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Show Results For
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All HBS Web
(3,079)
- People (7)
- News (839)
- Research (1,610)
- Events (10)
- Multimedia (16)
- Faculty Publications (796)
- Web
Education Sector Opportunities at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- June 2011 (Revised May 2012)
- Case
L'Oréal: Global Brand, Local Knowledge
By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic...
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Keywords:
Globalization;
Brands and Branding;
Marketing Communications;
Change Management;
Sales;
Emerging Markets;
Segmentation;
Innovation and Invention;
Beauty and Cosmetics Industry;
France;
United States
Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
- 09 Apr 2013
- HBS Seminar
Andrew Stephen, University of Pittsburgh
- 10 Aug 2021
- Blog Post
Meet the Health & Wellness Club
Our Mission Our mission is to establish a community at Harvard Business School for individuals who are interested in exploring health and wellness trends and connecting with like-minded students, entrepreneurs, and leaders in this space....
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- 23 Aug 2006
- Op-Ed
The Real Wal-Mart Effect
paying higher prices. In The Wal-Mart Effect, Charles Fishman raises another specter: Wal-Mart as giant boa constrictor, squeezing the life out of capitalism through sheer market dominance. This seems far-fetched. Wal-Mart still accounts...
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- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
organization strategy to enable the different functions to work together to bring products to market more quickly. As Ludwig grappled with a way to jumpstart change at DIS, he began to suspect that people throughout the unit were talking...
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- January – February 2011
- Article
Creating Shared Value
By: Michael E. Porter and Mark R. Kramer
The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new...
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Keywords:
Customer Value and Value Chain;
Economic Growth;
Economic Systems;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Trust;
Human Needs;
Welfare;
Competitive Advantage;
Value Creation
Porter, Michael E., and Mark R. Kramer. "Creating Shared Value." Harvard Business Review 89, nos. 1-2 (January–February 2011): 62–77.
- 9 AM – 9 AM EST, 07 Nov 2018
HBX Leading with Finance
Gain a deep understanding of the principles of finance a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: November 7, 2018 - December 19, 2018
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- 14 Nov 2006
- First Look
First Look: November 14, 2006
Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large...
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Keywords:
Sean Silverthorne
- Research Summary
Cooperation and Solidarity
A third line of work explores the determinants of cooperative behavior within groups specifically the phenomenon of solidarity, which is understood as pro-social helping behavior which is not likely to be reciprocated directly by the receiver. Such behavior can be...
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- 22 Dec 2014
- News
The absolutely, positively best quotes of 2014
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current...
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Digital Marketing;
Customers;
Innovation and Invention;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco;
California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
- 17 Sep 2021
- Blog Post
Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree
View Video Prior to graduating in May, Phillip Jones (MBA/MPP 2021) detailed his path from the Navy to the HBS classroom and reflected on finding community in the MBA Program [6 minutes]. TRANSCRIPT Phillip Jones: Hey, everyone. My name...
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- 9 AM – 10 AM EDT, 23 Oct 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019
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- 9 AM – 10 AM EDT, 27 Mar 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019
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- Web
Online Business Courses & Certifications | HBS Online
your entrepreneurial dreams a reality. 4 weeks, 6-8 hrs/weekApply by July 8$1,850Certificate Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to View Details
- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group...
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Keywords:
Martha Lagace
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Keywords:
Industry Evolution;
Advertising;
Spending;
Measurement and Metrics;
Mathematical Methods;
Media;
Advertising Industry;
United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and...
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Keywords:
Business Model;
Experience and Expertise;
Investment;
Information;
Marketing;
Distribution Channels;
Service Delivery;
Cognition and Thinking;
Internet and the Web;
Retail Industry;
Service Industry
Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)