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All HBS Web
(69)
- News (18)
- Research (45)
- Multimedia (2)
- Faculty Publications (26)
- 31 Aug 2016
- News
Managing McDonald’s Makeover
"He has poured his heart and soul into this business, and cultivated some really strong relationships." Easterbrook would go on to say about Kempczinski that it’s “rare to find a leader that's both a strong strategic thinker and has the operational mindset to get...
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- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical...
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Re: Michael I. Norton
- 01 Jun 1998
- News
New Releases
Franchise Organizations by Jeffrey L. Bradach (Harvard Business School Press) How much impact do chains such as Pizza Hut and McDonald's have on today's economy? Here are some telling numbers: a new franchise opens in the United States...
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- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
latest round of financing The RC has given me the knowledge to critically examine anyone of these major business stories and think about the root causes, implications, execution, and risks. Take for example McDonald's rolling out all day...
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- Portrait Project
Monica Sharma
It began with a pack of Legos from a McDonald's Happy Meal. A few plastic blocks were meant to be a helicopter, but I quickly transformed them into a multipurpose vehicle — a boat and time machine. To me, Legos were not inconsequential...
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- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
a path. Take the case of Tricon, the owner-franchiser of the KFC, Pizza Hut, and Taco Bell fast-food chains. Tricon's international strategy explicitly targets markets in which McDonald's has already established a significant presence,...
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by Pankaj Ghemawat & Fariborz Ghadar
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Food used to be just sustenance, but now it's news. The president of the United States falls for McDonald's and KFC. In Portland, resentment is growing over white street vendors who sell ethnic foods. Ikea is starting a food incubator for...
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- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
experience all the things that are coming from McDonald's as an experience of the future. So it wasn't just something we talked about, it wasn't just something we demonstrated in a PowerPoint presentation. But they came into a big...
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- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
theme. Silverthorne: In general, what effect will the war and the perceived unilateral tactics of the president have on the reception of American brands overseas? Quelch: During the 1990s, American brands such as Coca-Cola, Marlboro, and View Details
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by Sean Silverthorne
- 31 Jul 2014
- Research & Ideas
A Scholarly Crowd Explores Crowdsourcing
industry, finding that 17 percent were funding direct competitors in the same portfolio. One result: 30 percent fewer product introductions. McDonald's advice: Make sure your investment partner is acting in the best interests of your...
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by Sean Silverthorne
- 01 Oct 1998
- News
A Long and Winding Road
the Charles. A passionate Gloria Steinem rocked us with her irreverence. From Washington, George Romney and Caspar Weinberger took the campus by storm. Ray Kroc of McDonald's reminded us, "I still put my pants on one leg at a time," when...
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Wayne R. Vibert (MBA 1973)
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
accountability vary by level in most organizations—in general, they are wider at the top of a company and narrower at the bottom. The CEO of McDonald's has a wide span of accountability that encompasses stock price, earnings per share,...
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by Robert Simons
- 10 Apr 2007
- First Look
First Look: April 10, 2007
structures in the European Union and Japan. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707471 McDonald's Corp.: Managing a Sustainable Supply Chain Harvard Business School Case 907-414 View Details
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Martha Lagace
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
service-level strategy better than one that varies by market? There is something to be said for and against both approaches. While there are certainly cost benefits to service standardization (Buell cites McDonald's as an example), the...
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by Julia Hanna
- 01 Mar 2005
- News
A Dog’s Best Friend: Jim Hawes’s Charles River Rescue
offices in Hong Kong, Shanghai, and Singapore. Our successes have included bringing to Asia in a joint venture: McDonald's (Hong Kong, Singapore, South China), IKEA, Stanford Dialysis clinics in eight Asian countries, etc. Failures we...
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- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a less-developed nation; this is View Details
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by Paul R. Lawrence
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an Olympic sponsor since 1928) and...
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- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and Ford Motor Company, each began as...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
open and comfortable café as well as a McDonald's where visitors can relax and have a reasonably priced meal. A few miles away at the MCA, Vicki Wilson notes that traffic in the museum and rental income from private events has increased...
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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
players—for example, McDonald's in fast food—have the resources that allow them to exhaustively study locations and build at only the most sure-fire of them. Other fast-food outlets and retailers seeking roughly the same customers may...
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by David Stauffer