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Show Results For
-
All HBS Web
(801)
- People (6)
- News (290)
- Research (345)
- Events (2)
- Multimedia (20)
- Faculty Publications (196)
- 20 Apr 2014
- Video
The Music of this Place
- Fast Answer
Music & Activism: Market Research Resources
Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by generation.
Passport Global generational demographic reports and data. Where can I find information on trends on... View Details
Passport Global generational demographic reports and data. Where can I find information on trends on... View Details
- 07 Nov 2014
- News
Taylor Swift and the Economics of Music as a Service
- 20 Jul 2015
- Blog Post
My Journey to Working with At Night Management / PRMD Music
From the time I arrived at HBS, I knew that my path to finding a summer internship wouldn’t be very traditional. Although I’ve managed to find others that share my career interests, working in the music industry remains an uncommon path...
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Keywords:
Entertainment / Media / Sports
- June 2006 (Revised March 2007)
- Teaching Note
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse
- September 2003
- Teaching Note
Music Industry and the Internet, The (TN)
By: Bharat N. Anand and Estelle S. Cantillon
Teaching Note to (5-703-513).
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Keywords:
Music Industry
- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
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Keywords:
Distribution;
Internet and the Web;
Price;
Marketing Channels;
Service Operations;
Music Industry
Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
- May 2020
- Teaching Note
Street Symphony: Making Human Connections through Music
By: Rohit Deshpandé and John Masko
Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class.
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- 23 Feb 2015
- News
Preserving a Musical Tradition; Inspiring Future Generations
soundtrack of Dominican life. The young musicians are all a part of the nonprofit iASO Bachata Academy, established by Ben de Menil (MBA 2006) in 2013 to preserve the country’s musical tradition and educate a new generation of Dominican...
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- 17 Oct 2014
- News
Addressing unmet needs in the music industry
Kiran Gandhi (MBA 2015) is thinking about ways to bring new leadership and innovation to the music industry. (Published October 2014)
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- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using...
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Keywords:
Unbundling;
Bundling;
Digital Distribution;
System-of-equations Modeling;
Sales;
Distribution Channels;
Framework;
Mathematical Methods;
Revenue;
Reputation;
Internet and the Web;
System;
E-commerce;
Music Industry;
Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010).
- May 2008 (Revised June 2009)
- Supplement
Radiohead: Music at Your Own Price (B)
By: Anita Elberse and Jason Bergsman
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (B)." Harvard Business School Supplement 508-111, May 2008. (Revised June 2009.)
- 25 Aug 2014
- News
Selling County Music to New York City
- Article
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced...
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Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
- April 2010
- Teaching Note
The Globalization of East Asian Pop Music (TN)
By: Jordan I. Siegel
Teaching Note for 708479.
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Keywords:
Music Entertainment;
Business Strategy;
Profit;
Expansion;
Globalization;
Culture;
East Asia;
United States
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
end this. And it was just one of those moments that was simply the most amazing act of forgiveness, but also the most amazing piece of music that I've ever heard. And at that moment, that's when we started the Voice Project, to support...
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- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055.
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- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419.
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