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- News (121)
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- Faculty Publications (132)
Show Results For
-
All HBS Web
(654)
- News (121)
- Research (436)
- Events (6)
- Multimedia (4)
- Faculty Publications (132)
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real View Details
- 17 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of a Digital Paywall Sales Strategy
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
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Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Retail Industry;
Food and Beverage Industry;
Air Transportation Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell...
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Positioning Brands Against Large Competitors to Increase Sales
The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large...
View Details
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Marketing;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
B2B;
B2B2C;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Platforms;
Collaboration;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners and Partnerships;
Consumer Behavior;
Sales;
Internet and the Web;
Marketing Strategy;
Conflict and Resolution;
Conflict Management;
Organizational Culture;
Distribution Channels;
Digital Transformation;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
- February 2018
- Supplement
Qualtrics (B)
By: Doug J. Chung and James M. Lattin
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales...
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Keywords:
Inside Sales Model;
Sales;
Strategy;
Growth and Development Strategy;
Organizational Change and Adaptation
Chung, Doug J., and James M. Lattin. "Qualtrics (B)." Harvard Business School Supplement 518-083, February 2018.
- 2022
- Working Paper
Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online...
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Keywords:
Algorithms;
E-commerce;
Sales;
Digital Marketing;
Internet and the Web;
Customer Satisfaction
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Working Paper, September 2022.
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
an email to Kris Ferreira at kferreira@hbs.edu. Related Reading: Why Comparing Apples to Apples Online Leads To More Fruitful Sales Neuroeconomics: Eyes, Brain, Business Creating View Details
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous...
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Keywords:
DTC;
Internet and the Web;
Marketing Channels;
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Competitive Strategy;
Service Delivery;
Growth and Development Strategy;
Pharmaceutical Industry;
Health Industry;
Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 06 Mar 2019
- News
Tesla’s Online Selling Is a Big Bet on Millennials
- 05 Mar 2019
- Working Paper Summaries
The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and...
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- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand...
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Keywords:
ASOS;
AsSeenOnScreen;
Online Fashion;
Online Apparel;
Nick Beighton;
Nick Robertson;
E-commerce;
E-Commerce Strategy;
Online Retail;
Multichannel Retailing;
Omnichannel;
Social Media;
Marketplaces;
Shipping;
Advertising;
Digital Marketing;
Business Growth and Maturation;
Business Model;
Business Startups;
For-Profit Firms;
Customer Focus and Relationships;
Age;
Gender;
Currency Exchange Rate;
Profit;
Revenue;
Geography;
Geographic Scope;
Global Range;
Global Strategy;
Globalized Firms and Management;
Globalized Markets and Industries;
Business History;
Selection and Staffing;
Journals and Magazines;
Human Capital;
Business or Company Management;
Crisis Management;
Goals and Objectives;
Growth and Development;
Growth and Development Strategy;
Growth Management;
Management Succession;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Social Marketing;
Media;
Distribution;
Distribution Channels;
Order Taking and Fulfillment;
Infrastructure;
Logistics;
Public Ownership;
Problems and Challenges;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Strategy;
Corporate Strategy;
Expansion;
Vertical Integration;
Segmentation;
Internet and the Web;
Mobile and Wireless Technology;
Apparel and Accessories Industry;
Fashion Industry;
Retail Industry;
United Kingdom;
England;
London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords:
Retail;
Retail Analytics;
Consumer;
Pandemic;
COVID;
COVID-19;
Apparel;
Ecommerce;
Online Shopping;
Online Apparel;
Online Sales;
Returns;
CRM;
Customer Retention;
Customer Experience;
Customer Value;
Digital;
Customer Focus and Relationships;
Customers;
Health Pandemics;
Consumer Behavior;
Customer Relationship Management;
Internet and the Web;
Behavior;
E-commerce;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States;
United Kingdom
Israeli, Ayelet, Eva Ascarza, and Laura Castrillo. "Beyond Pajamas: Sizing Up the Pandemic Shopper." Harvard Business School Working Knowledge (March 17, 2021).
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
real-estate properties for sale at distant locations can be developed and offered by an online service for as little as $20,000. In another look at the Net's commercial capabilities, a group of View Details
Keywords:
Meg Gardner
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,...
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- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
Introduction to Credential of Leadership, Impact, and Management in Business (CLIMB) Our Most Comprehensive Offering 5 pre-set courses + 2 electives + a capstone project. Choose from the New Leader or Experienced Leader learning paths. 100% View Details
- Web
Field Course: Go to Market Sales Playbook Field Study - Course Catalog
HBS Course Catalog Field Course: Go to Market Sales Playbook Field Study Course Number 6665 Senior Lecturer Lou Shipley Spring; Q4; 1.5 creditsProject/Paper Whether you are a founder, CEO, general manager, private equity or Venture...
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- February 2015 (Revised March 2022)
- Case
Quincy Apparel (A)
By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup...
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Keywords:
Retail;
Failure;
Online Retail;
Women's Apparel;
Business Startups;
Business Plan;
Business Model;
Entrepreneurship;
Production;
E-commerce;
Retail Industry;
Technology Industry;
Fashion Industry;
New York (city, NY)
Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)