Filter Results
:
(203)
Show Results For
- All HBS Web (203)
- Faculty Publications (64)
Show Results For
- All HBS Web (203)
- Faculty Publications (64)
- Web
Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) - Recruiting
Insights & Advice 22 Mar 2024 Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) Becca Carnahan Author HBS Team tag Alumni Student & Alumni Stories Nneka Chime’s (MBA 2015) career path offers an alternative road map...
View Details
- 22 Mar 2024
- Blog Post
Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)
leveraging MBA internships and exposure to various industries that HBS provided. However, she knew creating opportunities in emerging markets was a stronger calling. “Facing inequality and poverty can be depressing, and I could see an...
View Details
- 2012
- Working Paper
Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions
By: Geoffrey Jones
This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little...
View Details
Keywords:
Marketing;
Consumer Goods;
Entrepreneurs;
Environment;
Food;
Globalization;
Business History;
Agribusiness;
Agriculture and Agribusiness Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Food and Beverage Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America
Jones, Geoffrey. "Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions." Harvard Business School Working Paper, No. 13-024, August 2012.
- August 2023
- Case
Quotient
By: Thomas R. Eisenmann and Matt Higgins
The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction.
View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors....
View Details
- October 2019 (Revised January 2020)
- Background Note
Evolution of the Drone Industry
By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer
This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating...
View Details
Keywords:
Drones;
Information Technology;
Disruption;
Strategy;
Entrepreneurship;
Engineering;
Product Development;
Technology Industry;
Asia;
Europe;
North America;
United States
McDonald, Rory, Andy Wu, Emilie Billaud, and Ryan Bayer. "Evolution of the Drone Industry." Harvard Business School Background Note 620-053, October 2019. (Revised January 2020.)
How Would-Be Category Kings Become Commoners
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don't end up being the category kings. Why? Many executives undermine their own ventures standing by misinterpreting and misfiring on... View Details
- 13 Apr 2016
- News
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
- August 2015
- Case
Kjell & Company: Electronics Accessories Retail in the Nordics
By: Krishna Palepu, Das Narayandas and Kerry Herman
Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with...
View Details
Keywords:
Consumer Electronics Accessories;
Online Channel;
Omni-channel;
Private Equity;
Retail;
Salesforce Management;
Performance Management;
Marketing;
Sales;
Strategy;
Scandinavia;
Sweden;
Norway
Palepu, Krishna, Das Narayandas, and Kerry Herman. "Kjell & Company: Electronics Accessories Retail in the Nordics." Harvard Business School Case 116-009, August 2015.
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models.
View Details
Keywords:
Business Model;
Communication Technology;
Entrepreneurship;
Industry Growth;
Media;
Internet and the Web;
Technology Adoption;
Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
- August 1996
- Case
ThermoLase
By: William A. Sahlman and Andrew S. Janower
John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company...
View Details
Keywords:
Business or Company Management;
Corporate Entrepreneurship;
Venture Capital;
Business Strategy;
Growth and Development Strategy;
Business Plan;
Beauty and Cosmetics Industry
Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
- 2014
- Chapter
The Language of Global Management
By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a...
View Details
Keywords:
Language;
Lingua Franca;
Networks;
Governance;
Information Technology;
Management;
Ethics;
Emerging Markets;
Innovation and Invention
Neeley, Tsedal. "The Language of Global Management." In Wiley Encyclopedia of Management, Volume 6: International Management. 3rd ed. Edited by Markus Vodosek and Deanne den Hartog. John Wiley & Sons, 2014.
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,...
View Details
Keywords:
Metaverse;
Digital Marketing;
Innovation and Invention;
Marketing Channels;
Marketing Strategy;
Social Marketing;
Internet and the Web;
Apparel and Accessories Industry;
Fashion Industry;
Information Technology Industry;
United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- March 2018
- Case
IBM: Watson and the Internet of Things
By: Rajiv Lal and Scott Johnson
IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market.
View Details
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize...
View Details
Keywords:
Cost vs Benefits;
Product Marketing;
Market Entry and Exit;
Market Transactions;
Industry Structures;
Partners and Partnerships;
Vertical Integration;
Software;
Information Technology Industry;
China
Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
- June 2021
- Case
CFM International (A): Building a Durable Partnership That Works
By: Ranjay Gulati, Yves Doz, Kim Wilkinson and Kerry Herman
It is spring 1995, and the CFM partnership—a joint venture between GE Aviation and France’s jet engine manufacturer Snecma—is facing difficult challenges. The parent companies must decide whether and how to renew their nascent partnership agreement, in the face of...
View Details
Gulati, Ranjay, Yves Doz, Kim Wilkinson, and Kerry Herman. "CFM International (A): Building a Durable Partnership That Works." Harvard Business School Case 421-066, June 2021.
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand consumers. Enter a nascent but...
View Details
- June 1996 (Revised July 1997)
- Case
Hostile Bid for Red October, The
By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his...
View Details
Keywords:
Capital Markets;
Cash;
Governance Controls;
Financial Condition;
Investment Banking;
Financial Markets;
Trade;
Valuation;
Financial Management;
Food and Beverage Industry;
Moscow
Esty, Benjamin C., and Alan Bigman. "Hostile Bid for Red October, The." Harvard Business School Case 296-084, June 1996. (Revised July 1997.)
- November 2016 (Revised October 2018)
- Case
Augmedix
By: Frank V. Cespedes and Alexandra N. Rachlin
In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing...
View Details
Keywords:
Entrepreneurial Management;
Sales Management;
Scaling;
Hiring;
Pricing;
Entrepreneurship;
Marketing;
Marketing Strategy;
Product Marketing;
Sales;
Technology;
Health Industry;
United States
Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.)