Show Results For
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All HBS Web
(1,227)
- News (196)
- Research (839)
- Events (2)
- Multimedia (2)
- Faculty Publications (369)
Show Results For
-
All HBS Web
(1,227)
- News (196)
- Research (839)
- Events (2)
- Multimedia (2)
- Faculty Publications (369)
- June 28, 2011
- Article
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates
- May 1999 (Revised July 2000)
- Teaching Note
Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN
- Research Summary
Customer-Centric Marketing Strategy
- October 2016
- Supplement
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)
- January 2014
- Case
Anglo American: Implementing a 'Social Way' for Global Mining
The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.
The case... View Details
- 2021
- Working Paper
The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s
- 2016
- Book
Strategy Beyond Markets
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- April 2020
- Case
Apple Inc. in 2020
- 11 May 2015
- News
How Emerging Markets Can Finally Arrive
- October 2016
- Case
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)
- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
- March 2009 (Revised October 2009)
- Case
CalPERS' Emerging Equity Markets Principles
- 2017
- Book
Global Marketing Management: A Casebook
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
- April 2017
- Teaching Note
DoubleDutch
- Research Summary
Rooting Marketing Strategy in Human Universals
- Program