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Show Results For
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All HBS Web
(2,382)
- People (4)
- News (745)
- Research (1,056)
- Events (11)
- Multimedia (18)
- Faculty Publications (387)
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
Health have taken the HBS Online certificate courses. The reaction of one participant is indicative of the positive responses HBS Online has received: “Disruptive Strategy introduced me to View Details
- 13 Oct 2015
- News
The Online Ad Scams Every Marketer Should Watch Out For
- Web
New Americans - MBA
External Funding New Americans Tuition Assistance Additional Harvard Funding External Funding Online Resources Women Minority Students International Students Veterans New...
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- Fast Answer
News sources- India
Where can I can find business news specific to India? Daily News Sources:
Bloomberg TV India... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery...
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by HBS News
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a...
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- 14 Sep 2015
- News
Cold Call: The Launch of a New Podcast Series
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
Grushka-Cockayne Abstract—We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life...
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Dina Gerdeman
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
forthcoming Annual Review of Economics History, Micro Data and Endogenous Growth By: Akcigit, Ufuk, and Tom Nicholas Abstract—Economic growth is concerned with long-run changes, and as a result historical data should be especially influential in informing the...
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Dina Gerdeman
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an...
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Keywords:
News;
Media;
Emerging Markets;
Internet and the Web;
Disruption;
Perspective;
Advertising;
Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to...
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Keywords:
Performance Evaluation;
Research and Development;
Analytics and Data Science;
Consumer Behavior
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
about working conditions in supply chains. Toffel also shared information about his newly launched website, which he hopes will be a helpful resource for business practitioners seeking guidance about monitoring suppliers. Danielle Kost: How is the pandemic revealing...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
lifetimes, this book looks at the past of green business to identify lessons for the future. It provides rich new evidence and insights on green business as it examines its variation between industries and nations over time. It shows the...
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Dina Gerdeman
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV...
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Keywords:
TV Advertising;
Multitasking;
Infotainment;
Television;
Prime Time;
Advertising;
Online Advertising;
Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use...
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Keywords:
Digital Marketing;
Information Technology;
Research;
System;
Marketing;
Emotions;
Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54331 forthcoming American Economic Journal: Economic Policy Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending By: Cutler, David, Jonathan...
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Keywords:
Sean Silverthorne
- 31 Oct 2018
- News
Decline of Book is a Fake News
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success....
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Dina Gerdeman
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.