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- October 1990
- Case
Parenting Magazine
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the...
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Keywords:
Business or Company Management;
Decision Choices and Conditions;
Negotiation;
Negotiation Deal;
Valuation;
Venture Capital;
Financing and Loans;
Outcome or Result;
Risk and Uncertainty;
Projects;
Journals and Magazines;
Journalism and News Industry;
Publishing Industry
Sahlman, William A. "Parenting Magazine." Harvard Business School Case 291-015, October 1990.
- Research Summary
Negotiation
By: Deepak Malhotra
A large part of my work focuses on negotiation, dealmaking and conflict resolution. My latest book is Negotiating the Impossible: How to Break Deadlocks...
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- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Teaching Interest
Strategic Negotiations: Dealmaking for the Long Term
To craft a complex deal with major implications for your organization's future, you need more than just persuasive tactics at the negotiating table. You need to bring together the right players, tackle the right issues, and develop the right process. By examining...
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