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Show Results For
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All HBS Web
(1,462)
- People (6)
- News (301)
- Research (805)
- Events (6)
- Multimedia (3)
- Faculty Publications (197)
- 10 Nov 2020
- Sharpening Your Skills
Research News and Tips: Innovating Across Time Zones
Researchers at Harvard Business School publish hundreds of studies around business management each year, often in collaboration with peers from other institutions. Here are insights collected from papers and journal articles published over the last few months. Overcome...
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by Sean Silverthorne
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Brands;
Brand & Product Management;
Big Data;
"Marketing Analytics";
Consumer Behavior;
Predictive Analytics;
Forecasting;
Preferences;
Operation Management;
Distribution Channels;
Marketing;
Marketing Channels;
Marketing Strategy;
Brands and Branding;
Forecasting and Prediction;
Data and Data Sets;
Retail Industry;
Fashion Industry;
Apparel and Accessories Industry;
United States;
North America
- January 2017
- Case
Danaher Corporation, 2007–2017
By: John R. Wells and Gabriel Ellsworth
On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation...
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Keywords:
Danaher;
Fortive;
Larry Culp;
Beckman Coulter;
Pall;
Life Sciences;
Diagnostics;
Environmental Operations;
Water Management;
Dental;
Testing;
Measurement;
Fuel;
Fleet Management;
Automation;
Toolmaking;
Tools;
Disease Management;
Continuous Improvement;
Toyota Production System;
Divestiture;
Spinoffs;
Spin-off;
Networks;
Acquisition;
Mergers and Acquisitions;
Business Conglomerates;
Business Divisions;
Business Subsidiaries;
Business Units;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Joint Ventures;
Restructuring;
Engineering;
Chemicals;
Construction;
Machinery and Machining;
Profit;
Revenue;
Globalized Firms and Management;
Multinational Firms and Management;
Health;
Health Care and Treatment;
Health Disorders;
Medical Specialties;
Business History;
Job Cuts and Outsourcing;
Business or Company Management;
Growth and Development Strategy;
Management Analysis, Tools, and Techniques;
Management Practices and Processes;
Management Succession;
Management Systems;
Resource Allocation;
Market Entry and Exit;
Measurement and Metrics;
Logistics;
Business Processes;
Organizational Change and Adaptation;
Public Ownership;
Problems and Challenges;
Science;
Genetics;
Natural Environment;
Wastes and Waste Processing;
Science-Based Business;
Opportunities;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Consolidation;
Corporate Strategy;
Diversification;
Expansion;
Technology;
Software;
Technology Networks;
Technology Platform;
Value;
Valuation;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
District of Columbia
Wells, John R., and Gabriel Ellsworth. "Danaher Corporation, 2007–2017." Harvard Business School Case 717-464, January 2017.
- September 2016 (Revised February 2017)
- Case
Angie's List: Ratings Pioneer Turns 20
By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,...
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Keywords:
Pricing;
Pricing Strategy;
Services;
Product Line Management;
Growth;
Conjoint Analysis;
Market Research;
Freemium;
Growth Strategy;
Two Sided Markets;
Ecommerce;
Platform;
Platform Business;
Platform Businesses;
Platform Strategy;
Platforms;
Platforms And Ecosystems;
Business Model;
Internet and the Web;
Business Growth and Maturation;
Growth and Development Strategy;
Price;
Strategy;
Digital Platforms;
E-commerce;
Service Industry;
United States
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
- September 2013 (Revised June 2016)
- Case
The Morning Star Company: Self-Management at Work
By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang
Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details
Keywords:
Business or Company Management;
Motivation and Incentives;
Working Conditions;
Plant-Based Agribusiness;
Food;
Management Practices and Processes;
Compensation and Benefits;
Manufacturing Industry;
Agriculture and Agribusiness Industry
Gino, Francesca, Bradley R. Staats, Brian J. Hall, and Tiffany Y. Chang. "The Morning Star Company: Self-Management at Work." Harvard Business School Case 914-013, September 2013. (Revised June 2016.)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of...
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- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 01 Aug 2022
- What Do You Think?
Does Religious Belief Affect Organizational Performance?
with values that support adaptability (among them openness, learning, and sharing), the result is very positive. Our conclusions were reached after collecting and examining survey data from hundreds of senior executives identifying those...
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Re: James L. Heskett
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and...
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by Kristen Senz
- 20 Sep 2014
- News
Making Big Data Think Bigger
- December 2014 (Revised July 2021)
- Case
Discovery Limited
By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not...
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Keywords:
Shared Value;
Health Care;
Financial Services;
Strategy;
Value Creation;
Health Care and Treatment;
Insurance;
Growth and Development Strategy;
Financial Services Industry;
Health Industry;
Insurance Industry;
South Africa
Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
- 01 Nov 2021
- What Do You Think?
How Long Does It Take to Improve an Organization’s Culture?
University (completed before the outset of the pandemic) concluded that a strong corporate culture fosters better execution, reduction in agency cost, and therefore, higher productivity and creativity. Of the many executives surveyed, 92...
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by James Heskett
- 23 Sep 2015
- HBS Seminar
Ohad Barzilay, Tel Aviv University
- October 1997 (Revised June 2000)
- Exercise
Capital Budgeting: Discounted Cash Flow Analysis
By: Thomas R. Piper
This exercise comprises seven problems that collectively allow students to work through each type of cash flow that is encountered in capital budgeting. The instructor can also address such issues as product cannibalization and real options.
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Piper, Thomas R. "Capital Budgeting: Discounted Cash Flow Analysis." Harvard Business School Exercise 298-068, October 1997. (Revised June 2000.)
- 2023
- Working Paper
Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé
By: Stefan Dimitiadis and Rembrand Koning
Spatial proximity between firms plays a crucial role in entrepreneurship by creating knowledge spillovers, enabling resource sharing, and sparking productivity gains. Building on these insights, research has explored whether institutions and organizations can engineer...
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Dimitiadis, Stefan, and Rembrand Koning. "Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé." Working Paper, February 2023.
- May 2023
- Article
Self-Preferencing at Amazon: Evidence from Search Rankings
By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study...
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Farronato, Chiara, Andrey Fradkin, and Alexander MacKay. "Self-Preferencing at Amazon: Evidence from Search Rankings." AEA Papers and Proceedings 113 (May 2023): 239–243.
- September 2022 (Revised November 2023)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a...
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- 18 Jun 2013
- First Look
First Look: June 18
account for horizontal peer comparison when designing executive wage contracts and that this comparison has productivity consequences for firms. Download working paper:...
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Keywords:
Anna Secino
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a...
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Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Digital Platforms;
Decision Making;
Technology Industry;
California;
San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
- Research Summary
Book on Telegraphs:
This is a long-term project that focuses on the economic impact of telegraphs. I have been collecting data on telegraph companies operating in all Americas, especially submarine telegraph companies. The final product will be a book but I intend to produce some papers...
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