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Show Results For
-
All HBS Web
(10,034)
- People (12)
- News (1,113)
- Research (7,715)
- Events (22)
- Multimedia (16)
- Faculty Publications (6,368)
- March 2008 (Revised May 2008)
- Case
Blogging at BzzAgent
BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,...
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Godes, David B. "Blogging at BzzAgent." Harvard Business School Case 508-102, March 2008. (Revised May 2008.)
- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path...
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Keywords:
Risk and Uncertainty;
Cost vs Benefits;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Innovation and Invention;
Entertainment and Recreation Industry
Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.)
- Web
Positions - Faculty & Research
should check back again at a later date. Finance The deadline for applications for July 2024 openings has passed. Interested applicants for positions starting July 2025 should check back again at a later date. Marketing Tenure Track...
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- May 2016 (Revised March 2020)
- Teaching Note
Cyberdyne: A Leap to the Future
By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from...
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- November 2010 (Revised October 2011)
- Case
Oriflame S.A. (A)
By: David F. Hawkins, Karol Misztal and Daniela Beyersdorfer
A direct-selling cosmetics company involved in emerging markets exhibits significant foreign exchange risk exposure and profitability swings in the wake of the 2008 financial crisis. Students must review the company's use of derivative instruments and other hedging...
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Keywords:
Accounting;
Financial Crisis;
Currency Exchange Rate;
Financial Strategy;
Investment;
Management Analysis, Tools, and Techniques;
Risk Management;
Emerging Markets;
Beauty and Cosmetics Industry
Hawkins, David F., Karol Misztal, and Daniela Beyersdorfer. "Oriflame S.A. (A)." Harvard Business School Case 111-050, November 2010. (Revised October 2011.)
- Web
Placement - Doctoral
Career Success and HBS Career and Professional Development. Students on the Job Market Every year, the HBS Doctoral Programs produces an impressive list of students who are...
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- November 2013
- Case
Martin Blair
By: Howard H. Stevenson and Michael J. Roberts
Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,...
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Keywords:
Market Entry and Exit;
Franchise Ownership;
Growth and Development Strategy;
Retail Industry;
Retail Industry
Stevenson, Howard H., and Michael J. Roberts. "Martin Blair." Harvard Business School Brief Case 914-521, November 2013.
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the...
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Keywords:
Business Startups;
Customer Relationship Management;
Customer Satisfaction;
Customer Value and Value Chain;
Forecasting and Prediction;
Consumer Behavior;
Happiness;
Consulting Industry
Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
- 2017
- Working Paper
Intermediation in the Supply of Agricultural Products in Developing Economies
By: Kris J. Ferreira, Joel Goh and Ehsan Valavi
Problem Definition: Farmers face several challenges in agricultural supply chains in emerging economies that contribute to extreme levels of poverty. One common challenge is that farmers only have access to one channel, often an auction, for which to sell their crops....
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Keywords:
Developing Countries;
Agricultural Supply Chain;
Intermediation;
Multiple Cahnels;
Walrasian Auction;
Developing Countries and Economies;
Supply Chain;
Distribution Channels;
Profit;
Agriculture and Agribusiness Industry
Ferreira, Kris J., Joel Goh, and Ehsan Valavi. "Intermediation in the Supply of Agricultural Products in Developing Economies." Harvard Business School Working Paper, No. 18-033, October 2017.
- July 1999
- Case
Restructuring General Motors North America (A): Pay-for-Performance
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture.
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Keywords:
Restructuring;
Compensation and Benefits;
Marketing;
Organizational Change and Adaptation;
Problems and Challenges;
Sales;
Auto Industry;
North America
Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
- 03 Feb 2015
- First Look
First Look: February 3
field and other business fields complements the contributions from industrial organization economics (IO). These business fields also offer theoretical and empirical challenges...
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Keywords:
Sean Silverthorne
- January 1974 (Revised January 1987)
- Case
Gillette Safety Razor Division: Blank Cassette Project
Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether...
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Market Entry and Exit;
Consumer Products Industry
Star, Steven H. "Gillette Safety Razor Division: Blank Cassette Project." Harvard Business School Case 574-058, January 1974. (Revised January 1987.)
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
continue to evolve. Performance improves and prices drop. Today, artificial intelligence is used in the selection of retail sites and to facilitate one-to-one marketing...
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- December 2007
- Book Review
Review of Stig Tenold's Tankers in Trouble
By: Christian H.M. Ketels
In "Tankers in Trouble," Stig Tenold looks at the experience of the Norwegian shipping industry during the 1970s and 1980s, specifically of those companies active in the tanker business. The review discusses some complementary insights that can be gained from applying...
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Keywords:
Experience and Expertise;
Framework;
Management Analysis, Tools, and Techniques;
Crisis Management;
Perspective;
Demand and Consumers;
Industry Clusters;
Shipping Industry;
Norway
Ketels, Christian H.M. "Review of Stig Tenold's Tankers in Trouble." International Journal of Maritime History 21, no. 2 (December 2007): 407–411.
- December 2010
- Supplement
Ad Classification at Right Media — slide supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse...
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- Web
Online Business in Society Courses | HBS Online
like a new person, with a new thought process, driven by purpose, committed to doing the right thing. Mayank DubeyManager, Marketing CommunicationsSustainable Business Strategy The course content is well designed View Details
- December 2009
- Case
Hungerit
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition.
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Keywords:
Opportunities;
Corporate Strategy;
Competitive Strategy;
Global Strategy;
Animal-Based Agribusiness;
Agriculture and Agribusiness Industry;
Hungary
Bell, David E., Sarah Morton, and Mary Louise Shelman. "Hungerit." Harvard Business School Case 510-010, December 2009.
- March 2005 (Revised May 2006)
- Case
Buckingham Park
By: Arthur I Segel and Joshua A. Katzin
In September, 2004, Stephen Lebowitz, President of CBL, a $6 billion publicly traded shopping mall real estate investment trust (REIT) with over 70 million square feet, is considering acquiring 170 acres for a new retail development at a racetrack site in Southern New...
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Keywords:
Buildings and Facilities;
Debt Securities;
Investment;
Real Estate Industry;
New Hampshire
Segel, Arthur I., and Joshua A. Katzin. "Buckingham Park." Harvard Business School Case 205-085, March 2005. (Revised May 2006.)
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G...
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Marketing Strategy;
Product Launch;
Emerging Markets;
Product Development;
Adoption;
Value Creation;
Pharmaceutical Industry;
United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- March 2019
- Teaching Note
KITEA (A)—(F)
By: Ramon Casadesus-Masanell and Karen Elterman
This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.
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