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Show Results For
-
All HBS Web
(8,300)
- People (17)
- News (1,314)
- Research (5,739)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,170)
- November 2003 (Revised November 2015)
- Case
Brazil at the Wheel
By: Geoffrey Jones
Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and...
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Keywords:
Foreign Direct Investment;
Multinational Firms and Management;
Policy;
Government and Politics;
Business History;
Business and Government Relations;
Auto Industry;
Brazil
Jones, Geoffrey. "Brazil at the Wheel." Harvard Business School Case 804-080, November 2003. (Revised November 2015.)
- Program
Building a Legacy
Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience...
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- June 1992 (Revised January 1994)
- Case
Coopers & Lybrand in Hungary (A)
Multinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources.
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Keywords:
Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Service Industry;
Hungary
Loveman, Gary W., and Roger H. Hallowell. "Coopers & Lybrand in Hungary (A)." Harvard Business School Case 692-112, June 1992. (Revised January 1994.)
Louis T. Wells
Professor Louis T. Wells is the Herbert F. Johnson Professor of International Management at the Harvard Business School. He has served as consultant to governments of a number of developing countries, as well as to international organizations and private firms. His... View Details
- November 2004 (Revised July 2006)
- Case
Patrimonio Hoy
By: Arthur I Segel, Michael Chu and Gustavo Herrero
Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major...
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Keywords:
Housing;
Construction;
Product Design;
Globalized Firms and Management;
Microfinance;
Income;
Market Entry and Exit;
Emerging Markets;
Entrepreneurship;
Construction Industry;
Mexico
Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
- September 1998 (Revised August 1999)
- Case
IBM's Lotus Development in 1999
By: Stephen P. Bradley and Kelley Porter
Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press.
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Keywords:
Acquisition;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Product Marketing;
Competition;
Competitive Strategy;
Information Technology Industry;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "IBM's Lotus Development in 1999." Harvard Business School Case 799-014, September 1998. (Revised August 1999.)
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- March 1998 (Revised February 2001)
- Case
PlanetAll
PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact...
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Keywords:
Business or Company Management;
Marketing Strategy;
Internet and the Web;
Information Technology;
Business Startups;
Web Services Industry;
Information Technology Industry
Rayport, Jeffrey F., Michelle Toth, and Carrie Ardito. "PlanetAll." Harvard Business School Case 898-105, March 1998. (Revised February 2001.)
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
marketers think of the customer experience like a play in three acts—pre-purchase, purchase, and post-purchase. However, research by De Freitas and fellow researchers looked more holistically at the customer journey and found that most...
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- September 2023
- Teaching Note
Esquel Group
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social...
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- January 1986 (Revised November 2006)
- Case
Peripheral Products Company: The 'Gray Market' for Disk Drives
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk...
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Keywords:
Price;
Growth and Development;
Code Law;
Leadership;
Marketing;
Distribution;
Production;
Salesforce Management;
Strategy;
Distribution Industry
Cespedes, Frank V. "Peripheral Products Company: The 'Gray Market' for Disk Drives." Harvard Business School Case 586-124, January 1986. (Revised November 2006.)
- November 2006 (Revised November 2007)
- Case
Strategy in the Twenty First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.
By: David J. Collis and Troy Smith
The global pharmaceutical industry has gone through substantial changes in the last few decades and pharmaceutical firms face major challenges including headline-grabbing litigation, imminent patent expirations, new technologies, rising drug development costs, generic...
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Keywords:
Mergers and Acquisitions;
Growth and Development Strategy;
Product Development;
Research and Development;
Corporate Strategy;
Pharmaceutical Industry;
United States
Collis, David J., and Troy Smith. "Strategy in the Twenty First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc." Harvard Business School Case 707-509, November 2006. (Revised November 2007.)
- December 2011 (Revised September 2014)
- Case
The Kid Grows Up: Decisions at the Sundance Institute
By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director...
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Keywords:
Entertainment;
Entrepreneurship;
Decision Making;
Film Entertainment;
Motion Pictures and Video Industry;
United States
Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
- Web
CSV Explained - Institute For Strategy And Competitiveness
minimizes employee absences and lost productivity. The graphic depicts some areas where connections are strongest. Social Needs & Economic Value Creation How can companies create shared value opportunities? Companies need to think differently about customers, products,...
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- Web
Great American Business Leaders of the 20th Century - Leadership
Marketing Association, 1973–1990 William FoxFox Film Company, 1915–1929 Clarence FrancisGeneral Foods Corporation, 1935–1943 John M. FranklinUnited States Lines, 1946–1960 Frank M. FreimannMagnavox Company, 1950–1967 Jack FryeTrans-World...
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- Web
Program Requirements - Doctoral
Technology & Operations Management Program Requirements Below please find the program requirements for students in Technology & Operations Management (TOM). Doctoral students in TOM generally complete the...
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- September 2011
- Case
Vibco Industrial Vibrators
By: Das Narayandas, Kerry Herman and Matthew Preble
Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through...
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- August 2019 (Revised November 2022)
- Case
Paradigm Capital Value Fund
By: Luis M. Viceira and Elena Corsi
Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target...
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Keywords:
Investment Activism;
Investment Portfolio;
Financial Management;
Growth and Development Strategy;
Investment Funds;
Financial Services Industry
Viceira, Luis M., and Elena Corsi. "Paradigm Capital Value Fund." Harvard Business School Case 220-014, August 2019. (Revised November 2022.)
- March 2015
- Case
Pearson Affordable Learning Fund
By: Michael Chu, Vincent Dessain and Kristina Maslauskaite
An in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a...
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Keywords:
Impact Investment;
Low Cost Private Schools;
Investment Fund;
Business At The Base Of The Pyramid;
Transition;
Investment;
Development Economics;
Business Growth and Maturation;
Social Entrepreneurship;
Emerging Markets;
Private Sector;
Education;
Education Industry;
Asia;
Africa
Chu, Michael, Vincent Dessain, and Kristina Maslauskaite. "Pearson Affordable Learning Fund." Harvard Business School Case 315-109, March 2015.