Filter Results
:
(6,365)
Show Results For
-
All HBS Web
(6,365)
- People (19)
- News (1,359)
- Research (3,886)
- Events (33)
- Multimedia (38)
- Faculty Publications (2,117)
Show Results For
-
All HBS Web
(6,365)
- People (19)
- News (1,359)
- Research (3,886)
- Events (33)
- Multimedia (38)
- Faculty Publications (2,117)
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line...
View Details
Keywords:
Customer Value and Value Chain;
Marketing Reference Programs;
Product Development;
Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- February 1991
- Background Note
Managing Marginal New Products
By: Rajiv Lal
Keywords:
Product Launch
Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior...
View Details
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock...
View Details
Keywords:
Entrepreneurship;
Decision Making;
Product Development;
Consumer Products Industry;
Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing...
View Details
Keywords:
Performance Management;
Quantitative Analysis;
Manufacturing;
Production Planning;
Production Management;
Diversification;
Production;
Performance Efficiency;
Product Design;
Performance Improvement;
Mobile Technology;
Manufacturing Industry;
Electronics Industry;
Taiwan
Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
- 01 Dec 2020
- News
New News
consumption it’s not an accessible product for the vast majority of people who are reading the news online. Many respected news outlets don’t make it easy. Sometimes it’s a...
View Details
- June 1997
- Teaching Note
BancZero New Product Development TN
By: Marco Iansiti
Teaching Note for (9-697-044).
View Details
- January 1995
- Teaching Note
Millipore New Product Commercialization TN
Teaching Note for (9-594-010).
View Details
- winter 1999
- Article
The Design and Production of New Retirement Savings Products
By: Dwight B. Crane and Z. Bodie
Crane, Dwight B., and Z. Bodie. "The Design and Production of New Retirement Savings Products." Journal of Portfolio Management 25, no. 2 (winter 1999): 77–82.
- 1998
- Working Paper
The Design and Production of New Retirement Savings Products
By: Zvi Bodie and Dwight B. Crane
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in...
View Details
Keywords:
Communication Strategy;
Marketing Strategy;
Product Launch;
Distribution;
Performance;
Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- February 2012
- Article
Americans Do IT Better: US Multinationals and the Productivity Miracle
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
US productivity growth accelerated after 1995 (unlike Europe's), particularly in sectors that intensively use information technologies (IT). Using two new micro panel datasets we show that US multinationals operating in Europe also experienced a "productivity miracle."...
View Details
Keywords:
IT Productivity;
American IT Productivity;
Information Technology;
Performance Productivity;
Multinational Firms and Management;
Management Practices and Processes;
United States;
Europe
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Americans Do IT Better: US Multinationals and the Productivity Miracle." American Economic Review 102, no. 1 (February 2012): 167–201. (Slides; Summary; The Economist; Financial Times; New York Times.)
- 22 May 2007
- Working Paper Summaries
The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products
Keywords:
by Felix Oberholzer-Gee & Joel Waldfogel
- June 1995
- Course Overview Note
Superior New Product Development Executive Course
By: Dorothy Leonard-Barton and Steven C. Wheelwright
Keywords:
Product Development
Leonard-Barton, Dorothy, and Steven C. Wheelwright. "Superior New Product Development Executive Course." Harvard Business School Course Overview Note 695-084, June 1995.
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by...
View Details
Keywords:
Market Research;
Consumer Marketing;
Brands;
Food;
Marketing Strategy;
Consumer Behavior;
Forecasting and Prediction;
Product Launch;
Brands and Branding;
Retail Industry;
Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- October 1979 (Revised April 1980)
- Case
Dunkin' Donuts (D): New Product Introduction
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
- March 1996
- Case
New Product Development at Canon: The Contact Sensor Project
By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification.
View Details
Keywords:
Innovation and Management;
Strategic Planning;
Innovation and Invention;
Innovation Strategy;
Management Practices and Processes;
Diversification;
Success;
Consumer Products Industry
Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.