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All HBS Web
(492)
- News (153)
- Research (174)
- Events (4)
- Multimedia (12)
- Faculty Publications (65)
- Web
Online Business Strategy Course | HBS Online
suggestions have a solid business basis. Jennifer MoretFinancial Analyst What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of...
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Online Leadership Principles Course | HBS Online
HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing any three courses within this subject area to earn a Certificate of Specialization Learn More...
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Disruptive Innovation Online Course | HBS Online
products, businesses, and just everything in life. Daniella PatrickInnovation Lab Product Manager at Accenture What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing...
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Business Economics Online Course | HBS Online
every three to five minutes. Description of silent animated video above: Bar graph transitions into prices associated with sweaters and songs on iTunes Get social by collaborating with a global community of peers before, during, and after...
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- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
and appear on a curved video wall—enabling them to see and speak with the professor and with each other. HBS Online employs the latest technology to incorporate the School’s signature case method and provide...
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Online AI Course | HBS Online
before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other...
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- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School...
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- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers...
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Keywords:
Film Entertainment;
Marketing;
Digital Marketing;
Performance Effectiveness;
Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online...
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Online Digital Marketing Strategy Course | HBS Online
successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent...
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- 22 Dec 2015
- Blog Post
HBS Takes Business Education Online
Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world. While...
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- 2022
- Article
Social Interactivity in Live Video Experiences Reduces Loneliness
By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video...
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Keywords:
Lonelines;
Social Connection;
Internet-mediated Communication;
Experiment;
Emotions;
Well-being;
Interpersonal Communication;
Internet
Kaveladze, Benjamin T., Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren, and Melissa C. Thomas-Hunt. "Social Interactivity in Live Video Experiences Reduces Loneliness." Frontiers in Digital Health 4:859849 (2022).
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family,...
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- 09 Jan 2024
- Video
Building Leadership Skills in the HBS Live Online Classroom HighRez
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About | HBS Online
Our Vision Play Learner Testimonial Video Harvard Business School Online launched as HBX in 2014 to deepen the School’s impact and broaden its reach, all while staying true to the HBS mission: to educate...
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Community | HBS Online
anniversary. Here’s what our nonprofit partners had to say: Play the Challenge's five-year anniversary Video Since launching the Community Challenge, HBS Online has collaborated with: The Greater Boston Food...
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- 01 Jun 2006
- News
Faculty Research Online
video games are all examples of multisided markets, where firms need to get two or more distinct groups of customers on the same platform or place. Assistant Professor Andrei Hagiu discusses this new field of business research and why it...
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Winning with Digital Platforms Online Course | HBS Online
teaching method through case studies and practical examples was remarkable." Vishal VyasAssistant Vice President at TTK Healthcare Limited Understand the platform business landscape to work more effectively with platforms or respond to new opportunities in your...
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- 01 Jun 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What’s to Be Done about...
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