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All HBS Web
(884)
- People (1)
- News (165)
- Research (605)
- Events (6)
- Multimedia (1)
- Faculty Publications (207)
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
scale, these alternative players have the potential to fundamentally change the way in which small businesses access capital, creating greater competition, price transparency, and a better customer experience. Emerging View Details
- 25 Aug 2018
- News
Growth of online retail is changing inflation
- 2008
- Working Paper
CPC/CPA Hybrid Bidding in a Second Price Auction
By: Benjamin Edelman and Hoan Lee
We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows an ad-click (CPA). Our analysis extends classic auction results by...
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Keywords:
Online Advertising;
Auctions;
Bids and Bidding;
Measurement and Metrics;
Quality;
Mathematical Methods;
Web Sites
Edelman, Benjamin, and Hoan Lee. "CPC/CPA Hybrid Bidding in a Second Price Auction." Harvard Business School Working Paper, No. 09-074, December 2008.
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October...
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- Web
Corporate Training Programs | HBS Online
learning experience, resulting in an 85% completion rate across all courses. Impact 8 out of 10 participants surveyed say taking an HBS Online course impacted their professional lives for the better. Discounted View Details
- Web
Business Fundamentals Course - CORe | HBS Online
pricing strategies Identify sources of competitive advantage through differentiation Evaluate the financial health of a business using financial statements Prepare and evaluate financial forecasts Who Will Benefit Professionals MBA...
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- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
more than 100,000 online shoppers, they saw dramatic results. Not only did the site not lose customers, it also experienced huge gains in sales, with products’ average selling price increasing by as much as...
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- 05 Oct 2015
- Working Paper Summaries
Online Network Revenue Management Using Thompson Sampling
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online...
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- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,...
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- 23 Oct 2018
- Working Paper Summaries
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
apply for a business loan they’re left in the dark. Lack of universal disclosure in business lending is particularly worrisome amidst the rise of online lending as loans originated online can bear high View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
can go really high tech, with algorithms behind the scenes that post prices at very high frequencies, or you can go the route that we took in collaboration with Zalora, which was to approach the problem by designing the View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell...
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- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- 16 Oct 2018
- Working Paper Summaries
Shipping Fees and Product Assortment in Online Retail
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two...
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Keywords:
Fair Value Accounting;
Decision Making;
Price;
Product Launch;
Market Entry and Exit;
Internet;
Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not...
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Keywords:
Julia Hanna