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All HBS Web
(1,145)
- News (218)
- Research (654)
- Events (13)
- Multimedia (2)
- Faculty Publications (226)
- Web
Frequently Asked Questions | HBS Online
General Questions Have questions about the Harvard Business School Online learning model, admissions, payment options, or course platform? Start here! If you have a question about a particular program, you can jump down to our...
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- Web
Sustainable Investing Course | HBS Online
analytical tools you can apply to make future financial decisions that serve your clients’ or organization’s goals and objectives. “I think it's the best online course on Sustainable Investing.” Andrew BuksInstructor of Management &...
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- 17 Mar 2015
- News
The Success of Monitoring the Economy With Big Data
- Web
Global Business Course | HBS Online
David LunaU.S. Diplomat and National Security Official What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your...
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- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Estimation;
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Bricks And Mortar;
Ecommerce;
Analytics and Data Science;
Analysis;
Sales;
Goods and Commodities;
Retail Industry;
Consumer Products Industry;
United States
- 2018
- Working Paper
Shipping Fees and Product Assortment in Online Retail
By: Chaoqun Chen and Donald Ngwe
Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below...
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Keywords:
Shpping Fee;
E-commerce;
Multi-category Demand;
Search Costs;
Shipping Membership;
Spending;
Consumer Behavior;
Retail Industry
Chen, Chaoqun, and Donald Ngwe. "Shipping Fees and Product Assortment in Online Retail." Harvard Business School Working Paper, No. 19-034, September 2018.
- January 2021
- Supplement
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Online Channel;
Retail;
Retail Analytics;
Retailing Industry;
Data;
Data Sharing;
Ecommerce;
Assortment Optimization;
Assortment Planning;
Analytics and Data Science;
Retention;
Retail Industry;
Consumer Products Industry;
United States
- Web
Launching Tech Ventures | HBS Online
Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of entrepreneurship and innovation Earn by: completing any three courses within this subject area to earn a...
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- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
have the money in their account in just days, whereas in the conventional banking model small business owners may not be approved for several weeks. New Ways To Make Loan Decisions By and large, emerging online alternative lenders make...
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- Web
Terms of Use | HBS Online
1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online website (the “Site,” which consists...
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- 2017
- Working Paper
Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of economic activity at the local level. However, these statistics typically appear only...
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Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity." Harvard Business School Working Paper, No. 18-022, September 2017. (Revised October 2017.)
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data;
Data Analysis;
Data Analytics;
Data Sharing;
CPG;
Consumer Packaged Goods (CPG);
Delivery Planning;
Customer Lifetime Value;
Online Channel;
Retail;
Retail Analytics;
Retailing Industry;
Ecommerce;
Grocery;
Grocery Delivery;
Margins;
Retention;
Analytics and Data Science;
Analysis;
Retail Industry;
Consumer Products Industry;
United States
- Web
Cookie Information | HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies HBS Online Q&A on Cookies and Similar Technologies What are cookies, pixel tags, scripts, log files, web beacons and similar technologies?...
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- January 2021
- Exercise
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
View Details
Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Ecommerce;
CRM;
Loyalty Management;
Assortment Planning;
Assortment Optimization;
Lifetime Value (LTV);
Analytics and Data Science;
Analysis;
Retention;
E-commerce;
Retail Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online...
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- 03 Sep 2015
- News
An Online Bank With a Personal Touch
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as...
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Keywords:
Small Business;
Internet and the Web;
Revenue;
Digital Marketing;
Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
Source: peterhowell Although many people claim we have entered the era of big data, research firms tell us that most collected information is never used. It sits uncleaned, unanalyzed, unused in databases. But when data analytics is used...
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- Web
Business Fundamentals Course - CORe | HBS Online
exam Self-Paced with regular deadlines This course earns you a Credential of Readiness from HBS Online. What you earn. Overview Syllabus Enrollment Stories FAQs Apply Now Key Concepts Analyze and interpret data to inform business...
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