies to meet an emerging market need, they can disrupt the View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
neuroscientist and assistant professor in the Marketing unit at Harvard Business School, who conducted the research with Baba Shiv, a marketing professor and neuroeconomics expert at Stanford University's...
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- December 1989 (Revised June 1991)
- Case
Motorola, Inc.: Bandit Pager Project
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not...
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Keywords:
Time Management;
Marketing;
Product Development;
Production;
Success;
Projects;
Technology;
Telecommunications Industry
Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project." Harvard Business School Case 690-043, December 1989. (Revised June 1991.)
- Web
People - Advancing Racial Equity
Adebo MBA 2021; Co-President, African American Student Union José Alvarez Faculty / Marketing Cathy Basquel MBA 2021 Dobbin Bookman MBA 2002; Director OPM/OMP Organizational Development, Executive Education Janet Cahill AMP 189; Executive...
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- March 2017 (Revised May 2018)
- Case
Edwin Land: The Art and Science of Innovation
By: Tom Nicholas, Christopher Stanton and Matthew Preble
Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often...
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Keywords:
Instant Photography;
Company History;
Change Management;
Disruption;
Forecasting and Prediction;
Entrepreneurship;
Business History;
Innovation Strategy;
Disruptive Innovation;
Innovation and Management;
Intellectual Property;
Patents;
Product Marketing;
Brands and Branding;
Product Launch;
Product Development;
Chemical Industry;
Consumer Products Industry;
United States
Nicholas, Tom, Christopher Stanton, and Matthew Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised May 2018.)
- January 1994 (Revised November 2002)
- Case
Wal-Mart Stores, Inc.
By: Stephen P. Bradley and Pankaj Ghemawat
Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with...
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Keywords:
Stocks;
Price;
Marketing Channels;
Competitive Strategy;
Diversification;
Information Technology
Bradley, Stephen P., and Pankaj Ghemawat. "Wal-Mart Stores, Inc." Harvard Business School Case 794-024, January 1994. (Revised November 2002.)
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers....
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Keywords:
Consumer Behavior;
Brands;
Brand Positioning;
Brand Equity;
Brand Management;
Advertising Campaigns;
Customer Focus and Relationships;
Marketing;
Brands and Branding;
Marketing Strategy;
Auto Industry;
Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- Research Summary
Selling your Heritage: The Challenge of Legacy Divestitures
This paper studies companies that diversify away from and later divest their historical cores, or "legacy" businesses. There are many reasons a firm might undertake this strategy, including a concentration of the legacy business in a declining... View Details