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      • 2023
      • Working Paper

      Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

      By: Frabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
      The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we...  View Details
      Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
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      Dell'Acqua, Frabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.
      • September 2023
      • Teaching Note

      Shad Process Flow Design Exercise: Kick-off Class

      By: Willy C. Shih
      The Shad Process Flow Design Exercise is a simulation designed to help students cement what they learn in the process fundamentals section of the RCTOM course by giving them the opportunity to translate classroom concepts into actual physical processes and experience...  View Details
      Keywords: Production; Operations; Manufacturing Industry; United States
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      Shih, Willy C. "Shad Process Flow Design Exercise: Kick-off Class." Harvard Business School Teaching Note 624-043, September 2023.
      • 2023
      • Working Paper

      The Irredeemability of the Past: Determinants of Reconciliation and Revenge in Post-Conflict Settings

      By: Kristen Kao, Kristin Fabbe and Michael Bang Petersen
      In the aftermath of violent conflict, identifying former enemy collaborators versus innocent bystanders forced to flee violence is difficult. In post-conflict settings, internally displaced persons (IDPs) risk becoming stigmatized and face difficulties...  View Details
      Keywords: Conflict and Resolution; War; Refugees; Moral Sensibility; Behavior; Public Opinion; Lawfulness; Iraq
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      Kao, Kristen, Kristin Fabbe, and Michael Bang Petersen. "The Irredeemability of the Past: Determinants of Reconciliation and Revenge in Post-Conflict Settings." Harvard Business School Working Paper, No. 24-011, August 2023.
      • Fall 2023
      • Article

      Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

      By: Hong Luo and Julie Holland Mortimer
      Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...  View Details
      Keywords: Copyright Infringement; Field Experiment; Copyright; Lawfulness
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      Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Special Issue on Field Experiments edited by Michael Luca and Sarah Moshary. Journal of Economics & Management Strategy 32, no. 3 (Fall 2023): 523–542.
      • September 2023
      • Case

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...  View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
      • September–October 2023
      • Article

      The New Era of Industrial Policy Is Here

      By: Willy C. Shih
      Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and...  View Details
      Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors
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      Shih, Willy C. "The New Era of Industrial Policy Is Here." Harvard Business Review 101, no. 5 (September–October 2023): 66–75.
      • August 2023
      • Case

      BYD, China, and Global Electric Vehicle Rivalry

      By: Cynthia A. Montgomery and Max Hancock
      In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...  View Details
      Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Auto Industry; China; Europe; United States; Japan; South Korea
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      Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
      • August 2023
      • Case

      Beamery: Using Skills and AI to Modernize HR

      By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
      Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry  View Details
      Keywords: Acquisition; Business Growth and Maturation; Business Startups; Competency and Skills; Experience and Expertise; Talent and Talent Management; Customers; Nationality; Learning; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Human Resources; Employee Relationship Management; Recruitment; Retention; Selection and Staffing; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Analytics and Data Science; Applications and Software; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Job Design and Levels; Employment; Human Capital; Europe; United Kingdom; United States
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      Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.
      • July–August 2023
      • Article

      Demand Learning and Pricing for Varying Assortments

      By: Kris Ferreira and Emily Mower
      Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...  View Details
      Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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      Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
      • August 2023
      • Case

      Reimagining Hindustan Unilever (A)

      By: Sunil Gupta and Rachna Tahilyani
      In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers...  View Details
      Keywords: Distribution; Decisions; Organizational Change And Adaptation; Experimentation; Transformation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Digital Transformation; Digital Strategy; Leading Change; Consumer Products Industry; Asia; India
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      Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
      • July–August 2023
      • Article

      What Smart Companies Know About Integrating AI

      By: Silvio Palumbo and David Edelman
      AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI...  View Details
      Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption
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      Palumbo, Silvio, and David Edelman. "What Smart Companies Know About Integrating AI." Harvard Business Review 101, no. 4 (July–August 2023): 116–125.
      • 2023
      • Working Paper

      Managing Remote Work Quality: Evidence from Management Systems Standards Auditing

      By: Ashley Palmarozzo and Michael W. Toffel
      Remote work has become more common, providing operational flexibility and productivity benefits, but questions remain about whether and how it affects quality. This study investigates the quality effects of remote work in a diagnostic service context in which remote...  View Details
      Keywords: Audit; Auditing; Remote Work; Compliance; Assessment; Environment; Management Systems; Quality Management; Quality Management System; Quality; Operations; Supply Chain Management; Environmental Management; Safety
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      Palmarozzo, Ashley, and Michael W. Toffel. "Managing Remote Work Quality: Evidence from Management Systems Standards Auditing." Harvard Business School Working Paper, No. 24-002, July 2023.
      • July 2023
      • Article

      Design and Analysis of Switchback Experiments

      By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
      In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted...  View Details
      Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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      Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Management Science 69, no. 7 (July 2023): 3759–3777.
      • 2022
      • Article

      Science-based Entrepreneurship in India: A Policy Glass (as yet) Quarter-Full

      By: Tarun Khanna
      India is celebrated for a resurgence of de novo entrepreneurship in recent decades. Entrants have engaged in creative risk-taking to provide market-based solutions for private or social needs despite not being scions of wealthy industrial or business families. In this...  View Details
      Keywords: Entrepreneurship; Innovation and Invention; Science; Policy; Investment
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      Khanna, Tarun. "Science-based Entrepreneurship in India: A Policy Glass (as yet) Quarter-Full." India Policy Forum 19 (2022): 1–53.
      • July 2023
      • Article

      So, Who Likes You? Evidence from a Randomized Field Experiment

      By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
      With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by...  View Details
      Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
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      Bapna, Ravi, Edward McFowland III, Probal Mojumder, Jui Ramaprasad, and Akhmed Umyarov. "So, Who Likes You? Evidence from a Randomized Field Experiment." Management Science 69, no. 7 (July 2023): 3939–3957.
      • June 2023
      • Simulation

      Artea Dashboard and Targeting Policy Evaluation

      By: Ayelet Israeli and Eva Ascarza
      Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...  View Details
      Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
      • 2023
      • Working Paper

      Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness

      By: Neil Menghani, Edward McFowland III and Daniel B. Neill
      In this paper, we develop a new criterion, "insufficiently justified disparate impact" (IJDI), for assessing whether recommendations (binarized predictions) made by an algorithmic decision support tool are fair. Our novel, utility-based IJDI criterion evaluates false...  View Details
      Keywords: AI and Machine Learning; Forecasting and Prediction; Prejudice and Bias
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      Menghani, Neil, Edward McFowland III, and Daniel B. Neill. "Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness." Working Paper, June 2023.
      • June 2023
      • Exercise

      Experimenting with Algorithm Resume Screening

      By: Michael Luca, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez and Nathan Sun
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      Luca, Michael, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez, and Nathan Sun. "Experimenting with Algorithm Resume Screening." Harvard Business School Exercise 923-050, June 2023.
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to...  View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • April 2023
      • Article

      Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?

      By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan
      When it comes to successful refugee reception, the local level matters. Research overwhelmingly examines host communities’ attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet the...  View Details
      Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Attitudes
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      Fabbe, Kristin, Eleni Kyrkopoulou, Konstantinos Matakos, and Aslı Unan. "Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?" Journal of Politics 85, no. 2 (April 2023): 778–783.
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