Show Results For
- All HBS Web (184)
- Faculty Publications (32)
Show Results For
- All HBS Web (184)
- Faculty Publications (32)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
Running a Consumer Fintech Startup within Goldman Sachs
Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass... View Details
- July 1990 (Revised October 1997)
- Case
Siemens Electric Motor Works (A) (Abridged)
- October 1988 (Revised June 1993)
- Case
Siemens Electric Motor Works (A): Process-Oriented Costing
- December 1994 (Revised February 1995)
- Case
Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
- Article
Products to Platforms: Making the Leap
- March 2016 (Revised August 2016)
- Case
CreditEase: Taking Inclusive Finance Online
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
- January 2018 (Revised May 2018)
- Case
AT&T Managing Technological Change and the Future of Telephone Operators in the 20th Century
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
Network Effects Aren’t Enough
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
- Article
Network Effects Aren't Enough
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details