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Show Results For
-
All HBS Web
(12,038)
- People (21)
- News (3,781)
- Research (6,894)
- Events (60)
- Multimedia (64)
- Faculty Publications (5,606)
- 19 Jul 2020
- Working Paper Summaries
Open Source Software and Global Entrepreneurship
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
made a series of upward and lateral moves that entailed a number of tough assignments across many functional areas. Beginning as the director of regional operations in New England, this manager had profit and loss responsibility for fifty...
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Keywords:
by Linda Hill
- 24 Jan 2011
- HBS Case
Terror at the Taj
On November 26, 2008, 175 people died in Mumbai, India, when 10 terrorists simultaneously struck sites. Of the five locations—all well-known landmarks—the beautiful domes of the hotel known as the Taj Mahal Palace and Tower would become most closely associated with the...
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- Article
Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
By: Marco Iansiti and Karim R. Lakhani
When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of...
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Keywords:
Digital Innovation;
Digitization;
Industrial Internet;
Technological Innovation;
Production;
Competitive Strategy;
Engineering;
Aerospace Industry
Iansiti, Marco, and Karim R. Lakhani. "Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business." Harvard Business Review 92, no. 11 (November 2014): 90–99.
- May 2018
- Case
Sagacity Tea: What Direction for Growth?
By: John A. Quelch and Amy Handlin
Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the...
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Keywords:
Product Launch;
Marketing;
Distribution;
Growth Management;
Marketing Channels;
Decision Choices and Conditions
Quelch, John A., and Amy Handlin. "Sagacity Tea: What Direction for Growth?" Harvard Business School Brief Case 918-527, May 2018.
- 31 Jan 2023
- Cold Call Podcast
Addressing Racial Discrimination on Airbnb
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing...
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Keywords:
Buying Process;
Marketing;
Sales;
Distribution Channels;
Segmentation;
Entrepreneurship;
Social Media;
Consumer Products Industry;
Fashion Industry;
United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 27 Apr 2020
- Research & Ideas
How Remote Work Changes What We Think About Onboarding
and processes. For example, companies must onboard employees remotely in a way that addresses competing tensions. Because the onboarding process must take place remotely, it will typically take longer than the in-person experience; yet the COVID-19 crisis requires...
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by Boris Groysberg
- 16 Sep 2019
- Research & Ideas
Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making
Success at the movie box office can be difficult to predict. For every surprise hit film like Crazy Rich Asians, there’s a massive flame-out like Justice League. Unlike television, where a station can test a pilot before committing to a series, studios must spend...
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- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
other leaders who would extend the coaching effort still further. After our discussions, she asked one of her senior leaders to fill the newly created position of chief operating officer (COO). In this role, the new COO was directly...
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by Carmen Nobel
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
how the bank essentially replaces an expensive part of the operations process for dairy farmers in the Emilia Romagna region of Northern Italy. Besides holding the cheese as insurance, Credem stores and ages the wheels in...
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- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- Web
Find an industry trade association | Baker Library | Bloomberg Center | Harvard Business School
identify experts, and speak with potential contacts.Note: Almost every industry has a trade association, a great source for identifying other businesses that operate in an industry.Public Web sites:Directory of AssociationsProvides an...
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- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which...
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Keywords:
Marketing Strategy;
Decision Choices and Conditions;
Leadership Style;
Sales;
Product Development;
Competitive Strategy;
Partners and Partnerships;
Demand and Consumers;
Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
nature of the competition is. They should also weigh the importance of user innovation for their market and the value of their complementary good. In the case of some software products, the complementary product is very important. For instance, a server View Details
- December 2002 (Revised January 2003)
- Case
Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'
By: Roger H. Hallowell, David Bowen and Carin-Isabel Knoop
Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France.
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Keywords:
Service Delivery;
Organizational Culture;
Global Range;
Global Strategy;
Standards;
Accommodations Industry;
Paris
Hallowell, Roger H., David Bowen, and Carin-Isabel Knoop. "Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'." Harvard Business School Case 803-069, December 2002. (Revised January 2003.)
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Marketing;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
B2B;
B2B2C;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Platforms;
Collaboration;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners and Partnerships;
Consumer Behavior;
Sales;
Internet and the Web;
Marketing Strategy;
Conflict and Resolution;
Conflict Management;
Organizational Culture;
Distribution Channels;
Digital Transformation;
Digital Platforms;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- 12 Jan 2023
- News
‘Debiasing’ Debt with Data
lending process driven solely by data. Working for Amazon in Seattle at the time, he went to some data-scientist friends armed with 1.2 million Small Business Association (SBA) loan records obtained through the Freedom of Information Act. They filtered out everything...
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Ralph Ranalli