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All HBS Web
(1,786)
- People (10)
- News (275)
- Research (1,041)
- Events (1)
- Multimedia (5)
- Faculty Publications (722)
Jeremy S. Friedman
Jeremy S. Friedman is an associate professor of business administration in the Business, Government, and International Economy Unit and taught the course of the same name in the MBA required curriculum over the past six years. Currently, he is teaching Business and... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond...
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- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students...
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- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide...
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Keywords:
Venture Capital;
Internet and the Web;
Information Technology;
Product Development;
Technological Innovation;
Nonprofit Organizations;
Marketing Strategy;
Information Infrastructure;
Developing Countries and Economies;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
Ryan L. Raffaelli
Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details
- June 2013 (Revised February 2014)
- Case
FanMode: Launching a Global Sports Venture
By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders...
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Keywords:
App Development;
Location Choices;
Structure Of The Firm;
Global;
Entrepreneurship;
Social Media;
Sports Industry;
Sports Industry;
United Kingdom;
South Africa
Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
- Web
Africa Rising: Understanding Business, Entrepreneurship, and the Complexities of a Continent - Course Catalog
growth, Africa has a real chance to follow in the footsteps of Asia." Thereafter, Time interrogated the same theme, as did multiple other media outlets. Major institutions also produced bullish reports. McKinsey's "Lions on the Move: The...
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- 2022
- Working Paper
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Magie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on an influencer’s reputation. We collect a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...
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Keywords:
Influencer Marketing;
Social Influencers;
Brand;
Sponsorship;
Video Analytics;
Marketing;
Brands and Branding;
Media;
Reputation
Cheng, Magie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Harvard Business School Working Paper, No. 22-067, April 2022.
- April 2009 (Revised May 2009)
- Case
Oprah Winfrey
By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox
The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how...
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Keywords:
Business Model;
Entrepreneurship;
Leadership;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Personal Development and Career;
Strategy;
Media and Broadcasting Industry;
United States
Koehn, Nancy F., Erica Helms, Katherine Miller, and Rachel Wilcox. "Oprah Winfrey." Harvard Business School Case 809-068, April 2009. (Revised May 2009.)
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
Buffett's offer and wondered what he saw in the declining industry that others did not," notes Roy and Elizabeth Simmons Professor Benjamin C. Esty, the author, with...
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- Web
Ignacio Lartirigoyen (MBA 2020) Talks Family Business, Bringing Children to HBS, and Agribusiness - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 27 Mar 2012
- First Look
First Look: March 27
Empirically, we find that an author's connection to the media outlet is related to the outcome of the review decision. When a book's author also writes for a media outlet, that outlet is 25% more likely to...
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Keywords:
Carmen Nobel
- September 2021 (Revised March 2022)
- Case
Katie Couric Media: Landing the First Client
By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental...
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Keywords:
Customer Acquisition;
Subscription Model;
Entrepreneurship;
Business Startups;
Media;
Customers;
Acquisition;
Social Issues;
Brands and Branding;
Media and Broadcasting Industry
Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
have in common, however, is that they are all searching for market opportunities. In fact, Stevenson says, good entrepreneurs gravitate toward business opportunities for which their personalities are well-suited, such as "numbers crunchers" to View Details
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth...
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Keywords:
Superstar;
Talent;
Talent Development And Retention;
Talent Management;
Marketing;
Strategy;
General Management;
Nonprofit;
Marketing Strategy;
Talent and Talent Management;
Entertainment;
Media;
Competitive Advantage;
Sports;
Sports Industry;
Sports Industry;
Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- April 2007
- Case
Schibsted
By: Bharat N. Anand and Sophie Hood
In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something...
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Keywords:
Transition;
Product Launch;
Organizational Change and Adaptation;
Adaptation;
Competitive Advantage;
Media and Broadcasting Industry;
Scandinavia
Anand, Bharat N., and Sophie Hood. "Schibsted." Harvard Business School Case 707-474, April 2007.
- September 2011 (Revised March 2014)
- Case
Brightcove, Inc. in 2007
By: Andrei Hagiu and David B. Yoffie
Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing...
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Keywords:
Competition;
Entrepreneurship;
Investment;
Diversification;
Digital Platforms;
Business Strategy;
Internet and the Web;
Business Model;
Distribution;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Hagiu, Andrei, and David B. Yoffie. "Brightcove, Inc. in 2007." Harvard Business School Case 712-424, September 2011. (Revised March 2014.)
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York...
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Keywords:
Advertising;
Customer Relationship Management;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Product Launch;
Strategic Planning;
Networks;
Media and Broadcasting Industry
Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
many Facebook friends as possible. "Coke was proud to say it had more followers than any other brand," Deighton says. "But that lost favor." Next, online marketers deemphasized treating social media as a View Details
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese...
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Keywords:
Distribution;
Multinational Firms and Management;
Internet and the Web;
Marketing Communications;
Brands and Branding;
Consumer Products Industry;
China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.